In this episode of Small Business Quick Wins, host Jay Schwedelson chats with Paige Graham, founder of Sweet as Choice Bakery, about turning a passion for baking into a successful business. Paige shares her journey, insights on adapting to customer feedback, and tips for managing and growing a bakery.
Best Moments:
(01:50) Introduction to Sweet as Choice Bakery and its focus on classic New Zealand baking
(02:45) Paige’s journey from passion to business ownership
(04:06) Adapting business strategies based on customer feedback
(05:13) Importance of customer reviews and feedback for product improvement
(06:55) Marketing strategies, including social media and email collection
(08:11) Time management and using Thryv for business efficiency
(10:27) Future plans for growth and expansion
(11:56) Valentine’s Day celebrations in New Zealand
(13:07) Most popular bakery item: Melting Moments
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