In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Lisa Landsman, who handles global business development for Google. They discuss the power of Google reviews, the importance of a fully optimized Google Business Profile, and clear up common myths about Google’s review practices.
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Best Moments:
(01:05) Introduction to the topic of Google reviews and Google Business Profiles
(02:55) How to handle bad reviews and the importance of responding to all reviews
(04:26) Process for flagging reviews that violate Google's policies
(05:50) Dispelling myths about paying to remove negative reviews
(06:29) Clarification on whether paying for Google Ads affects review removal
(07:20) Discussion on whether negative reviews impact SEO
(08:36) The importance of thoroughly completing your Google Business Profile
(10:36) Adding social media links to your Google Business Profile
(11:48) Announcement of an upcoming webinar on Google Business Profiles
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Guest Bio:
Lisa Landsman handles global business development for Google, specializing in Google Business Profiles. With a wealth of experience, she helps businesses optimize their online presence and leverage Google’s tools to enhance visibility and connect with customers effectively.
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📅 Upcoming Webinar: Google Business Profile: Be Ready When Customers Search
Date: Wed. Feb 19th
Time: 1:00 pm ET
Speaker: Lisa Landsman, Global Business Development, Google
Session Overview:
More than 2 billion people connect with small businesses on Google every month. That means your Google Business Profile is a cornerstone of your online presence. If it’s missing information – or missing altogether – customers are likely to go to the competitors that are easier to find online. But the right info can make potential clients say “heck yeah” to doing business with you -- and Google’s own Lisa Landsman is diving deep into everything you need to know about setting up your GBP, making it shine, and getting customers to act, before and after the sale.
You’ll Learn:
- How users search for businesses and what they’re looking for, so you can build a profile that puts your best digital storefront forward.
- How to stay relevant by showcasing what matters to potential clients.
- Top tactics to get customers to take action – from booking an appointment to leaving a review.
- And more!
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