In this episode of Small Business Quick Wins, host Jay Schwedelson explains why the first email you send to a new customer or lead is the most important—and how it can make or break future communication success. He shares practical strategies to maximize engagement, improve deliverability, and create long-term customer relationships.
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Best Moments:
(01:15) The importance of timing in sending the first email after receiving customer info
(02:58) The impact of response time on customer engagement and potential revenue
(03:29) Why standard "thank you" autoresponders are ineffective
(04:04) How the first email interaction affects future email deliverability
(05:05) Crafting effective subject lines to encourage email opens
(05:38) The importance of providing value in the email content
(06:00) Why businesses should avoid immediate sales offers in follow-up emails
(06:18) The need for value-driven content in the first 3-4 emails
(07:35) The significance of being intentional about the first few emails sent
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