In this episode of Small Business Quick Wins, host Jay Schwedelson explains why the first email you send to a new customer or lead is the most important—and how it can make or break future communication success. He shares practical strategies to maximize engagement, improve deliverability, and create long-term customer relationships.
===================================
Best Moments:
(01:15) The importance of timing in sending the first email after receiving customer info
(02:58) The impact of response time on customer engagement and potential revenue
(03:29) Why standard "thank you" autoresponders are ineffective
(04:04) How the first email interaction affects future email deliverability
(05:05) Crafting effective subject lines to encourage email opens
(05:38) The importance of providing value in the email content
(06:00) Why businesses should avoid immediate sales offers in follow-up emails
(06:18) The need for value-driven content in the first 3-4 emails
(07:35) The significance of being intentional about the first few emails sent
===================================
Kickstart Growth in 2025 with 25% Off Marketing Center plans
🚀 thryv.com/wins
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
The Breakfast Club
The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy, Jess Hilarious, And Charlamagne Tha God!