In this episode of Small Business Quick Wins presented by Thryv, host Jay Schwedelson welcomes Amanda Zantal-Wiener to discuss the transformative power of brand storytelling for small businesses. They explore practical ways to create meaningful connections with customers through engaging narratives.
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Best Moments:
(01:28) Introduction to the importance of storytelling for small businesses
(02:54) Explanation of the brand story framework
(04:21) Simple example of storytelling for a plumbing company
(05:22) Practical approach to leveraging customer reviews for storytelling
(07:38) Using customer experiences to create engaging social media content
(08:56) The "avoid failure" aspect of brand storytelling
(09:56) Emphasizing the customer as the main character in brand stories
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Guest Bio:
Amanda Zantal-Wiener is the content lead at Thryv and a former content creator at HubSpot. With her background in content creation for small businesses, Amanda brings valuable insights into brand storytelling and its practical applications for small business owners.
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