Join hosts Anna Steinfest and Dr. Michael Troyer in this episode of Small Business Survival as they uncover the key to making captivating pitches. Discover the four essential steps to influence customers, colleagues, and investors. Learn how to strike a balance between emotional appeal and logical persuasion in a concise, straightforward manner.
You'll discover why brevity is crucial in a world of short attention spans. Avoid the common pitfall of lengthy and complex pitches. Align your pitch with the problems your audience wants to solve and emphasize the importance of authentic, customer-focused communication.
Anna and Michael share valuable insights, drawing from Matt Abrahams' four statements: "What if you could," "so that," "For example," and "And that's not all." These statements guide you in crafting compelling pitches for various opportunities, whether it's for customers, colleagues, or investor-minded individuals.
Popular Podcasts
My Favorite Murder with Karen Kilgariff and Georgia Hardstark
My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com