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October 16, 2023 9 mins

Join hosts Anna Steinfest and Dr. Michael Troyer in this episode of Small Business Survival as they uncover the key to making captivating pitches. Discover the four essential steps to influence customers, colleagues, and investors. Learn how to strike a balance between emotional appeal and logical persuasion in a concise, straightforward manner.

You'll discover why brevity is crucial in a world of short attention spans. Avoid the common pitfall of lengthy and complex pitches. Align your pitch with the problems your audience wants to solve and emphasize the importance of authentic, customer-focused communication.

Anna and Michael share valuable insights, drawing from Matt Abrahams' four statements: "What if you could," "so that," "For example," and "And that's not all." These statements guide you in crafting compelling pitches for various opportunities, whether it's for customers, colleagues, or investor-minded individuals.


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