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February 5, 2024 39 mins

In this episode of Small Business Survival Conversation, hosts Anna Steinfest and Michael Troyer dive deep into the world of small business support and certification with their esteemed guest, Jessie Leonard. Jessie Leonard, Director of Established Business Program and Services at the Women's Business Development Center (WBDC) in Milwaukee, brings over two decades of experience in diversity practice, administrative management, and human resources to the table.

Throughout the episode, Jessie shares invaluable insights into the importance of certification and the plethora of support services offered by the WBDC to women business owners. With a Bachelor's degree in Communications and certifications in Project Management, Human Resource Management, and Supplier Diversity, Jessie is well-equipped to guide entrepreneurs through the certification process and beyond.

Listeners will discover the significance of becoming a certified Women Business Enterprise (WBE) and the doors it can open for procurement opportunities with corporate partners. From navigating the certification application to leveraging WBDC's extensive network and resources, Jessie outlines the steps necessary for small businesses to thrive in today's competitive landscape.

Whether you're a budding entrepreneur seeking certification or an established business owner looking to expand your network, this episode provides practical advice and inspiration. Tune in to learn how the Women's Business Development Center empowers women in business and fosters economic growth.

To learn more about the WBDC and connect with Jessie Leonard, visit their website at or reach out directly at 414-395-4564 or via email at Don't miss this enlightening conversation on navigating the path to small business success!

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