On this episode we are joined by Marcus Sheridan,
author of They Ask, You Answer. We are thrilled to have him on the show this week. We discuss the importance of being transparent and addressing customer's questions on your website. Many customers ask the same questions, so why not give them peace of mind by answering them?
Marcus also discusses the Big 5--things customer's keep in mind:
1-cost questions
2-problems, negatives and issues
3-Comparisons
4-Reviews
5-The best or top businesses
Marcus stresses the importance of there being room for everyone to be on top.
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