September 9, 2025 • 35 mins
Are you tired of the constant hustle, unpredictable income, and the stress of launching again and again? Imagine building a thriving online business that scales effortlessly while giving you the freedom to actually enjoy your life. Sounds impossible?
Well, today’s guest, Masha Goins, has cracked the code with her Hybrid Evergreen Formula. She’s here to share how you can create consistent, scalable revenue without burnout—so you can finally build a business that works for you, not the other way around. You don’t want to miss this one!
Connect with Masha Goins
Masha Goins is an online business coach and magnetic marketing strategist and the host of podcast money magnet mama. Work primarily with impact driven coaches, entrepreneurs, and service providers to scale soulful, high profit businesses to multi six and seven figures online.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Carrie Saunders (00:00):
Are you tired of the constant hustle,
unpredictable income and thestress of launching again and
again, or having a business thatmakes you feel like you're in
hustle mode all the time?
Imagine building a thrivingonline business that scales
effortlessly while giving youthe time freedom to actually
enjoy your life.
I know it can sound reallyimpossible, but today's guest,
(00:20):
Masha Goins, has cracked thecode with her hybrid evergreen
formula.
Today's guest, Masha Goins, hascracked the code with her
hybrid evergreen formula.
She's here to share how you cancreate content, scale your
revenue without burnout, so youcan confidently build a business
that works for you and not theother way around.
So let's dive in Struggling toturn website traffic into real
sales.
You're not alone and you don'thave to figure it out all
(00:42):
yourself.
Welcome to Smarter OnlineBusiness, the podcast.
For course creators, coachesand e-commerce entrepreneurs who
want their websites to convertvisitors into buyers without the
tech overwhelm.
I'm your host, Carrie Saunders,a website strategist and
conversion expert with over 20years of experience.
Each episode delivers simple,proven strategies to help you
(01:03):
generate more revenue and makeyour website your smartest sales
tool.
Welcome back to the show.
Today we have a special guestwith us and her name is Masha
Goins, and she is a magneticbusiness coach.
So welcome to the show, Masha.
Masha Goins (01:17):
Thank you, , I'm excited to be here.
Carrie Saunders (01:21):
So tell us a little bit more about you, so
that we get to know you a littlebit better.
Masha Goins (01:25):
Okay, so I am an online business coach and a
magnetic marketing strategist,and I'm also the host of the
podcast Money Magnet.
Mama and I work primarily withimpact-driven coaches,
entrepreneurs and serviceproviders to scale soulful,
high-profit businesses tomulti-six and seven figures
(01:48):
online, and I'm reallypassionate about working less,
or working smarter, and livinglife offline even though we're
making money online.
Carrie Saunders (02:03):
I love that and so you know, when I got to know
you a little bit, I saw thatyou have this hybrid, evergreen
formula, and I was reading yourbio and you know I've followed
you and listened to your podcastsome of your podcast episodes
and it sounds like a gamechanger for scaling online
business.
So can you explain a little bitmore about what this is and
like your strategies behind itand how it helped entrepreneurs
(02:25):
achieve what you're talkingabout, which is, you know,
scalable revenue while you know,not getting burnt out, not
being full of hustle?
Masha Goins (02:33):
Yes, exactly, I think you know part of it is
that we our society is so hustleobsessed, right, productivity
is prized about everything, andif you're being, you know,
unproductive, then you're lazyand and so I'm very anti hustle
and I'm very anti pro marketingin that sense, because I think
that we, as entrepreneurs, we'reactually creatives and we need
(02:58):
that downtime, we need thatwhite space in order for us to
generate and cultivate our bestbusiness ideas and have
breakthroughs and get ourselvesto the next level.
Because when we stay kind oflike in that hustle mode and in
our never ending to do list, wecan't take a step back and look
at like hold on a second, I'mjust like scrambling month to
(03:20):
month here.
What I really need to do islike triple my monthly revenue,
you know.
So the hybrid, evergreenformula is basically an antidote
to the typical launch structurethat is taught in online
business, which is you have thismega launch once or twice a
year and everything rides onthat launch right, and so it's
(03:41):
really high pressure and youfeel the financial pressure,
especially if this is like youknow something that you're
trying to pay the bills with.
And then how do you generaterevenue in between?
Because what happens is itbecomes this feast or famine
cycle, right, this like launchrevenue rollercoaster where
you're like, yay, I made somesales and now, okay, now I am
(04:07):
not launching for a while, sonow you start feeling it, and
then you get to the point whereyou're desperate and you have to
like again live launch.
And so I really try to move myclients away from this live
launch roller coaster model tosomething I call hybrid
evergreen formula, which meansthat you're basically always
(04:28):
offering a service, you'realways enrolling, you're always
selling, but and you're alwaysserving your people, right, and
whether that is having anevergreen offer or having
multiple evergreen offers orhaving a different promotions
that you schedule for throughoutthe ideas, really is a shift to
(04:51):
moving away from that.
You know, kind of traditional,old fashioned model.
Carrie Saunders (04:59):
That makes a lot of sense and I know that
whenever I get in the hustlebecause it can happen, you know,
doing this business for almost23 years now there are times
where I just feel like I reallyam hustling.
But whenever I recognize thatand step back and say wait a
minute, I'm not giving myselfspace to be creative and to plan
.
And once I start doing thatagain things fall in place again
(05:20):
.
So I love that you helpbusiness owners really have
permission to take that spaceand to not have the hustle and
have a plan that sounds likeit's a pretty solid plan so they
don't feel fearful of nothaving enough cashflow or money
if they're not doing these biglaunches and they've.
You know you've helped themfigure out how to do that
evergreen type model underneathall of those things.
(05:43):
So I love how you do that there.
Masha Goins (05:46):
Yeah, I really think it's a game changer
because, you know, first of all,I'm a mom.
I have two little kids and Ionly work part time hours while
my kids are in school, because Ireally want to be present for
them, you know.
So, whether you're a parent oryou're just like, you know what
I want to go hiking with my dog.
I want to to see my friend forlunch.
(06:06):
I want to do things that Icouldn't do in my nine to five
Like.
For me, that's also likeworking out.
I work out like five days aweek.
Now, when I was in my nine tofive and I was commuting and I
had toddlers and I was nursing,and you know, I remember going
to the doctor and telling himlike how exhausted I was and how
bad I felt in my body, likephysically so bad.
(06:28):
And he's like oh, that's normal, you're just a young mom and
you're working.
And I was like this is?
He's like, why don't you startworking out every day for an
hour, five days a week, and comeback to me in a month?
I just laughed at him.
I laughed because I was likethere's literally not an hour,
(06:52):
there's no hour.
What planet are you from that?
You think that I can addanother hour of working out to
my full-time schedule when Icome home and then have to mom
on top of that?
It was ludicrous.
I wanted to cry when he saidthat and I realized, like, okay,
this is not the doctor for me,clearly, but I think that
there's this, you know.
That's why, when I went all inon my business and I quit my
(07:12):
full-time job, I said you know,I'm going into my family, I pour
into my spouse, I pour into mykids.
Everybody benefits when I amwell rested, when I am, you know
, feeling good in my body, whenI don't feel super stressed and
(07:36):
anxious.
And I think that you know thefinancial pressure it kills us.
Like that stress is a killer,like we know that now, right,
all the scientific studies havecome out and everyone's like
meditate, meditate.
Meanwhile you're like, ah, itcan't sit still for five seconds
, you know.
So what I really think iscritical is kind of like how do
(07:57):
you bake in that permission,like only you can give yourself
as the business owner, only youcan give yourself that
permission to say you know what?
I don't work on Fridays.
Fridays is my self-care day.
Or I delete my social mediaapps on the weekend, which is
what I have to do because Iliterally, otherwise my fingers
find the apps on their own.
(08:18):
So there's ways that you haveto do it, but it has to be
self-led, like you have to startto create those boundaries
yourself and give yourselfpermission to do that.
Carrie Saunders (08:30):
Yeah, and in that I think that makes a whole
lot of sense because I mean,I've actually tried to
prioritize this year.
This year I've been prioritizingme because I had to put myself
in the back burner for a fewyears and it's been hard to do
that.
And I actually committed todoing a sprint triathlon here.
It's going to be as of thisrecording, it's going to be in a
few weeks and you know I'vejust had to say no, I have to go
(08:54):
work out so that I can achievethis goal and better myself.
And it's really opened up mybrain to being creative again in
the business and to having thatfeeling like I have the space.
You know, even though I mighthave a hustle day or week, you
know, I still bring myself backto that calmness and, you know,
pouring into myself.
So I love that you mix thatwith what you teach, because I
(09:17):
think that's very important forbusiness people and
entrepreneurs is to feelpermission, to have that balance
.
And it really is, because Ifeel, like a lot of people we
aren't grown that way, like wearen't like raised that way that
you can have this space, and Ithink it's important to show our
children that as well.
Masha Goins (09:38):
Exactly, exactly, and I think that you know there
is the reason to do that is notjust because it feels good.
You're going to live longer,you're going to be healthier and
you're going to enjoy life more, you're going to make more
money.
Right, there is a directcorrelation between my clients
who literally do this like,implement these kind of
(10:02):
boundaries, and how they scaletheir revenue.
Because when you think about itright, like when you have a
deadline, right, most peopleprocrastinate until the deadline
, but they're stressed the wholetime, right, they're like, oh
my God, I have to do this thing,I've got to do this thing right
.
And then, like, they do thething and they're like, okay,
well, that took me 15 minutes todo, but I thought about it for
three months and beat myself upover it.
(10:24):
So when you actually look at thetime, I'm obsessed with time
freedom.
I mean, that's what it boilsdown to, having that time
freedom.
And when you look at the timethat you spend on stuff, a lot
of the things that we do are notthe needle, moving money,
making activities, right,they're the things that we feel
(10:45):
like we should be doing and wethink like, okay, I should be
doing this and this is going tohelp my business grow, but they
actually suck up all of ourenergy and time and they don't
help us move forward.
Carrie Saunders (10:58):
Yeah, and I find that that is so true and
it's so easy to fall into thatbusiness hustle trap which I
feel like is what you're talkingabout here where you're just
doing and doing, doing and notreally moving the needle forward
.
So how does your approach helpthem break free from this?
How do we?
How do we break them free from,you know, dropping into that
hustle trap and feeling like wegot to do all the little things
(11:19):
and it's really not reallygetting us anywhere?
Masha Goins (11:23):
Right?
Well, for the first thing, I'mlike step away from the content
hamster wheel, right, because Ifeel like, you know, content is
something that can be reallylike, especially people who are
not what you should be doing.
Yes, you want to have valuablecontent, but having one piece of
(11:56):
valuable content a week isenough to nurture your audience.
The focus really has to be onyour offer.
What is your offer?
What are you selling?
How can you leverage thatselling?
How can you leverage that offer?
How can you restructure thepricing?
I love pricing.
I'm also a pricing strategist,so one of the things that I love
to do is look at people's offerstacks and look at how they've
(12:19):
set up their pricing models, andsometimes it's just like
restructuring your pricing andrealizing like, oh, wait, a
second, if I just change thepricing and I, you know,
prioritize this offer and Istart selling this offer,
instead of creating a brand newoffer because I think that one's
not good enough and I'm goingto just burn the whole thing
(12:41):
down, create a new one, you know, sticking with what works, like
what sells, and then amplifyingthat.
That's really, in a nutshell,like what it boils down to.
Carrie Saunders (12:54):
Well, and I know from following you, you
also work with magneticmarketing and mindset like magic
.
It would be maybe some of thewords that you use on your
podcast and in your bio.
So from what you're talkingabout right now, this kind of
lends towards like how did thosetwo components work with?
How you help them build up whatthey already have rather than
(13:16):
building new?
How do you work those twocomponents together to create
sustainable business growth?
Masha Goins (13:22):
So that's such a great question because the
reason that we usually feel likeour stuff is not good enough is
because it's our lack ofself-worth, right, we feel like
we're not good enough, you know,and our imposter syndrome
everything we put out we're like, ah, this isn't that great, you
(13:42):
know, like this other person'sstuff is so much better, you
know.
And we're constantly likecomparing ourselves.
I call it like comparisonitisbecause it's really a disease,
right, we compare ourselves.
We are our worst criticsinternally, right In our minds,
when we should be our biggestcheerleaders.
We're like always tearingourselves down, and so the
(14:03):
mindset part is the energy partis part of that.
Like the energy and the mindsetpart is really important.
And I know that some people whoare like, oh, that's like woo,
that has nothing to do withactual, you know, fiscal
responsibility and revenuegrowth and, on the contrary, the
wealthiest and the mostsuccessful entrepreneurs it is a
(14:25):
hundred percent yet like 20%strategy and then 80% mindset
that got them there, right, andreally, that belief, that
unshakable belief in themselves.
So how do you get from thisplace of self-doubt and
overwhelm and lack of self-worthto having this unshakable
belief in yourself, right, andthat is falling in love with
(14:49):
your offer, Like I call it, likecreating an irresistible offer,
something that you feel sopassionate about.
You are so lit up by it andthen your audience can't help.
But, you know, resonate withthat, Because when you're
excited about something and youknow that this is going to have
an impact on people, this isgoing to change people's lives,
(15:11):
it's going to this is going tosell right, it's going to sell
like hotcakes, like your offeris going to sell itself, Whereas
when you're like here's myoffer, but it's really not that
great, you know, like I'm notthat proud of it.
I feel like I got to redo thevideos and this and that you
know, like, whether whatever itis, like physical product or,
like you know, a digital productthat feeling of like hiding
(15:35):
your offer.
It completely correlates to areyou going to convert and make
sales with it or not?
Carrie Saunders (15:42):
I can, as you were speaking, all that, like I
was thinking about the past 20some years of our business and
me running it, and I can totallyrelate to the mindset part.
So when I first started thisbusiness, I mean I had no idea
what I was doing, but like I wasa young 25 year old, like super
brave, you know, I didn't thinkI could fail or anything and so
(16:03):
like my mindset was so in theright place, even though I
didn't know what I was doing,and we were more profitable then
in our early years than in thelater years, as I've gotten more
wise, let's say.
But you know, sometimes awisdom brings fear and doubt and
uncertainty to yourselves too.
(16:23):
So that's been something I'vebeen working on the past few
years is my own mindset, becauseyou know we go through ebbs and
flows, you know.
So if you're new to business,note that this might come back
and hit you later, like it hasme.
And if you've been in business awhile and you've seen this
happen to you, where yourmindset's not quite, you know,
in the best place to keep youmoving forward.
(16:44):
You know, just know that that'snormal, I feel like.
And you just got to findsomebody like Masha or somebody
that you resonate with, to helpbring your mindset around so
that you can be the best versionof you, because we all have
such great you know strengthsand qualities that we don't see
until somebody else tells ussometimes, which is kind of sad
(17:06):
in this.
You know, in our culture here,Exactly.
Masha Goins (17:09):
And you know that's why you have to find someone
who believes in you.
And you know you have to find amentor who really believes in
you, because if they believe inyou, you start your mind starts
going hold on a second.
If they believe in me and theythink that I can be their
success story, then that meansthat I can actually do it Right.
(17:29):
That means that I can, becausethere's a part of us that's
always like the fear doesn't goaway.
It's not like you're going towake up one day and be like I am
super confident, I haveabsolutely no fear.
Who cares about the mortgage?
You know, like that stuffdoesn't go away, but it's.
It's acknowledging that yeah, Ifeel you fear, but we're good,
(17:49):
like we're good, we're doingthis and I know what I'm doing.
And that's the key, like havingthat clarity and that strategy.
Because when you have the fearand then you're kind of like, oh
, let me do this, let me do this, and you're jumping from one
strategy to another, that kindof it's a confidence draining
vortex, you know, because you'relike I'm not really sure what
(18:11):
I'm doing and you startoverthinking everything and it
can just like all kind ofcrumple.
You know.
Carrie Saunders (18:18):
Yes, and I can honestly tell you kind of
described me right there thatyou know I had some personal
things that had has happenedpast five or six years and it
really made me mentally spiraland I was jumping here and there
and everywhere.
It wasn't until I got some goodbusiness mentors and we talk
about this a lot on the podcast.
Sometimes being an entrepreneurseems like you're so alone.
(18:39):
So it's so important to findwhether it's a business friend
or a mentor to walk this walkwith you to help you pull
yourself out of any of thesemental spirals you might get
because of some sort of outsideinfluence, some trauma or
tragedy you've had in your life.
It's really important and evenif you don't have trauma or
tragedy, sometimes it all justcreeps in, no matter what.
(19:01):
So, masha, we've been talkingabout your systems that you
create for other businesses andentrepreneurs, so can you tell
us a success story or how youuse your tactics to transform
somebody's business and helpthem out?
Masha Goins (19:16):
Absolutely Okay.
So one of the examples I've gota lot of success stories which
I am very grateful for.
I'm very excited about becauseit helps me get like I read and
watch my testimonials when I'mfeeling, when I'm feeling down
and I'm like, yeah, see, peoplebelieve in you.
(19:37):
But one of them, which isreally a powerful one, because
this is a mom of three who has avery small, organic audience on
social media and Instagramspecifically, and what she did
she has an, she's a serviceprovider, she has an in-person
boutique like wellness practice,and what she wanted to do was
(20:00):
she was really tapped out in howmany hours she had to see
patients, right, so she couldn't, you know, she, she just didn't
want to add more one on onetime and she, but she wanted to
scale her revenue.
So I was like, great, let'screate a group coaching program
because I love.
That's one of the offer typesthat I love, because they're so
(20:21):
scalable.
And I said, why don't we takeyour number one in-person
service and turn it into anonline program?
And that's what she did.
And so in the last year alone,she added like over $300,000 to
her business revenue.
She just had her firstsix-figure month.
(20:46):
She was just texting me about itthe other day and she still
doesn't have a sales page forthis offer.
That's like the mind-blowingthing you know speaking of, like
taking messy action and justgoing for it, like she has been
enrolling people in her offerwithout even having a proper
sales page.
So it's like something that wekeep laughing about, because I
(21:10):
know what it's like when you getstuck on like, oh, my website
has to be perfect and my salespage has to be really perfect
and let me just redo all thecopy and now the messaging's not
aligned, so let me redo all ofthat, right?
But really, you just need theoffer, you need a way for people
to pay you and you need tobelieve in your offer that it
can offer that transformation,right?
(21:30):
So she implemented this hybridevergreen formula where she is
both doing live promotions oncein a while, but she's basically
enrolling people on evergreen,so this offer is an Evergreen
offer for her.
Carrie Saunders (21:45):
That's wonderful.
I love how she even got asix-figure month.
I mean that's just amazing,especially a mom of three.
I'm a mom of three as well andyou're a mom of two, so we know
what it's like to pay for allthe stuff for the kiddos.
So I just love that you helpedher do it in a way that felt
aligned with her as well, whichI think is important.
(22:06):
And you know, it's kind ofinfectious when we're excited
about something.
It's infectious.
I mean, you know, if you'relistening and you're like well,
I don't know if my offer isreally that infectious.
You know, think about it.
When you have that favoriteproduct or that favorite brand,
you go tell your friends youknow hey, you need to watch this
TV show or you need to go buythis new thing.
So having that infectiousnesscan come out even as an
(22:27):
entrepreneur and we can sellwithout selling.
Masha Goins (22:29):
Basically, yeah, exactly, and I think that it's
really that you know, mostpeople don't feel like their
offer is that great, like that'sjust normal, right, it's
because we don't think we'regood enough either, right?
So if you have to think aboutwhat can I do to make this, to
make myself fall in love withthis business, what would help
(22:50):
me get feel more excited aboutthe business, about the offer,
about the things that I'mselling, and when you like, go
for a walk and think about that,and then then you realize like,
oh, maybe it's just like alittle shift, maybe it's
charging more, maybe you feelresentful because you're doing
so much for so little and it'sso draining, you know, and we
(23:21):
just restructured her offers andher pricing and she's making
more and working less, right,and she was like it never
occurred to me that I couldrestructure it in that way.
So she was actually pullingback on the amount of hours that
she had to do with her clientsand they were getting better
(23:44):
results, you know.
So she and they were loving it.
They wanted to have one-on-oneaccess to her.
So, like her offer, she hasone-on-one access baked into
every coaching offer that shedoes.
But it was just draining her andit was just really she was
starting to feel resentful.
And then when she did thisrestructure so sometimes it's
(24:06):
not like you got to burneverything down, you might just
need a refresh and a realignmentof your offers and looking at
you know, hey, if you, you know,change the pricing of this,
would you feel more excitedabout this.
Like, maybe think about thatmoney hitting your bank account.
Like, maybe you would you know.
Carrie Saunders (24:27):
Yeah, and I feel like many times we just
need to sometimes just tweak it,like you were talking about,
because sometimes we're justwe've either grown out of it we
still love it, but there'ssomething about it we have grown
out of, so we need to likechange it a little bit.
So I love how you like take astep back and analyze it from
that perspective.
So we talked a lot about thehybrid, evergreen approach you
(24:50):
know for some of these clientexamples you've given us, but it
could feel overwhelming to somepeople to get started on that.
So what would be the firstpractical steps that you'd
recommend to get started onimplementing a strategy like
this?
Masha Goins (25:05):
So the first thing I would look at is what have you
sold before?
Right, what have you soldbefore and at what price point?
And starting with that, andthen like thinking about how can
I sell more of this, and at ahigher price point rather than
okay, now let me create thiscomplicated funnel with a lead
(25:29):
magnet and then this lead magnetdoesn't work, so let me create
another lead magnet.
Then let me spend a year or twocreating a course that nobody
wants.
You know, like there I wantpeople to get to the sale first
and if you haven't sold anythingonline before, think about what
you could sell.
And the easiest thing to sell isusually right your experience
(25:53):
and your expertise packagedright.
It's like you can create acoaching offer.
Like literally everyentrepreneur has so many things
that they've learned that theycould share with another person
who is, you know, about to walkin that path.
Right, things that they canavoid.
You know, things that theyshould look out for.
(26:16):
You know, like all of thisstuff that can be a one-on-one
coaching offer that can bepackaged up with that in one
afternoon.
You know it's not something youhave to create.
Carrie Saunders (26:27):
Yeah.
So actually that plays a lotinto one of our most popular
podcasting episodes, which isthe product bundling episode,
and it could be bundling aservice together and making not
really a new package or a newproduct.
You're not really restartingfrom scratch, but you're just
adding a little bit to it tomake it even more valuable or
(26:47):
make it.
You know, something that you,you know sings to your heart
more again.
So sometimes we just need totweak what we already have and
get that first sale first.
I love how you want to do thesale first, because we sometimes
get so stuck and frustratedbecause we're waiting on the
money, we're waiting on gettingthe things done, and you know we
(27:09):
all get stressed when we don'thave enough money.
So you know, getting it out,and getting it out in an easy
manner, you know how can I makethis easy is something I have
written down on a post-it notelately.
Is you know how can I make thisthing easy and I think that's
where I hear a lot of yourstrategies are is, you know,
let's make this easy, let's makethis fun, let's make this
(27:29):
enjoyable, so that we don't feeldrained by our own business.
Masha Goins (27:34):
Exactly because what happens sometimes is that
we create, we build ourselvesour own little cages, right, and
then we feel overwhelmed bythem.
And really the idea is to buildsomething that is going to
nurture you, right, and itshould nurture you in so many
(27:55):
different ways, not just interms of abundance and you
receiving, you know payments for, you know the value and the
service that you're providingright and the offers that you're
providing.
And I think that's where, like,some of the mindset work comes
in as well, because, especiallypeople who have, like lower
price digital offers, they havea lot of resistance to receiving
(28:20):
passive revenue.
Like we have this inner block,like it can't be this easy, like
I gotta work really hard forthis and I can't just sleep in
on a Sunday and wake up to, likeall these payment notifications
, like that's not how it canwork, right, I gotta hustle
really really hard for reallyreally little.
(28:41):
First right, and then maybe atsome point, right.
But if you actually startsetting it up so that you have
that kind of recurring revenuerolling in, you start getting
used to receiving that abundance, you know.
You start getting used tolooking at your phone and being
like, oh yay, you know moremoney coming in, that's great.
(29:03):
Your phone and being like, ohyay, you know more money coming
in, that's great.
You know like it's not somethingthat and that receiving is a
big part.
We have a lot of money blocksthat we may not even be aware of
, like, and we are repelling thesale.
We're literally actively likerepelling the revenue from
coming in and making the sale.
So that's another part of itthat I feel really passionate
(29:26):
about, because once you unblockyourself to that, you realize
that all the limitations arereally just in your own mind
right, that the amount of moneyand abundance that's out there,
the amount of clients and buyers, is limitless.
(29:47):
There's an endless amount ofabundance and your business
there's like no cap for how bigit can grow.
The only person who can cap itand contain it and cage it is
you right.
So it's kind of like we'regoing really deep here.
(30:07):
But I think that that's youknow.
Usually we have these upperceilings right and we're like
well, I can safely make 150grand in my business, but not
any more than that.
Because then you know, like wehave different people have like
different self-limitingnarratives that they have in
(30:27):
their own mind, but it usuallyis some kind of a money block.
Carrie Saunders (30:33):
And I think that's something that that
hopefully the listeners herewill actually go back and
relisten that little bit there,because I think that's so
important to realize that wegenerally our own money blocks
or our own growth blocks.
We just need to get still withourselves and pull back and
really look at it, and not in ablaming way, but as an in an
(30:55):
encouraging.
You know, once we get throughthis, you know we're going to
get past it and be able to, youknow, reach those goals that we
didn't think were possiblebefore.
So I love how you worded thatand really made it.
You know, it's such a gentleway to remind ourselves that you
know we can push past what ourceilings are and we can get to
(31:16):
those really big, lofty goalsthat we want to, and then not
only will bring in more finances, but it's going to bring in
more joy and more help forothers, and I feel like that
that's a lot of what most of usare here for is to help others
with our own knowledge in someway.
Masha Goins (31:31):
Yes, exactly, Exactly we.
We want to make a difference,right yeah?
Carrie Saunders (31:38):
So, Masha, for those listeners listening in for
us.
I believe you have a freebiefor them, something that they
can get and help them with theirbusiness.
Is that right?
Masha Goins (31:49):
Yes.
So I have several freebies, andone thing I would say is I have
a podcast called Money MagnetMama and I have whether you're
interested in like money blocksor you're more interested in
pricing, I have differentepisodes.
So go check out Money MagnetMama.
It's not just for moms, it isjust, you know, a mashup
(32:11):
basically of online businessstrategy and magnetic marketing
and money mindset.
And then I have a really funfreebie, which is it's actually
a custom GBT that I createdthat's called Magnetic Message
Coach and that helps you reallynail your messaging and your
(32:35):
intro.
It helps you nail your elevatorpitch and your I am statement,
and it's a really funinteractive tool, especially
with, like AI right, we lovespending time on AI.
This is like a GBT that you addto your chat GBT dashboard and
you get like your full messagingsuite.
And I think that that's a greatstarting point, because when
(32:57):
you don't have that confidenceand clarity in explaining, like,
who you are, what you do andwho you serve, if you can't like
really nail that and dial thatin in like a sentence when
you're speaking to someone,you're going to really struggle
to put yourself out there andsell things, because you know
(33:21):
people are not going tounderstand that the thing that
you're selling is actually forthem, right?
So I'm going to share the linkto that with you guys.
Carrie Saunders (33:32):
Great, and we will have that link in the show
notes and as well as in thepodcast description.
So, masha, if somebody wants tolearn more about you too and
besides your podcast, you knowwhat's your what's the best
place to find you too, and,besides your podcast, you know
what's your.
What's the best place to findyou on social media or your
website?
Masha Goins (33:48):
So everything is Masha Goins mashagoinscom.
I'm Masha Goins on Instagram,and I'm Masha Goins on LinkedIn
and Facebook too, so you canfind me everywhere as Masha
Goins, and come and connect withme.
I'd love to connect with you.
Carrie Saunders (34:06):
Great, so I appreciate you being on our show
.
Thank you so much, masha, forbeing an excellent expert, and
I'm going to be re-listening tothis one for sure, because I
feel like you had some greatmoney mindset and business tips
and just really general mindsettips in general too, that I
think are going to really helpthe entrepreneurs listening in.
Masha Goins (34:26):
Thank you so much for having me.
Carrie Saunders (34:29):
Wasn't that such a great episode with Masha
Goins?
She had such wonderful advicefor us to keep us out of burnout
, to help create thatreoccurring revenue and constant
income, and to really find joyin our businesses again.
So, no matter whether you're anonline entrepreneur, business
coach or a traditionale-commerce provider, I feel like
(34:50):
her tips will really help usget out of that hamster wheel
and really make sure we have joyin our business again.
If you'd love this podcast,make sure to rate and review it
on your favorite podcast app,and we will see you next week.
Are you tired of the constant hustle,
unpredictable income and thestress of launching again and
again, or having a business thatmakes you feel like you're in
hustle mode all the time?
Imagine building a thrivingonline business that scales
effortlessly while giving youthe time freedom to actually
enjoy your life.
I know it can sound reallyimpossible, but today's guest,
(00:20):
Masha Goins, has cracked thecode with her hybrid evergreen
formula.
Today's guest, Masha Goins, hascracked the code with her
hybrid evergreen formula.
She's here to share how you cancreate content, scale your
revenue without burnout, so youcan confidently build a business
that works for you and not theother way around.
So let's dive in Struggling toturn website traffic into real
sales.
You're not alone and you don'thave to figure it out all
(00:42):
yourself.
Welcome to Smarter OnlineBusiness, the podcast.
For course creators, coachesand e-commerce entrepreneurs who
want their websites to convertvisitors into buyers without the
tech overwhelm.
I'm your host, Carrie Saunders,a website strategist and
conversion expert with over 20years of experience.
Each episode delivers simple,proven strategies to help you
(01:03):
generate more revenue and makeyour website your smartest sales
tool.
Welcome back to the show.
Today we have a special guestwith us and her name is Masha
Goins, and she is a magneticbusiness coach.
So welcome to the show, Masha.
Masha Goins (01:17):
Thank you, , I'm excited to be here.
Carrie Saunders (01:21):
So tell us a little bit more about you, so
that we get to know you a littlebit better.
Masha Goins (01:25):
Okay, so I am an online business coach and a
magnetic marketing strategist,and I'm also the host of the
podcast Money Magnet.
Mama and I work primarily withimpact-driven coaches,
entrepreneurs and serviceproviders to scale soulful,
high-profit businesses tomulti-six and seven figures
(01:48):
online, and I'm reallypassionate about working less,
or working smarter, and livinglife offline even though we're
making money online.
Carrie Saunders (02:03):
I love that and so you know, when I got to know
you a little bit, I saw thatyou have this hybrid, evergreen
formula, and I was reading yourbio and you know I've followed
you and listened to your podcastsome of your podcast episodes
and it sounds like a gamechanger for scaling online
business.
So can you explain a little bitmore about what this is and
like your strategies behind itand how it helped entrepreneurs
(02:25):
achieve what you're talkingabout, which is, you know,
scalable revenue while you know,not getting burnt out, not
being full of hustle?
Masha Goins (02:33):
Yes, exactly, I think you know part of it is
that we our society is so hustleobsessed, right, productivity
is prized about everything, andif you're being, you know,
unproductive, then you're lazyand and so I'm very anti hustle
and I'm very anti pro marketingin that sense, because I think
that we, as entrepreneurs, we'reactually creatives and we need
(02:58):
that downtime, we need thatwhite space in order for us to
generate and cultivate our bestbusiness ideas and have
breakthroughs and get ourselvesto the next level.
Because when we stay kind oflike in that hustle mode and in
our never ending to do list, wecan't take a step back and look
at like hold on a second, I'mjust like scrambling month to
(03:20):
month here.
What I really need to do islike triple my monthly revenue,
you know.
So the hybrid, evergreenformula is basically an antidote
to the typical launch structurethat is taught in online
business, which is you have thismega launch once or twice a
year and everything rides onthat launch right, and so it's
(03:41):
really high pressure and youfeel the financial pressure,
especially if this is like youknow something that you're
trying to pay the bills with.
And then how do you generaterevenue in between?
Because what happens is itbecomes this feast or famine
cycle, right, this like launchrevenue rollercoaster where
you're like, yay, I made somesales and now, okay, now I am
(04:07):
not launching for a while, sonow you start feeling it, and
then you get to the point whereyou're desperate and you have to
like again live launch.
And so I really try to move myclients away from this live
launch roller coaster model tosomething I call hybrid
evergreen formula, which meansthat you're basically always
(04:28):
offering a service, you'realways enrolling, you're always
selling, but and you're alwaysserving your people, right, and
whether that is having anevergreen offer or having
multiple evergreen offers orhaving a different promotions
that you schedule for throughoutthe ideas, really is a shift to
(04:51):
moving away from that.
You know, kind of traditional,old fashioned model.
Carrie Saunders (04:59):
That makes a lot of sense and I know that
whenever I get in the hustlebecause it can happen, you know,
doing this business for almost23 years now there are times
where I just feel like I reallyam hustling.
But whenever I recognize thatand step back and say wait a
minute, I'm not giving myselfspace to be creative and to plan
.
And once I start doing thatagain things fall in place again
(05:20):
.
So I love that you helpbusiness owners really have
permission to take that spaceand to not have the hustle and
have a plan that sounds likeit's a pretty solid plan so they
don't feel fearful of nothaving enough cashflow or money
if they're not doing these biglaunches and they've.
You know you've helped themfigure out how to do that
evergreen type model underneathall of those things.
(05:43):
So I love how you do that there.
Masha Goins (05:46):
Yeah, I really think it's a game changer
because, you know, first of all,I'm a mom.
I have two little kids and Ionly work part time hours while
my kids are in school, because Ireally want to be present for
them, you know.
So, whether you're a parent oryou're just like, you know what
I want to go hiking with my dog.
I want to to see my friend forlunch.
(06:06):
I want to do things that Icouldn't do in my nine to five
Like.
For me, that's also likeworking out.
I work out like five days aweek.
Now, when I was in my nine tofive and I was commuting and I
had toddlers and I was nursing,and you know, I remember going
to the doctor and telling himlike how exhausted I was and how
bad I felt in my body, likephysically so bad.
(06:28):
And he's like oh, that's normal, you're just a young mom and
you're working.
And I was like this is?
He's like, why don't you startworking out every day for an
hour, five days a week, and comeback to me in a month?
I just laughed at him.
I laughed because I was likethere's literally not an hour,
(06:52):
there's no hour.
What planet are you from that?
You think that I can addanother hour of working out to
my full-time schedule when Icome home and then have to mom
on top of that?
It was ludicrous.
I wanted to cry when he saidthat and I realized, like, okay,
this is not the doctor for me,clearly, but I think that
there's this, you know.
That's why, when I went all inon my business and I quit my
(07:12):
full-time job, I said you know,I'm going into my family, I pour
into my spouse, I pour into mykids.
Everybody benefits when I amwell rested, when I am, you know
, feeling good in my body, whenI don't feel super stressed and
(07:36):
anxious.
And I think that you know thefinancial pressure it kills us.
Like that stress is a killer,like we know that now, right,
all the scientific studies havecome out and everyone's like
meditate, meditate.
Meanwhile you're like, ah, itcan't sit still for five seconds
, you know.
So what I really think iscritical is kind of like how do
(07:57):
you bake in that permission,like only you can give yourself
as the business owner, only youcan give yourself that
permission to say you know what?
I don't work on Fridays.
Fridays is my self-care day.
Or I delete my social mediaapps on the weekend, which is
what I have to do because Iliterally, otherwise my fingers
find the apps on their own.
(08:18):
So there's ways that you haveto do it, but it has to be
self-led, like you have to startto create those boundaries
yourself and give yourselfpermission to do that.
Carrie Saunders (08:30):
Yeah, and in that I think that makes a whole
lot of sense because I mean,I've actually tried to
prioritize this year.
This year I've been prioritizingme because I had to put myself
in the back burner for a fewyears and it's been hard to do
that.
And I actually committed todoing a sprint triathlon here.
It's going to be as of thisrecording, it's going to be in a
few weeks and you know I'vejust had to say no, I have to go
(08:54):
work out so that I can achievethis goal and better myself.
And it's really opened up mybrain to being creative again in
the business and to having thatfeeling like I have the space.
You know, even though I mighthave a hustle day or week, you
know, I still bring myself backto that calmness and, you know,
pouring into myself.
So I love that you mix thatwith what you teach, because I
(09:17):
think that's very important forbusiness people and
entrepreneurs is to feelpermission, to have that balance
.
And it really is, because Ifeel, like a lot of people we
aren't grown that way, like wearen't like raised that way that
you can have this space, and Ithink it's important to show our
children that as well.
Masha Goins (09:38):
Exactly, exactly, and I think that you know there
is the reason to do that is notjust because it feels good.
You're going to live longer,you're going to be healthier and
you're going to enjoy life more, you're going to make more
money.
Right, there is a directcorrelation between my clients
who literally do this like,implement these kind of
(10:02):
boundaries, and how they scaletheir revenue.
Because when you think about itright, like when you have a
deadline, right, most peopleprocrastinate until the deadline
, but they're stressed the wholetime, right, they're like, oh
my God, I have to do this thing,I've got to do this thing right
.
And then, like, they do thething and they're like, okay,
well, that took me 15 minutes todo, but I thought about it for
three months and beat myself upover it.
(10:24):
So when you actually look at thetime, I'm obsessed with time
freedom.
I mean, that's what it boilsdown to, having that time
freedom.
And when you look at the timethat you spend on stuff, a lot
of the things that we do are notthe needle, moving money,
making activities, right,they're the things that we feel
(10:45):
like we should be doing and wethink like, okay, I should be
doing this and this is going tohelp my business grow, but they
actually suck up all of ourenergy and time and they don't
help us move forward.
Carrie Saunders (10:58):
Yeah, and I find that that is so true and
it's so easy to fall into thatbusiness hustle trap which I
feel like is what you're talkingabout here where you're just
doing and doing, doing and notreally moving the needle forward
.
So how does your approach helpthem break free from this?
How do we?
How do we break them free from,you know, dropping into that
hustle trap and feeling like wegot to do all the little things
(11:19):
and it's really not reallygetting us anywhere?
Masha Goins (11:23):
Right?
Well, for the first thing, I'mlike step away from the content
hamster wheel, right, because Ifeel like, you know, content is
something that can be reallylike, especially people who are
not what you should be doing.
Yes, you want to have valuablecontent, but having one piece of
(11:56):
valuable content a week isenough to nurture your audience.
The focus really has to be onyour offer.
What is your offer?
What are you selling?
How can you leverage thatselling?
How can you leverage that offer?
How can you restructure thepricing?
I love pricing.
I'm also a pricing strategist,so one of the things that I love
to do is look at people's offerstacks and look at how they've
(12:19):
set up their pricing models, andsometimes it's just like
restructuring your pricing andrealizing like, oh, wait, a
second, if I just change thepricing and I, you know,
prioritize this offer and Istart selling this offer,
instead of creating a brand newoffer because I think that one's
not good enough and I'm goingto just burn the whole thing
(12:41):
down, create a new one, you know, sticking with what works, like
what sells, and then amplifyingthat.
That's really, in a nutshell,like what it boils down to.
Carrie Saunders (12:54):
Well, and I know from following you, you
also work with magneticmarketing and mindset like magic
.
It would be maybe some of thewords that you use on your
podcast and in your bio.
So from what you're talkingabout right now, this kind of
lends towards like how did thosetwo components work with?
How you help them build up whatthey already have rather than
(13:16):
building new?
How do you work those twocomponents together to create
sustainable business growth?
Masha Goins (13:22):
So that's such a great question because the
reason that we usually feel likeour stuff is not good enough is
because it's our lack ofself-worth, right, we feel like
we're not good enough, you know,and our imposter syndrome
everything we put out we're like, ah, this isn't that great, you
(13:42):
know, like this other person'sstuff is so much better, you
know.
And we're constantly likecomparing ourselves.
I call it like comparisonitisbecause it's really a disease,
right, we compare ourselves.
We are our worst criticsinternally, right In our minds,
when we should be our biggestcheerleaders.
We're like always tearingourselves down, and so the
(14:03):
mindset part is the energy partis part of that.
Like the energy and the mindsetpart is really important.
And I know that some people whoare like, oh, that's like woo,
that has nothing to do withactual, you know, fiscal
responsibility and revenuegrowth and, on the contrary, the
wealthiest and the mostsuccessful entrepreneurs it is a
(14:25):
hundred percent yet like 20%strategy and then 80% mindset
that got them there, right, andreally, that belief, that
unshakable belief in themselves.
So how do you get from thisplace of self-doubt and
overwhelm and lack of self-worthto having this unshakable
belief in yourself, right, andthat is falling in love with
(14:49):
your offer, Like I call it, likecreating an irresistible offer,
something that you feel sopassionate about.
You are so lit up by it andthen your audience can't help.
But, you know, resonate withthat, Because when you're
excited about something and youknow that this is going to have
an impact on people, this isgoing to change people's lives,
(15:11):
it's going to this is going tosell right, it's going to sell
like hotcakes, like your offeris going to sell itself, Whereas
when you're like here's myoffer, but it's really not that
great, you know, like I'm notthat proud of it.
I feel like I got to redo thevideos and this and that you
know, like, whether whatever itis, like physical product or,
like you know, a digital productthat feeling of like hiding
(15:35):
your offer.
It completely correlates to areyou going to convert and make
sales with it or not?
Carrie Saunders (15:42):
I can, as you were speaking, all that, like I
was thinking about the past 20some years of our business and
me running it, and I can totallyrelate to the mindset part.
So when I first started thisbusiness, I mean I had no idea
what I was doing, but like I wasa young 25 year old, like super
brave, you know, I didn't thinkI could fail or anything and so
(16:03):
like my mindset was so in theright place, even though I
didn't know what I was doing,and we were more profitable then
in our early years than in thelater years, as I've gotten more
wise, let's say.
But you know, sometimes awisdom brings fear and doubt and
uncertainty to yourselves too.
(16:23):
So that's been something I'vebeen working on the past few
years is my own mindset, becauseyou know we go through ebbs and
flows, you know.
So if you're new to business,note that this might come back
and hit you later, like it hasme.
And if you've been in business awhile and you've seen this
happen to you, where yourmindset's not quite, you know,
in the best place to keep youmoving forward.
(16:44):
You know, just know that that'snormal, I feel like.
And you just got to findsomebody like Masha or somebody
that you resonate with, to helpbring your mindset around so
that you can be the best versionof you, because we all have
such great you know strengthsand qualities that we don't see
until somebody else tells ussometimes, which is kind of sad
(17:06):
in this.
You know, in our culture here,Exactly.
Masha Goins (17:09):
And you know that's why you have to find someone
who believes in you.
And you know you have to find amentor who really believes in
you, because if they believe inyou, you start your mind starts
going hold on a second.
If they believe in me and theythink that I can be their
success story, then that meansthat I can actually do it Right.
(17:29):
That means that I can, becausethere's a part of us that's
always like the fear doesn't goaway.
It's not like you're going towake up one day and be like I am
super confident, I haveabsolutely no fear.
Who cares about the mortgage?
You know, like that stuffdoesn't go away, but it's.
It's acknowledging that yeah, Ifeel you fear, but we're good,
(17:49):
like we're good, we're doingthis and I know what I'm doing.
And that's the key, like havingthat clarity and that strategy.
Because when you have the fearand then you're kind of like, oh
, let me do this, let me do this, and you're jumping from one
strategy to another, that kindof it's a confidence draining
vortex, you know, because you'relike I'm not really sure what
(18:11):
I'm doing and you startoverthinking everything and it
can just like all kind ofcrumple.
You know.
Carrie Saunders (18:18):
Yes, and I can honestly tell you kind of
described me right there thatyou know I had some personal
things that had has happenedpast five or six years and it
really made me mentally spiraland I was jumping here and there
and everywhere.
It wasn't until I got some goodbusiness mentors and we talk
about this a lot on the podcast.
Sometimes being an entrepreneurseems like you're so alone.
(18:39):
So it's so important to findwhether it's a business friend
or a mentor to walk this walkwith you to help you pull
yourself out of any of thesemental spirals you might get
because of some sort of outsideinfluence, some trauma or
tragedy you've had in your life.
It's really important and evenif you don't have trauma or
tragedy, sometimes it all justcreeps in, no matter what.
(19:01):
So, masha, we've been talkingabout your systems that you
create for other businesses andentrepreneurs, so can you tell
us a success story or how youuse your tactics to transform
somebody's business and helpthem out?
Masha Goins (19:16):
Absolutely Okay.
So one of the examples I've gota lot of success stories which
I am very grateful for.
I'm very excited about becauseit helps me get like I read and
watch my testimonials when I'mfeeling, when I'm feeling down
and I'm like, yeah, see, peoplebelieve in you.
(19:37):
But one of them, which isreally a powerful one, because
this is a mom of three who has avery small, organic audience on
social media and Instagramspecifically, and what she did
she has an, she's a serviceprovider, she has an in-person
boutique like wellness practice,and what she wanted to do was
(20:00):
she was really tapped out in howmany hours she had to see
patients, right, so she couldn't, you know, she, she just didn't
want to add more one on onetime and she, but she wanted to
scale her revenue.
So I was like, great, let'screate a group coaching program
because I love.
That's one of the offer typesthat I love, because they're so
(20:21):
scalable.
And I said, why don't we takeyour number one in-person
service and turn it into anonline program?
And that's what she did.
And so in the last year alone,she added like over $300,000 to
her business revenue.
She just had her firstsix-figure month.
(20:46):
She was just texting me about itthe other day and she still
doesn't have a sales page forthis offer.
That's like the mind-blowingthing you know speaking of, like
taking messy action and justgoing for it, like she has been
enrolling people in her offerwithout even having a proper
sales page.
So it's like something that wekeep laughing about, because I
(21:10):
know what it's like when you getstuck on like, oh, my website
has to be perfect and my salespage has to be really perfect
and let me just redo all thecopy and now the messaging's not
aligned, so let me redo all ofthat, right?
But really, you just need theoffer, you need a way for people
to pay you and you need tobelieve in your offer that it
can offer that transformation,right?
(21:30):
So she implemented this hybridevergreen formula where she is
both doing live promotions oncein a while, but she's basically
enrolling people on evergreen,so this offer is an Evergreen
offer for her.
Carrie Saunders (21:45):
That's wonderful.
I love how she even got asix-figure month.
I mean that's just amazing,especially a mom of three.
I'm a mom of three as well andyou're a mom of two, so we know
what it's like to pay for allthe stuff for the kiddos.
So I just love that you helpedher do it in a way that felt
aligned with her as well, whichI think is important.
(22:06):
And you know, it's kind ofinfectious when we're excited
about something.
It's infectious.
I mean, you know, if you'relistening and you're like well,
I don't know if my offer isreally that infectious.
You know, think about it.
When you have that favoriteproduct or that favorite brand,
you go tell your friends youknow hey, you need to watch this
TV show or you need to go buythis new thing.
So having that infectiousnesscan come out even as an
(22:27):
entrepreneur and we can sellwithout selling.
Masha Goins (22:29):
Basically, yeah, exactly, and I think that it's
really that you know, mostpeople don't feel like their
offer is that great, like that'sjust normal, right, it's
because we don't think we'regood enough either, right?
So if you have to think aboutwhat can I do to make this, to
make myself fall in love withthis business, what would help
(22:50):
me get feel more excited aboutthe business, about the offer,
about the things that I'mselling, and when you like, go
for a walk and think about that,and then then you realize like,
oh, maybe it's just like alittle shift, maybe it's
charging more, maybe you feelresentful because you're doing
so much for so little and it'sso draining, you know, and we
(23:21):
just restructured her offers andher pricing and she's making
more and working less, right,and she was like it never
occurred to me that I couldrestructure it in that way.
So she was actually pullingback on the amount of hours that
she had to do with her clientsand they were getting better
(23:44):
results, you know.
So she and they were loving it.
They wanted to have one-on-oneaccess to her.
So, like her offer, she hasone-on-one access baked into
every coaching offer that shedoes.
But it was just draining her andit was just really she was
starting to feel resentful.
And then when she did thisrestructure so sometimes it's
(24:06):
not like you got to burneverything down, you might just
need a refresh and a realignmentof your offers and looking at
you know, hey, if you, you know,change the pricing of this,
would you feel more excitedabout this.
Like, maybe think about thatmoney hitting your bank account.
Like, maybe you would you know.
Carrie Saunders (24:27):
Yeah, and I feel like many times we just
need to sometimes just tweak it,like you were talking about,
because sometimes we're justwe've either grown out of it we
still love it, but there'ssomething about it we have grown
out of, so we need to likechange it a little bit.
So I love how you like take astep back and analyze it from
that perspective.
So we talked a lot about thehybrid, evergreen approach you
(24:50):
know for some of these clientexamples you've given us, but it
could feel overwhelming to somepeople to get started on that.
So what would be the firstpractical steps that you'd
recommend to get started onimplementing a strategy like
this?
Masha Goins (25:05):
So the first thing I would look at is what have you
sold before?
Right, what have you soldbefore and at what price point?
And starting with that, andthen like thinking about how can
I sell more of this, and at ahigher price point rather than
okay, now let me create thiscomplicated funnel with a lead
(25:29):
magnet and then this lead magnetdoesn't work, so let me create
another lead magnet.
Then let me spend a year or twocreating a course that nobody
wants.
You know, like there I wantpeople to get to the sale first
and if you haven't sold anythingonline before, think about what
you could sell.
And the easiest thing to sell isusually right your experience
(25:53):
and your expertise packagedright.
It's like you can create acoaching offer.
Like literally everyentrepreneur has so many things
that they've learned that theycould share with another person
who is, you know, about to walkin that path.
Right, things that they canavoid.
You know, things that theyshould look out for.
(26:16):
You know, like all of thisstuff that can be a one-on-one
coaching offer that can bepackaged up with that in one
afternoon.
You know it's not something youhave to create.
Carrie Saunders (26:27):
Yeah.
So actually that plays a lotinto one of our most popular
podcasting episodes, which isthe product bundling episode,
and it could be bundling aservice together and making not
really a new package or a newproduct.
You're not really restartingfrom scratch, but you're just
adding a little bit to it tomake it even more valuable or
(26:47):
make it.
You know, something that you,you know sings to your heart
more again.
So sometimes we just need totweak what we already have and
get that first sale first.
I love how you want to do thesale first, because we sometimes
get so stuck and frustratedbecause we're waiting on the
money, we're waiting on gettingthe things done, and you know we
(27:09):
all get stressed when we don'thave enough money.
So you know, getting it out,and getting it out in an easy
manner, you know how can I makethis easy is something I have
written down on a post-it notelately.
Is you know how can I make thisthing easy and I think that's
where I hear a lot of yourstrategies are is, you know,
let's make this easy, let's makethis fun, let's make this
(27:29):
enjoyable, so that we don't feeldrained by our own business.
Masha Goins (27:34):
Exactly because what happens sometimes is that
we create, we build ourselvesour own little cages, right, and
then we feel overwhelmed bythem.
And really the idea is to buildsomething that is going to
nurture you, right, and itshould nurture you in so many
(27:55):
different ways, not just interms of abundance and you
receiving, you know payments for, you know the value and the
service that you're providingright and the offers that you're
providing.
And I think that's where, like,some of the mindset work comes
in as well, because, especiallypeople who have, like lower
price digital offers, they havea lot of resistance to receiving
(28:20):
passive revenue.
Like we have this inner block,like it can't be this easy, like
I gotta work really hard forthis and I can't just sleep in
on a Sunday and wake up to, likeall these payment notifications
, like that's not how it canwork, right, I gotta hustle
really really hard for reallyreally little.
(28:41):
First right, and then maybe atsome point, right.
But if you actually startsetting it up so that you have
that kind of recurring revenuerolling in, you start getting
used to receiving that abundance, you know.
You start getting used tolooking at your phone and being
like, oh yay, you know moremoney coming in, that's great.
(29:03):
Your phone and being like, ohyay, you know more money coming
in, that's great.
You know like it's not somethingthat and that receiving is a
big part.
We have a lot of money blocksthat we may not even be aware of
, like, and we are repelling thesale.
We're literally actively likerepelling the revenue from
coming in and making the sale.
So that's another part of itthat I feel really passionate
(29:26):
about, because once you unblockyourself to that, you realize
that all the limitations arereally just in your own mind
right, that the amount of moneyand abundance that's out there,
the amount of clients and buyers, is limitless.
(29:47):
There's an endless amount ofabundance and your business
there's like no cap for how bigit can grow.
The only person who can cap itand contain it and cage it is
you right.
So it's kind of like we'regoing really deep here.
(30:07):
But I think that that's youknow.
Usually we have these upperceilings right and we're like
well, I can safely make 150grand in my business, but not
any more than that.
Because then you know, like wehave different people have like
different self-limitingnarratives that they have in
(30:27):
their own mind, but it usuallyis some kind of a money block.
Carrie Saunders (30:33):
And I think that's something that that
hopefully the listeners herewill actually go back and
relisten that little bit there,because I think that's so
important to realize that wegenerally our own money blocks
or our own growth blocks.
We just need to get still withourselves and pull back and
really look at it, and not in ablaming way, but as an in an
(30:55):
encouraging.
You know, once we get throughthis, you know we're going to
get past it and be able to, youknow, reach those goals that we
didn't think were possiblebefore.
So I love how you worded thatand really made it.
You know, it's such a gentleway to remind ourselves that you
know we can push past what ourceilings are and we can get to
(31:16):
those really big, lofty goalsthat we want to, and then not
only will bring in more finances, but it's going to bring in
more joy and more help forothers, and I feel like that
that's a lot of what most of usare here for is to help others
with our own knowledge in someway.
Masha Goins (31:31):
Yes, exactly, Exactly we.
We want to make a difference,right yeah?
Carrie Saunders (31:38):
So, Masha, for those listeners listening in for
us.
I believe you have a freebiefor them, something that they
can get and help them with theirbusiness.
Is that right?
Masha Goins (31:49):
Yes.
So I have several freebies, andone thing I would say is I have
a podcast called Money MagnetMama and I have whether you're
interested in like money blocksor you're more interested in
pricing, I have differentepisodes.
So go check out Money MagnetMama.
It's not just for moms, it isjust, you know, a mashup
(32:11):
basically of online businessstrategy and magnetic marketing
and money mindset.
And then I have a really funfreebie, which is it's actually
a custom GBT that I createdthat's called Magnetic Message
Coach and that helps you reallynail your messaging and your
(32:35):
intro.
It helps you nail your elevatorpitch and your I am statement,
and it's a really funinteractive tool, especially
with, like AI right, we lovespending time on AI.
This is like a GBT that you addto your chat GBT dashboard and
you get like your full messagingsuite.
And I think that that's a greatstarting point, because when
(32:57):
you don't have that confidenceand clarity in explaining, like,
who you are, what you do andwho you serve, if you can't like
really nail that and dial thatin in like a sentence when
you're speaking to someone,you're going to really struggle
to put yourself out there andsell things, because you know
(33:21):
people are not going tounderstand that the thing that
you're selling is actually forthem, right?
So I'm going to share the linkto that with you guys.
Carrie Saunders (33:32):
Great, and we will have that link in the show
notes and as well as in thepodcast description.
So, masha, if somebody wants tolearn more about you too and
besides your podcast, you knowwhat's your what's the best
place to find you too, and,besides your podcast, you know
what's your.
What's the best place to findyou on social media or your
website?
Masha Goins (33:48):
So everything is Masha Goins mashagoinscom.
I'm Masha Goins on Instagram,and I'm Masha Goins on LinkedIn
and Facebook too, so you canfind me everywhere as Masha
Goins, and come and connect withme.
I'd love to connect with you.
Carrie Saunders (34:06):
Great, so I appreciate you being on our show
.
Thank you so much, masha, forbeing an excellent expert, and
I'm going to be re-listening tothis one for sure, because I
feel like you had some greatmoney mindset and business tips
and just really general mindsettips in general too, that I
think are going to really helpthe entrepreneurs listening in.
Masha Goins (34:26):
Thank you so much for having me.
Carrie Saunders (34:29):
Wasn't that such a great episode with Masha
Goins?
She had such wonderful advicefor us to keep us out of burnout
, to help create thatreoccurring revenue and constant
income, and to really find joyin our businesses again.
So, no matter whether you're anonline entrepreneur, business
coach or a traditionale-commerce provider, I feel like
(34:50):
her tips will really help usget out of that hamster wheel
and really make sure we have joyin our business again.
If you'd love this podcast,make sure to rate and review it
on your favorite podcast app,and we will see you next week.
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