So Here’s Your Challenge

So Here’s Your Challenge

Five minute insights on Digital Strategy and Thought Leadership. Each episode focuses on solving one issue, gives perspective, and a motivating call to action. Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on digital strategy. He has advised over 100 major organizations on their digital strategy, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits.

Episodes

August 16, 2022 3 min

If you have spent any time on Facebook, Instagram, or TikTok (and now, sadly, LinkedIn), you may have been the victim of over-sharing. You are subjected to pointless, and often narcissistic postings, often from people and organizations that should know better.

While the impact on you is wasted time, the posters often don’t consider the brand impact of their actions: Every posting, comment, picture, or video, tugs the brand in one d...

Share
Mark as Played

With all of the wheel-spinning and effort spent on social media, wouldn’t it be nice to actually use it to grow sales? Not improve awareness, develop the brand, help with marketing, or “continue the conversation”. But actually sell.

 

Share
Mark as Played

Project managers the world over build Gantt charts, PERT charts, Work Breakdown Structures.  They focus on delivering on-time, on-budget. No matter your role, is there something that can be learned from the profession of project management?

Share
Mark as Played
July 26, 2022 4 min

How do you determine the ROI on your marketing and sales investments?

Unfortunately, most marketers focus on the conversion rate - say 5%.  But this is a fundamental error: what about the other 95 per cent that haven't converted? What can be done about them?

 

Share
Mark as Played
July 19, 2022 3 min

Gutless and spineless…and afraid of the marketplace of ideas.  These are not exactly the attributes that most organizations (or people) aspire to. Yet most have a Social Media strategy that conveys precisely that. 

Share
Mark as Played
July 12, 2022 3 min

You invest in events, send out emails, educate, and send invoices.  But how well do you really know your target audience?  

Beyond the basic demographics, perhaps not as well as you might think...

Share
Mark as Played
July 5, 2022 6 min

Have you ever spent time staring at your blank screen, wondering what your next blog post should be about, then staring at the clock, stressing about the looming deadline.  While it’s tempting to think of this problem as writer’s block, it is really a question of process gone wrong.  (Or rather, gone missing.)

 

Share
Mark as Played

What is the one lesson that appears in every newspaper article, every magazine article, and for that matter, every bestselling book?  Journalists and editors realize that they have to work exceptionally hard to get people to actually read what they write. And unless you actually do so, their work has no value – so they have become experts on “hooking” you in.  Here’s how they do it.

 

Share
Mark as Played
June 21, 2022 2 min

My recent trip to India has once again sensitized me to an assumption that writers and speakers too often make:  that everyone understands what you mean to say.

This is absolutely not the case.  Test yourself – what do the following three words mean?  Flyover, Subway, and Removalist.

 

Share
Mark as Played
June 14, 2022 3 min

Governments use regulation to influence how we each make decisions, either through tax policy or laws. Business uses money to change our behavior, either through commission plans, bonuses, or advertising. But how do we, as individuals, change the attitudes and behavior of those around us?

Share
Mark as Played

Where do you call your social home? Likely it includes LinkedIn and Facebook. Perhaps YouTube and Twitter. But what about Instagram, Pinterest, and TikTok? Or, the 500+ other social networks that exist?

The significant challenge of social media is that you don’t know who is looking for you (or your services), nor where. What you do know is that if your target users can’t find you on these 500+ sites, then a potentially impo...

Share
Mark as Played

While the internet has changed the world of publishing fundamentally, the world of writing has been fundamentally shifted as well.

Consider the vastly different groups who are actually doing the writing:  Professional writers, and Subject Matter Experts...

 

Share
Mark as Played
May 24, 2022 4 min

Is your content really that effective? Do they grab the reader, listener, or viewer, and convince them to continue? And is there a magic bullet that can immediately make this so?

Too often, content is an outgrowth of “stream of consciousness” thinking, and rarely hits the mark.  Adding strategyand structure can make a vast improvement.

 

Share
Mark as Played

Do you actively seek out different opinions than your own, or unwittingly reinforce your personal world-view by only consuming “agreeable” content? While we may think we do the former – who doesn’t have a self image of being open-minded – too often we live in a bubble.

Share
Mark as Played
May 10, 2022 2 min

How often have you struggled to show up on time for a meeting, only to be kept waiting as others stumbled in 5-10-15 minutes later? Or have you ever tuned in to your favorite TV show, only to find that it was “rescheduled” for some other time? Or travelled to a faraway store, but finding it had closed an hour early and you couldn’t get in.

Research shows that by far, the two most important determinants of service quality are respon...

Share
Mark as Played

Do you see your website, CRM, social media, and other digital initiatives as a way to improve service levels, market your organization, or be a central part of your thought leadership strategy?  While important, at best these are merely tactics:  too often the bigger opportunity of digital transformation is ignored.  This isn’t surprising, as digital initiatives are often driven from marketing or IT, not from the board or the CEO.

...

Share
Mark as Played

Have you ever had a problem – or a disastrous – project in your organization?  When this happens, it is often “clear” that the problem is with the consultants hired to help, and sadly, this is often true. But is some of the fault also with your organization?  

Share
Mark as Played

Has your organization invested in a “game-changing” software project, only to discover that the promised benefits never really materialize?  Or that the implementation was so flawed that the system is regarded as a financial and operating disaster?

Sadly, this happens far more than it should… but must this always be the case? 

Share
Mark as Played
April 12, 2022 3 min

Would you rather be a reporter, or a columnist?

Reporters have a great combination of investigative skills, communication skills, moxy, and pluck. Columnists are made from the same raw material, but they get paid far more.  Why?

 

Share
Mark as Played
April 5, 2022 1 min

How can you be your most creative? Google the topic and you will find millions of pages with an answer. Some will say you are “born” with it. Others will say it is a matter of following a process.  And others will claim it is a matter of using a secret sauce formula, which, when applied, will help you create the new and the beautiful...

Share
Mark as Played

Popular Podcasts

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    Crime Junkie

    If you can never get enough true crime... Congratulations, you’ve found your people.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

    The Daily

    This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

    The Bobby Bones Show

    Listen to 'The Bobby Bones Show' by downloading the daily full replay.

Advertise With Us

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.

    Connect

    © 2022 iHeartMedia, Inc.