Consistency: The Secret Sauce to Building a Personal Brand

In this episode, Michelle Thames explains why consistency is the true key to building a magnetic personal brand that gets noticed and paid. She breaks down how to show up regularly, even when life gets busy, and how consistent content leads to long-term visibility, trust, and income.

What You’ll Learn in This Episode

• Why consistency is more important than creativity when building your brand
• The difference between brand awareness and brand authority—and how consistency drives both
• Michelle’s framework for staying consistent even when you’re short on time or motivation
• How to build a content schedule that aligns with your energy and capacity
• What consistent visibility really looks like (it’s not daily posting)
• How to track and measure the ROI of consistent brand-building

• Common reasons people struggle with consistency and how to overcome them

Who This Episode Is For

• Entrepreneurs and service providers building a brand from scratch
• Coaches and creators who want to increase their visibility and trust factor
• Busy business owners who struggle with showing up regularly online
• Multi-passionate women building brands across multiple platforms

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Key Takeaways

• Your audience buys from the brand they see the most—not necessarily the best
• You don’t need to post daily, but you do need a repeatable system
• Consistency compounds—what you do today impacts how you get paid next month
• The key to consistency is simplicity: pick fewer platforms and master them

• A clear brand message helps you show up confidently and create content faster

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Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

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