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May 5, 2025 26 mins

In this episode of Social Media Decoded, host Michelle Thames sits down with Dr. Shadé Y. Adu, award-winning digital brand strategist, international speaker, and bestselling author, to uncover the secrets behind building a magnetic personal brand and launching profitable online courses.

Dr. Shadé shares her inspiring journey of starting her business over a decade ago in Kazakhstan, how she scaled it into a global brand, and the exact framework she uses to help women entrepreneurs grow their income, influence, and impact.

If you're looking for expert insights on digital branding, online course creation, or how to build a brand that stands out in a crowded online space, this episode is a must-listen!


What You’ll Learn in This Episode:

  • How Dr. Shadé started her brand in Kazakhstan and scaled it globally

  • The biggest mistakes entrepreneurs make in digital branding

  • Her 3-step formula for income, influence, and impact

  • How to create and launch a successful online course—even with a small audience

  • Unique ways to stand out in a saturated digital space

  • Why personal branding is key to building generational wealth

  • Tools, mindset shifts, and strategies for scaling online


Connect with Dr. Shadé Y. Adu:

🌐 Website: https://www.shadeyadu.com
📸 Instagram: @heydrshade


Resources & Mentions:


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