How to Build an Email List and IG Community That Buys From You Every Week (2025 Playbook)

Tired of posting, emailing, and showing up on Instagram—only to feel like nobody’s buying? In this episode of the Booked & Visible series, Michelle Thames shares her step-by-step 2025 playbook for building an email list and Instagram community full of loyal buyers—not just passive followers.

Michelle walks you through the proven strategies she and her clients use to grow an engaged audience, nurture genuine relationships, and turn community members into paying customers. Whether you’re starting from scratch or ready to uplevel your audience, this episode will show you exactly how to create a list and community that responds, engages, and buys from you every week.

In this episode, you’ll learn:

• Why focusing on community (not just followers) leads to more sales

• How to create a simple, irresistible freebie that attracts your ideal clients

• The weekly email and IG story strategy that keeps your audience engaged

• How to use DMs and group chats to nurture real relationships and drive conversions

• The secret to consistent calls-to-action that get your offers seen (and SOLD)

• Real client examples and receipts proving this system works—even with a small audience

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames

• Threads: @michellelthames

• LinkedIn: Michelle L Thames

• YouTube: Michelle L Thames

• Podcast: Social Media Decoded

Get your FREE $200-a-day Story Strategy guide!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!

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