If you’re tired of creating content that doesn’t lead to clients, this episode is your roadmap. Michelle Thames breaks down exactly how to create authority content that builds trust, gets shared, and drives sales—without needing to post every day or follow every trend.
In this powerful, strategy-packed episode, Michelle shares how she went from invisible to in-demand by using her signature content pillars to build authority and monetize her personal brand. Whether you're just getting started or want to elevate your online presence, you'll walk away with a clear plan to position yourself as the expert your audience has been searching for.
👉 This is more than visibility—it’s content that gets you paid.
What We Cover:
- What authority content is—and how it's different from regular content
- The three types of content you need to be seen as the go-to in your niche
- How to shift from “inspiration-only” to strategic, trust-building content
- How to infuse your voice and expertise into every post, podcast, or email
- Why storytelling + teaching = the most powerful content combo
- How to use authority content to attract ideal clients and speaking invitations
- Michelle’s visibility framework for building a recognizable and profitable brand
- Real examples of authority content that converts
Stay inspired and get daily visibility tips—follow Michelle everywhere:
- Instagram: @michellelthames
- Threads: @michellelthames
- LinkedIn: Michelle L Thames
- YouTube: Michelle L Thames
- Podcast: Social Media Decoded
Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!
📩 Business & Speaking Inquiries: Michelle@michellethames.com
🌐 Website: michellethames.com
Subscribe & Review:
If you found this episode valuable, be sure to follow the show and leave a 5-star review! It helps more multi-passionate women entrepreneurs find the strategies and support they need to thrive online.
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