How to Turn Your Podcast Into a Client Magnet (Build Authority & Sell With Your Show)

In this episode, Michelle Thames breaks down how to use your podcast as a powerful lead-generation tool to attract aligned clients, build industry authority, and increase your sales—without needing millions of downloads. If you're ready to go from hidden to high-converting using your voice, this is the episode to study.

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What You’ll Learn in This Episode

• The #1 mindset shift you need if you want your podcast to drive sales
• How Michelle uses her podcast as the foundation of her digital marketing ecosystem
• The 3 key content types your podcast needs to attract high-ticket and community clients
• How to repurpose each episode across platforms like Instagram, LinkedIn, and email
• What most entrepreneurs miss when it comes to using their podcast for visibility
• A weekly workflow that saves time and maximizes client conversion

• How to promote your services without sounding salesy or pushy

Who This Episode Is For

• Coaches, consultants, and service providers with (or starting) a podcast
• Entrepreneurs ready to turn their voice into their most valuable marketing asset
• Podcasters who want to use their show to build trust and drive traffic to offers
• Anyone who wants to convert listeners into clients consistently

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Key Takeaways

• Your podcast doesn’t need to be huge. It needs to be strategic.
• Every episode should lead your listener toward a next step—whether it’s a freebie, webinar, or call
• Podcasting builds deep trust fast. When structured right, your show becomes your best sales funnel
• Repurposing is essential: one episode can become 10+ pieces of content
• You can use storytelling, client case studies, and solo teaching to position yourself as an expert

• Call-to-actions in your episodes should feel natural, frequent, and aligned with your offer

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Resources Mentioned in This Episode

• Free 7-Day Visibility Audio Challenge (DM “CHALLENGE” on Instagram @michellelthames)
• Learn more about the Elevate & Empower Coaching Community for visibility and podcast strategy support

Let’s Connect & Get Your Freebie!

Stay inspired and get daily visibility tips—follow Michelle everywhere:

• Instagram: @michellelthames
• Threads: @michellelthames
• LinkedIn: Michelle L Thames
• YouTube: Michelle L Thames
• Podcast: Social Media Decoded

Ready to increase your Visibility? Join the FREE 7-Day Visibility Challenge HERE

Get your FREE $200-a-day Story Strategy guide HERE!
Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners!