Instagram has quietly rolled out a change that lets Google index your public posts, opening the door to evergreen search traffic. In this episode Michelle Thames explains what “indexing” means, why it matters for creators and brands, and three quick optimizations you can apply this weekend to start showing up in Google results.
Key Points Covered
- What changed in 2025: Instagram’s new crawlable post wrapper
- How alt text, captions, and on-page engagement now fuel Google ranking
- Difference between hashtag reach and true search indexing
- Three fast wins: keyword-first captions, strategic alt text, and carousel keyword stacking
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Power tip: cross-linking your post in Threads for instant backlink juice
Action Steps
- Front-load keywords in the first 120 characters of future captions.
- Write descriptive alt text for at least ten existing posts.
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Post a fresh carousel with slide-by-slide keyword variants and a clear CTA.
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Check out the new Visible & Booked merch and share how you’re wearing it!
Stay inspired and get daily visibility tips—follow Michelle everywhere:
- Instagram: @michellelthames
- Threads: @michellelthames
- LinkedIn: Michelle L Thames
- YouTube: Michelle L Thames
- Podcast: Social Media Decoded
- Book a Power Hour Strategy Session HERE
- Free 7 Day Authority Shift: Private Audio Experience
- Story Strategy Guide (Free Download): HERE
- Shop the Visible & Booked Merch Collection: HERE
- Follow Michelle on Instagram: @michellelthames
Share This Episode!
Screenshot this episode and tag @michellelthames with your biggest takeaway.
Share your thoughts on Spotify comments or on Threads—Michelle loves featuring listener wins and tips!
Instagram SEO update 2025, Google indexing Instagram posts, how to write alt text on IG, Instagram captions for SEO, Instagram carousel SEO strategy, social media search traffic, evergreen Instagram reach, Michelle Thames podcast, IG algorithm changes 2025, optimize Instagram for Google search
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