This Spring, we're diving into "spring cleaning" for your business. Today, we're tackling your marketing strategy. Over the next few weeks, we'll also be decluttering your website, social media, email marketing, and even your physical workspace – all leading us into Mental Health Month in May. So, let's get started!
In this episode, we will talk about these important topics:
01:07 Not Understanding Your Audience
01:40 No Plan or Strategy
02:02 Inconsistency in Your Messaging, Focus, and Posting
02:50 Not Utilizing Social Media Effectively (or at All)
03:34 Outdated, Non-Mobile Friendly Website
04:15 What is Digital Marketing?
04:27 Four Pillars of Digital Marketing
05:03 What Does an Effective Website Include?
05:17 Clear and Targeted Messaging
05:54 Call to Action (CTA)
06:21 Search Engine Optimization (SEO)
07:30 How to Choose Digital Marketing Channel
09:21 Set a Marketing Budget
10:07 Monitor Your Content
09:21 Set a Marketing Budget
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