Solo podcasting is a phenomenal way to establish trust and loyalty with your audience, amplify your message to your target audience, and establish yourself as a thought leader in your niche. Each episode you create presents a new opportunity to forge a strong connection with those you wish to impact and, as a result, take your brand from unknown to undeniable. That said, solo podcasting can be a bit intimidating, whether you're new to the medium or a seasoned podcaster. This podcast, hosted by Jason Cercone - The Solo Podcast Consultant, features tips, strategies, tactics and commentary on various aspects of solo podcasting and will serve as your go-to resource for improving your skill set and achieving success as a solo podcaster. Each episode is dedicated to bringing you actionable steps from experienced thought leaders that you can implement in your practices immediately. Welcome to the show!
The reasons why people love podcasts is pretty subjective.
For starters, they could get attached to the host and tune in every episode just to hear what he or she has to say.
Perhaps the podcast features valuable guests you don't want to miss.
Maybe it's because every time they listen, they learn something new that can be implemented into their life on a personal or professional level.
If you listened to Episode 012 of Solo Podcasting Simplified, you know my guest, Mickey Anderson, and I spent our entire conversation unpacking strategies for leveraging a solo podcast within your brand.
And by far, one of the most important aspects we focused on was utilizing your website to feature your podcast content.
Or, building a separate website 100% dedicated to your podcast production.
Why is th...
Having a podcast is great. The value it brings to your brand cannot be overlooked or ignored.
The connection you build with current and potential clients is profound and each episode you publish provides further social proof that you're a true thought leader in your niche that people can learn from.
You also have an amazing opportunity to connect with fellow like-minded professionals, thus amplifying your rea...
Consistency is vital to success in podcasting.
The more consistent you are with content creation, actively communicating with listeners, and having compelling, captivating conversations with guests (when and if you feature guests), the more well-rounded podcaster you'll become.
You'll also develop and hone skills that transfer to other aspects of your life, including but not limited to how you communicate with fri...
Social media has woven itself into the fabric of society.
At this point in time, is it even possible to imagine a world without it?
The sheer connectivity networks like Facebook, Twitter, Instagram, TikTok, etc. have brought to our lives cannot be overlooked, overshadowed, or under-appreciated.
I've been part of the social media vortex since the early 2000s since MySpace wasn't just a thing, it was the thing.
Hell, if you go ...
How long should a podcast episode be?
If you've been looking for a question that has a myriad of answers, this is the one.
When you look at the number of podcasts actively producing content today, it's hard to pinpoint a specific timeframe because all of them are so different.
Some podcasts clock in around five minutes.
Others go 2-3 hours.
According to The Social Shepard website, the average podcast length is 20-40 minutes.
Why do so many podcasters fail?
There are a number of factors that can contribute to a podcaster pulling the plug on their show in the very early stages.
Many times, new podcasters enter the fray with unrealistic expectations about podcasting being easy and the whole world showing up to listen just because a new episode was published.
In addition, new podcasters often get fixated on download metrics and b...
The digital landscape you and I exist in today is filled with a plethora of answers and information as far as the eye can see.
What's good about this is the fact that answers are always at our fingertips.
What's bad is it can get incredibly difficult to filter through the minutia of content thrust upon us to find relevant information that resonates and brings game-changing wisdom into our lives.
If you're a coach or consultant, you spend a great deal of time providing assistance, guidance, and motivation to your audience.
And that audience most likely consists of people in your inner circle - the ones who've taken the step towards investing monetarily in your knowledge and expertise - as well as your those who are part of your ecosystem, but haven't yet made any sort of financial investment in your ...
What is a mastermind?
If you've ever read Think and Grow Rich by Napoleon Hill, you're fully aware how much stock the great author and thought leader puts in mastermind groups.
In fact, his belief in these groups is so strong, he feels anyone who strays from the power built within said mastermind is destined to fail.
As the legend states:
“Maintain perfect harmony between yourself and e...
It's inevitable that somewhere along the lines in your podcast journey, you're going to make some mistakes.
None of us are immune to it and no one in this space has built anything with absolute perfection.
And there's nothing wrong with that. Perfection is boring.
Mistakes aren't a bad thing...as long as you learn and grow from them.
But too often in the podcast space, those...
How important is it to speak with confidence?
Confidence is everything!
Think about it...
When's the last time you bought something off someone who didn't have the confidence to fully explain what you were investing in?
When's the last time you were persuaded by a public speaker who had no confidence in their ability to deliver their message?
When's the last time...
Does solo podcast content trump guest-driven content?
It's the great debate.
Which form of content creation is better: solo-based content that keeps the spotlight firmly secured on you and your expertise or guest-driven content where impactful conversations captivate listeners?
Saying one is BETTER than the other without context is pretty difficult because each approach serves a purpose.
Of the millions of podcasts currently in existence on planet earth (both active as well as no longer producing content), the vast majority of them were built with the popular format of hosts welcoming guests onto their show for impactful conversation.
This approach, of course, has its benefits:
The time is nearly upon us.
They say good things come to those who wait and, if you've been looking for the best tips, strategies, and commentary about how to elevate your brand as a solo podcaster, my friend...that statement could not be more true.
Solo Podcasting Simplified officially goes LIVE on Monday, July 10th, 2023 with the world premiere episode for your audible and visual consumption!
Ladies and gentlemen, boys and girls: We. Are. BACK!
That's right, the podcast formerly known as Pod Theory is back with a fresh name and a simplified approach.
This...is Solo Podcasting Simplified! And I'm dedicated to bringing you the very best in tips, strategy, and commentary to help you become the best solo podcaster in the game.
Solo podcasting presents a number of benefits, including rec...
Evolution of Brand is officially live!
This podcast is dedicated to bringing you stories and strategies from successful entrepreneurs and professionals who’ve taken their brand to the next level. Hosted by Jason Cercone, each episode features the perfect blend of unparalleled inspiration combined with proven, actionable tips, ideas, and tactics that you can add to your arsenal today. These professionals have built their br...
We've spent Season 2 of Pod Theory debunking myths and misconceptions in the podcast space that could potentially trip you up. Now, it's time to wrap up the season with a simple questions: What should your #1 point of focus be with your podcast?
More than likely, you're probably thinking it could be a number of different aspects. And while there are several important factors to keep in play, nothing is more ...
86,400 seconds. 1,440 minutes. 24 hours.
These three numbers are something each and every one of us has in common. This is how much time we have any given day to make big things happen.
Yet, despite all of us having the same amount of time to work with each day, some people struggle to accomplish big things. They make excuses for why. They don't want to own up to the fact that they're spending their time...
Season 2 of Pod Theory is dedicated to debunking some of the common myths and misconceptions floating around the podcast ecosystem. And to do this debunking in grand fashion, I am welcoming the show's first-ever Featured Co-Host for the entire season - Travis Brown, podcaster extraordinaire and Founder of PodDecks.
In this season premiere, we tackle a very common misconception heard in podcast circles all the time: th...
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If you can never get enough true crime... Congratulations, you’ve found your people.
NFL.com's "Around the NFL" crew (Gregg Rosenthal, Dan Hanzus and Marc Sessler) break down the latest football news, with a dash of mirth.
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Listen to 'The Bobby Bones Show' by downloading the daily full replay.