Be useful, be practical, and have fun - Pablo Pérez Armenteros EUIPO - SoMe Insights Podcast

In this episode of the #SoMeInsights Podcast, Dante Licona and Matthias Lüfkens talk to Pablo Pérez Armenteros, the Team Leader for Audiovisual, Design & web at @EUIPO, the European Union Intellectual Property Office. Pablo is a social media pioneer. He spent considerable time in the Brussels corridors, where he served as the Head of Social Media for the European Commission for several years. He shared how his work is about making IP content relatable and useful for the public. Pablo is passionate about football, communications and history. Many of his viral tweets showcase the work of the EU. Social Media Insights is the platform for conversations with the professionals behind social media accounts of organizations, governments, and executives. SoMe Insights, the podcast, is co-hosted by Dante Licona, a social media strategist and consultant based in Geneva, and Matthias Lüfkens, founder of DigiTips.