In this episode, Sara joins Jason Harris to talk about leading with empathy in a data-driven world, the power of authentic storytelling, and how vulnerability has become one of the most effective tools in brand building. She also shares lessons from campaigns with Lewis Capaldi and college athletes that prove empathy—and humor—can coexist with rigor and scale.
Key Takeaways:
✅ Empathy and data aren’t opposites—they’re accelerants
✅ Authenticity can’t be automated, but it can be scaled
✅ Vulnerability builds affinity faster than perfection
✅ Destigmatizing mental health starts with honest storytelling
Memorable Moments:
💡 “When you feel better, everyone in your life feels better as well.”
💡 “Vulnerability isn’t a risk—it’s the whole point.”
💡 “Don’t let perfect be the enemy of good. Just get started.”
💡 “If not us, then who? If not now, then when?
”Brought to you by Mekanism.
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