In this episode, I talk about where you might be going wrong with your client testimonials and how to get really good testimonials instead. I take pride in my client testimonials being really good and I believe that didn’t happen by accident. If you jump onto the testimonials page of my website, you’ll be able to and see what I mean.
If you’d like to grab a free copy of the exact questions I ask clients to get really good testimonials, you can nab that here!
Here are the top 3 things I see clients and businesses doing wrong with their testimonials.
- They never bother to request them in the first place! I know, we wear so many hats and this can just fall off your radar. Don’t worry if this is you. You can start from today!
- They get a testimonial, but not a photo to pair with it. Around 50% of my clients do this before they start working with me! Seeing an actual face behind the testimonial builds trust, and relatability and draws the eye to the text.
- They ask clients to write their testimonials with no guidance. Most clients simply don’t know how to write a good testimonial and what will be the most help to us.
What we want to do instead is to paint the picture of the before and after transformation! And we want them to get SPECIFIC, rather than giving us vague details.
You may want to try either creating a fillable PDF form or a Google Form with a set of questions they can answer. You could also try jumping on Zoom with them and hitting record, asking them your questions and then transcribing the call to form your testimonial. Getting on Zoom takes more work on your end, but will likely produce a better result because you can ask follow-up questions. You’ll also learn so much about your clients' experiences that you can learn from!
Once your testimonial is formed, you’ll want to clean it up, fix any spelling/grammar, and choose a “headline” for your testimonial, so we’re not just dumping a wall of text on the page with no styling. Remember: not everyone reads every word of your website, testimonials included. But they will likely read your testimonials headline at the very least, and hopefully, it draws them in enough to read the whole thing.
Also don’t forget to ask clients to review you on Facebook, Google my Business, Yelp, LinkedIn or anything else that is important to your business.
If you’re a product-based business, make sure that you get a great reviews app/plugin/program that will send your customers email reminders to review you. This is well worth the investment if there is a cost involved!
Feel free to DM me @soulstirringbranding on Instagram
or jump onto soulstirringbranding.com for more info.
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