Every offering you have will have some kind of promise. The promise is basically the outcome or the transformation that someone can expect from working with you, buying the thing, doing the course, whatever it is.
These days in the online world, it’s full of these BIG, sexy, sometimes outlandish promises.
Have a 6-figure launch, 5-steps to a $100K coaching business in 90 days, Launch your dream business in just 5 days, write your book in 90-days, 10x your revenue in 1 month, sell out your next event, learn how go viral consistently.
Some of those ones I’m mentioning were literally what was in my Facebook feed today that I noted down.
Of course, big, flashy promises get noticed. I’m in a coaching program right now where they tell us we need to make our offer so damn good, someone would be stupid to say no. And I’m all for delivering an AMAZING offering to your clients.
But I think a lot of people out there are taking that idea and just saying ANYTHING to make their offer sound good, but does it really deliver on it? Or are we over-hyping and over-promising here?
And how do we approach this as heart-centred business owners who probably take more of a long-term sustainable results kind of approach rather than a quick-fix solution approach.
I’ll be diving into my top tips for this in the episode!
Action Item I mention in the episode:
Map out those two questions:
Number 1: What problem does my ideal client care the most about solving?
Number 2: What problem do I care the most about solving?
Are they the same? Are they different? Do your ideal clients care about the same things you care about?
Ultimately, your intuition should be your best guide to find the best way to balance your personal beliefs and values about the work that you do while meeting someone where they are at with their particular level of awareness of the problem.
If you have a question about whether now is the right time for you to work on your branding, I’d welcome you to DM me to chat about it.
Feel free to DM me @soulstirringbranding on Instagram
or jump onto soulstirringbranding.com for more info.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.