71. Intentional Financial Decisions: A Bookkeeper's Guide to Understanding Your Numbers with Samantha Eck

In this episode of Soulpreneur Scaling Stories, I sit down with Samantha Eck, a bookkeeper for creatives who transformed her career from corporate accounting to running her own business. She shares her philosophy that your numbers aren’t scary monsters hiding under your bed—they’re actually telling you a story about your business if you’re brave enough to read it.

Samantha reveals how most service providers avoid looking at their finances out of fear, and how this avoidance can actually prevent business growth and lead to poor decision-making. We explore the relationship between understanding your numbers and making intentional business decisions that align with your goals and vision.

During our conversation, Samantha breaks down essential bookkeeping practices that every service provider needs (even if you hate numbers), discusses the truth about all those “I made 10K this month” posts you see online, and provides practical guidance on how to set up regular money dates to remove shame and build financial confidence.

If you’ve ever found yourself avoiding your bank statements or making business decisions based on emotion rather than facts, this episode will completely shift your perspective on bookkeeping and finances.

Key Points Covered:

✨ Why your revenue number isn’t the most important metric in your business

✨ How to track your finances in a simple way without getting overwhelmed

✨ The difference between revenue and profit that many online business owners don’t talk about

✨ Creating intentional money dates to build a healthier relationship with your finances

✨ Using financial clarity to make strategic decisions about pricing and growth

✨ Why finding your unique approach to bookkeeping can transform your client experience

Connect with Samantha:

Website

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Threads

Youtube: Creative Minds, Smart Money 

Facebook

LinkedIn

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