80. Email Marketing Secrets for Service Providers: From Burnout to Strategic Scaling with Joanne Homestead

In this episode of Soulpreneur Scaling Stories, I chat with Joanne Homestead, an email copywriter and copy coach who helps service providers create compelling email content that builds genuine connection and drives conversions.

Joanne shares her journey from being a teacher for 15 years to discovering her natural talent for storytelling in the online business space. She reveals how she transitioned from virtual assistant work to specialized email copywriting, and eventually to copy coaching—helping others master the art of engaging email communication.

This conversation is packed with practical insights about why email marketing remains essential for service providers, how to overcome common mindset blocks, and Joanne's comprehensive STORIES framework that transforms email strategy from overwhelming to manageable.

Key Points Covered:

✨ Why email marketing remains one of the most effective tools for online service providers

✨ The importance of building an email community you own versus relying solely on social media

✨ Joanne's complete STORIES framework for creating engaging emails:

• Set the vision
• Tell stories
• Own your messaging
• Release mindset blocks
• Identity as a writer
• Ethical copywriting
• Sequences that convert

✨ How to navigate business transitions and trust your intuition when scaling

✨ The power of embracing systems even when they're not your natural strength

✨ Why quality connections in your email list matter more than quantity

Connect with Joanne:

Website

Instagram

LinkedIn

Free Guide: "Three Simple Steps to Irresistibly Entertaining Emails that Sell"

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