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August 4, 2025 39 mins

In this episode of Soulpreneur Scaling Stories, I sit down with Faith Morris, a remote operations partner who works with "organized psychopaths"—visionary entrepreneurs with small teams who are incredibly organized but overwhelmed by the infrastructure needs of their growing businesses. Faith shares her unconventional approach to client experience and why authentic human connection trumps perfect systems every time.

During our conversation, Faith reveals why most service providers are focusing on the wrong things when it comes to client experience. She breaks down the difference between client journey and client experience, shares specific examples of small touches that create client obsession, and explains why being authentically yourself is the most powerful part of your client experience strategy.

If you're a VA, OBM, or service provider who wants to move beyond being "just another contractor" to becoming someone clients genuinely obsess over, this episode offers actionable strategies for creating memorable experiences without breaking the bank.

Key Points Covered:

✨ Why client experience is about more than just systems and automations

✨ The difference between client journey and client experience (and why it matters)

✨ How to create personal touchpoints that can't be automated

✨ Why authenticity and being yourself is your biggest competitive advantage

✨ How to scale and hire your first team member with intention

✨ The importance of speed in client communication and business growth

Connect with Faith:

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🎧 Podcast produced and edited with love by @FerAssists 🩵

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