Sound in Marketing

Sound in Marketing

The Sound In Marketing podcast exists to inform, intrigue, and inspire brands and marketers to create sound on purpose. Strategic sound in marketing has been proven to stimulate sales, increase brand awareness, and create long-term emotional connections between consumers alike. Dreamr Productions can show you how. Let’s make this world of sound more intriguing, more unique, and more on brand. Contact jeanna@dreamrproductions.com for future business inquiries.

Episodes

January 23, 2024 14 mins

Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. 

Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result.

The link to the case study as well as my blog article write-up will be added here once complete.

Thank you to my brilliant v...

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Episode Premiere Tuesday, Jan 23, 2024

Left Coast Airlines wanted a podcast to advertise to both new and existing customers. Dreamr Productions went a step further creating an unending universe of branded sound possibilities. 

Disclaimer: This episode is about a fake company but describes a real sound in marketing example with a grand slam result.

To follow me, you can come find me on Linkedin, Medium, Twitter, and Facebook.

Lastly...

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September 19, 2023 14 mins

Sound in the shopping experience helps create trust between company and customer. It’s about building long term ROI with customers that will return again and again. Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions

Thank you to my guests Matt Houghton: Director of Digital and Integrated Marketing at Interac Corp. and Val Fleur: Head of Strategy and Managing Director of Si...

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Sound strategy is powerfully effective and easy to attain once you understand what it means to your brand specifically. Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions

Thank you to Pixabay and Artlist for that extra SFX flavor. And thank you to Mudflow from Artlist for that stirring example of music I would not play in a mellow coffee shop. I also stuck in one of my own...

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July 25, 2023 14 mins

Sound is everywhere and in everything. It is how we communicate, relate, and feel. It is one fifth of what makes us human. Why wouldn’t we incorporate sound more strategically into our brand marketing? Learn more at Sound In Marketing Learning. Start designing your sound strategy today with Dreamr Productions

Thank you to Pixabay and Artlist for some great SFX fillers. I also created and slipped in a few of my own. Please note, t...

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February 14, 2023 12 mins

There are many steps in the consumer's brand journey but none more important than the last one; purchase. Learn how payment sounds could be retails weakest link.

This episode was a reboot from a previous article I wrote in 2022; POS Sounds Proven to Be a Brands' Weakest Link.

Thank you to Sentient Decision Science for their Pay Sounds study and the inspiration for this episode. Thank you also to Made Music for the sonic logo and fu...

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Sonic branding traditionally has been seen as a “big business thing”. I believe that the small business has just as much right to it as them and I’ll explain to you how in this episode of the Sound In Marketing podcast.

This episode was a reboot from a previous article I wrote in 2022; Sonic Branding for the Small Business.

Thank you to Netflix, Mastercard, Visa, Intel and McDonalds for some great sonic logo examples. Thanks also t...

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January 17, 2023 11 mins

We naturally listen to sound in 3D. Why are we not taking this into consideration within our advertising and content creation?

This episode was a reboot from a previous article I wrote in 2022; How Does 3D Audio Better Communicate and Engage With A Brand Audience.

Special thanks to Tanvi Phadke and the team at Studio Resonate for your hard work in developing better and better 3D audio ad experiences. For more info on creating 3D in...

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January 10, 2023 14 mins

COVID has and is doing a number on us. Emotional connection and understanding is what we’re craving. Now is not the time to sell. Now is the time to relate and learn and grow. How can we do that through sound in marketing?

This episode was a re-boot from an article with the same name that I wrote back in 2021.

Thanks to Pixabay Sound Effects, Old Radio World, and NPR for some great clips. The musical examples listed in order of app...

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What’s the difference between a jingle and a sonic logo anyway? Is one better than the other? We’ll dig into that in this episode of the Sound In Marketing Podcast.

This episode was a re-boot from an article I wrote back in 2019.

Thank you to Audio Hero for all those fun filler sound effects. To Meow Mix, Kit Kat, Volkswagen, Tostitos, and Pringles for some excellent examples and to Lucas/McFaul agency, Michael Levine, Trio, Made M...

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What does a black t-shirt sound like? Or should it sound like anything at all? This episode brought up so many interesting questions with no right or wrong answers. 

This episode was a re-boot from an article with the same name that I wrote back in 2020.

Thanks to Charles Balderston and Jerremy Laesser for their great conversation and thought provoking insights. Thank you also to Free Clip sounds for the sprinkling of flavor here a...

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December 13, 2022 8 mins

What if we could better monitor our emotional intake by better analyzing what "sad music" really sounds like to an individual? What if music could help save us from depression? 

This episode was a re-boot from an article with the same name that I wrote back in 2021.

Thanks to Artlist’s library of killer musicians for Beach Day by Max Hixon (my summertime example) and Catnip Addict by Bunker Buster (my lowkey summertime example). I ...

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September 27, 2022 21 mins

We dig deep into cross cultural exploitation and global pride. Music is a uniter in bad times as well as good. Join us as we explore some extremely powerful examples from America to the Ukraine. Thank you again to my guest Sgt. Major Denver Dill from Westpoint Academy.

To listen/watch the examples listed in this episode, here are some links:

Andriy Khlyvnyuk, lead singer of the Ukrainian band Boombox ended his World Tour early to f...

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September 20, 2022 14 mins

What happens when you mix sound and national identity? I learned some fascinating info when I spoke with Sgt. Major Denver Dill from Westpoint Academy about music and military.

For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com

For more on the latest in sound marketing these days, go to www.soundinmarketing.com where you can take courses and read arti...

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September 6, 2022 20 mins

Cheez It gets a sonic makeover in this fun project with Pandora. Steve Keller tells me all about their partnership with Kellogg on this very unique study of changing the molecularly structure of microorganisms. 

Here’s some great reference links in regards to our Aged By Audio conversation:

https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio

https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works

https...

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Ever wondered what happens when you play hip hop to cheese for 6 and a half months? Join the conversation with me and Steve Keller of Pandora as we discuss his latest project with Cheez It.

Here’s some great reference links in regards to our Aged By Audio conversation:

https://spoonuniversity.com/lifestyle/cheez-it-pandora-aged-by-audio

https://www.sxmmedia.com/insights/why-emotionally-driven-audio-works

https://shop.cheezit.com/

h...

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Brand Voice is no longer just about the copy. It can be a sound. It can be music. In Home Depot’s case, it’s the Orange Theme. Listen into my conversation with Lisa Destafano VP of Brand Marketing and Creative as we discuss “the sound of doing”.

For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com

For more on the latest in sound marketing these days, go...

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Did you know The Home Depot has a song? And they’ve been using that song since 2013? Come learn more as I speak with Lisa Destefano VP of Brand Marketing and Creative about how Home Depot uses all the senses to connect with their customers.

For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com

For more on the latest in sound marketing these days, go to w...

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August 9, 2022 20 mins

Tom Amico and Eric David only had “ears” for Gilbert Gottfried when they were choosing a spokes voice for the iconic Aflac duck. Take a listen to this fun episode with great commercial examples sprinkled throughout. For more on Tom and Eric’s work, check out TomAndEric911.com.  For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproductions.com.  For more on the late...

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August 2, 2022 16 mins

Humor is pretty popular with insurance commercials these days. But back in 2000, there was only the duck. This week, I spoke with Tom Amico and Eric David, the creators of the Aflac duck. Check back next week for the conclusion to our interview. For more on Tom and Eric’s work, check out TomAndEric911.com.  For more on creating branded sound or for a sound strategist to help you navigate the sound space, go to www.dreamrproducti...

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