Sound in Marketing

Sound in Marketing

There is a whole world of opportunity in marketing that has not yet been fully realized; sound. I break it down and show how sound design and a sonic identity is accessible for companies and brands that are both big and small.

Episodes

December 14, 2021 12 min

We made it to episode 100!! I wanted to write this one in the form of a “What I did on my summer vacation” paper so here goes. WHAT I HAVE LEARNED SO FAR. I go over the path that the Sound In Marketing podcast has taken through sensory marketing, brand equity, immersive customer experiences, ethical and fair use in audio, diversity and lack thereof, and social audio. We end with predictions and hopes for 2022 and beyond.

Thank you...

Share
Mark as Played

What Is Audio Content for Conversational AI (Part Two) with Ron Jaworski of Trinity Audio

We talked about keeping the engagement going within audio content, customizing ad spends to appropriate content, innovation, and where we were just 15 years ago.

To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that ...

Share
Mark as Played

What Is Audio Content for Conversational AI (Part One) with Ron Jaworski of Trinity Audio.

We talked about the innovation of this new audio era, using cross modal strategy to retain information best, podcast advertising, other new outlets of advertising within an audio experience. We are looking for content with no extra time available. As Ron puts it, “Audio stands for new time in the day.”

As referenced in the episode, here’s t...

Share
Mark as Played

What Is A Dynamic Ad (Part Two) with Sam Crowther of A Million Ads. We discussed relevancy and connection in ads, synthetic voice, and the creativity within dynamic ads happening in real time.

For more on sound in marketing, check out SoundInMarketing.com. This is where I archive all the articles that I reference, media that I’m a part of, courses on sound’s power and influence in marketing and pretty much everything else that has...

Share
Mark as Played

What Is A Dynamic Ad (Part One) with Sam Crowther of A Million Ads. We discussed the actual definition, utility, and the three drivers for human attention (personal relevance, contextual relevance and threat). 

For more on sound in marketing, check out SoundInMarketing.com. This is where I archive all the articles that I reference, media that I’m a part of, courses on sound’s power and influence in marketing and pretty much everyt...

Share
Mark as Played

What Is Sensory Perception (Part Two) with Alejandro Salgado of Atrianna, a tech company for market insights generation and predictions. We talked about telling a story through the product packaging, the 4 moments of experience, how design and future practicality go hand in hand, breaking down what imagery actually is, and universal subjectivity.

For more on sound in marketing, check out SoundInMarketing.com. This is where I archi...

Share
Mark as Played

What Is Sensory Perception (Part One) with Alejandro Salgado of Atrianna, a tech company for market insights generation and predictions. We talked about the definition of sensory perception, reality being a holistic feeling, our human simplification through categorization, and how you can actually retrain the senses to perceive correctly after an injury. 

For more on sound in marketing, check out SoundInMarketing.com. This is wher...

Share
Mark as Played

What Is Synthetic Voice (Part Two) with Rupal Patel of VocalID. We talked about how the human element in machine learning is absolutely necessary, hesitant adopters, the broader voice ability, and the accessibility to brands of all sizes. 

To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help na...

Share
Mark as Played

What Is Synthetic Voice (Part One) with Rupal Patel of VocalID. We talked about how synthetic voice can help those with disabilities and giving a voice identity, utility vs. humanity, and ​​concatenate speech synthesis vs. machine learning models. 

To learn more about Rupal and her company, go to https://vocalid.ai/ or follow them on Linkedin and Twitter

To learn more about sound in marketing, check out some cool resources, tak...

Share
Mark as Played

What Is Sonic Branding (Part Two) with Daniel Jackson of Sonicbrand. We talked about the importance of intentionality in your sound strategy, perception of quality based on industry, music’s purpose being to provide emotional context, how sonic branding is incredibly subjective, and the trick is in the execution.  

To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool com...

Share
Mark as Played

What Is Sonic Branding (Part One) with Daniel Jackson of Sonicbrand. We talked about the power of sonic branding being in its ability to be distinct, memorable, flexible and honest elements of brand identity and experience. However, this doesn’t happen without a sound strategy and proper management of the assets created.

To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a co...

Share
Mark as Played

What Is IVR and Sensory Marketing Part Two with Simon Faure Field of Equal Strategy. We talked about customer service and tapping into a sensorial perspective to create a real connection.

For more information on Simon and his company, go to Linkedin, Equal Strategy’s website or you can email him at simon.faure-field@equalstrategy.com.

To learn more about sound in marketing, check out some cool resources, take some awesome cou...

Share
Mark as Played

What Is IVR and Sensory Marketing Part One with Simon Faure Field of Equal Strategy. We talked about making sure brands have an engagement perspective within new and existing company systems alongside the functionality perspective.

For more information on Simon and his company, go to Linkedin, Equal Strategy’s website or you can email him at simon.faure-field@equalstrategy.com.

To learn more about sound in marketing, check ou...

Share
Mark as Played
September 14, 2021 17 min

What Is Voice Gaming (Part Two) with Nick Sawka of Voice Spark Live. We talked about how to incorporate voice gaming into existing IP’s, how your customers already interact with VoiceFirst, and invest internally on developing a strategy.

To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navi...

Share
Mark as Played

What Is Voice Gaming (Part One) with Nick Sawka of Voice Spark Live. We talked about voice gaming and what it is, creating a comfortable environment for the players, accessibility, creativity, and using time “effectively”. 

To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the sou...

Share
Mark as Played

What Is Connected Voice Mobility (Part Two) with Adam Emfield of Cerence. We talked about new tech coming, privacy issues being addressed, multi modality, and building trust within electric and self driving vehicles.

To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape...

Share
Mark as Played

What Is Connected Voice Mobility (Part One) with Adam Emfield of Cerence. We talked about holistic and seamless experiences, consistency, and the risks of outsourcing your brand voice.

To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more specific as...

Share
Mark as Played

What Is Branded Podcasting (Part Two) with Jenn Dudley of Dante32. We talked about building a brand asset through podcasts, focusing on the brand story, and amplifying future marketing strategy.

To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join a cool community, go to www.soundinmarketing.com.  If you’re a brand that needs help navigating the soundscape, want to get a more s...

Share
Mark as Played

What Is Branded Podcasting (Part One) with Jenn Dudley of Dante32. We talked about how podcast ads and branded podcasts are “the ads you “actually” want to listen to.” We talked about the difference between a dedicated podcast and advertising on one, the difference between entertaining and selling, and how a podcast is a long term brand equity investment.

To learn more about sound in marketing, check out some cool resources, take ...

Share
Mark as Played

What Is Measuring the Value of Sound (Part Two) with Damian Scragg of Veritonic. We talked about customized sound is a long game, brands shift to sound investments, and the importance of analyzing your market now rather than later. 

To check out my interview with Scott Simonelli, CEO of Veritonic, check out Episode 15 and 16

To learn more about sound in marketing, check out some cool resources, take some awesome courses, and join...

Share
Mark as Played

Popular Podcasts

    BOB SAGET’S HERE FOR YOU is a podcast that is like no other— For one, this podcast has guests who are friends of Bob’s, or just really interesting people who many of you know and love. Secondly, this podcast is unique because it goes inside Bob Saget’s mind, and then quickly filters out through his mouth. Bob has a way of calming people he has conversations with as well as being entertaining and often informative. Bob talks with his guests with genuine empathy and humor, while reaching his unusually diverse audience that he talks to as a friend, Bob is the dad with great advice, the irreverent funny guy who’s always there when you need a laugh, and the free-associative Bob who goes off on crazy tangents then returns to the subject at hand, as serious or as comedic as it may be, to wrap up each episode in a way only Bob can do. Because he really does believe, “He’s here for you."

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations.

    Crime Junkie

    If you can never get enough true crime... Congratulations, you’ve found your people.

    Stuff You Should Know

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks then look no further. Josh and Chuck have you covered.

    The Daily

    This is what the news should sound like. The biggest stories of our time, told by the best journalists in the world. Hosted by Michael Barbaro. Twenty minutes a day, five days a week, ready by 6 a.m.

Advertise With Us

For You

    Music, radio and podcasts, all free. Listen online or download the iHeart App.

    Connect

    © 2022 iHeartMedia, Inc.

    • Help
    • Privacy Policy
    • Terms of Use
    • AdChoicesAd Choices