I’m going review one of the main sources of paid traffic sometimes referred to a PPC or pay per click – Google AdWords (now called Google Ads). You’ll also learn: 3 critical things you need to do before getting started, what to include on an AdWords landing Page, structure and targeting options and developing a keyword strategy that gets results
Dave Carleton
https://SpaPoolMarketingSuccess.com
Notes and Links
Match Types
https://support.google.com/google-ads/answer/7478529?hl=en
Keywords versus search terms
https://support.google.com/google-ads/answer/2472708?hl=en
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