There is only one main purpose for your website and that is to convert website visitors into leads. The only way to verifiably do this is to capture their contact information. As mentioned in podcast 2, website “surfers” behave rather impulsively on the Internet, so much so that many times they easily forget where they were even a few website pages/clicks ago.
That’s why it is so critical to convert as many first-time visitors as possible…and quickly! And the best way to convert a visitor to a lead is by offering some useful information or something of value that will help a prospective buyer make an informed buying decision.
Best practices for creating winning CTAs that get the click.
Dave Carleton
https://SpaPoolMarketingSuccess.com
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