June 24, 2025 • 32 mins
Listen to part 1 here!
In part two of this inspiring conversation with systems and strategy expert Shanae Walker, we discuss how to rebuild from burnout, set boundaries with grace, and design processes that protect your peace and fuel your growth. From prayer and purpose to productivity and people, this episode is a masterclass in leading with alignment, building with intention, and showing up authentically in business and life. Whether you’re restructuring your operations or just trying to remember who you are beneath the busy, this episode is a permission slip to slow down, reset, and realign.
Three Key Topics Discussed:
- Rebuilding After Burnout: Shanae shares how she used her 4P framework,Prayer, Purpose, Productivity, and People, to come back from burnout stronger and more aligned than ever.
- Systems & Boundaries for Sustainable Growth: Discover how systems support your sanity, why boundaries are essential for leadership, and how to create protected time that empowers your vision.
- Confidence Through Clarity & Connection: From testimonials to storytelling, Shanae explains how consistency builds confidence, and how authentic relationships fuel both marketing and mission.
Follow ShaNae:
ShaNae Walker | Instagram
ShaNae Walker | Facebook
The Silent Partner | Website
P.S. Take the first step (will only take you 3 minutes) to awaken your brand magic with our personalized Brand Clarity Quiz
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Hello.
(00:00):
Before we dive into part two ofthis episode, I gotta ask, did
you catch part one?
If not, hit pause real quick.
You'll wanna start from thebeginning to get the full
effect.
The link to part one is rightdown in the description below.
Go ahead, catch up, and we'll beright here waiting for you.
Ready to dive into part two whenyou're all set.
It's worth it, I promise.
Beverly (00:18):
On your application you mentioned.
That you took on missile endclients and you burned out.
And we talked a little aboutthat, those moments of whatever.
So how did you restructureyourself, talk about you.
'cause I was really good athelping everybody else, but I
never took my own advice.
ShaNae (00:37):
Starts with another p prayer.
Because I needed the prayer, butalso going through the four
piece framework.
Really understanding, again whyam I doing this?
What am I doing?
How does it help serve?
And then saying to myself, whatthings do I need to adjust?
How have I fallen off of reallymoving forward the way I want
to?
(00:57):
Going through that perception.
Why have I gotten off track?
Does my audience understand?
Do I know what I'm talkingabout?
Do I know what I need in orderto move forward?
Am I putting myself inself-doubt?
And then thinking about myprocesses and productivity of
how am I using my time, talent,and tech properly?
You have to really focus in onwhat tools do we have in place
(01:20):
that we can implementimmediately?
What things I do over and overagain?
What tasks can I create a systemfor?
What can I delegate?
And delegation was so hard forme at first, and I know that a
lot of us get that way becauseit's oh, but I know how to do it
the best way and I know what todo.
And if I just do it, it'll befaster than me teaching other
(01:41):
people.
But it's not true.
It's not.
And that's why we create thosesystems, because that helps us
map out those things.
And then finally, just havingthe right circle around me was
huge.
It was important for me toreally bring in the people who
knew more than I did that couldreally speak to me.
I have a leadership coach of myown who really helps pour into
(02:02):
me.
I teach a bible study as well,so it's me leaning in on the
women who I teach and themleaning back to me and saying,
yeah, we need you.
And then my family's huge.
I have a future husband, so he'sbeen amazing and really just
pouring into me in those ways.
So really taking myself throughthose four P's.
And understanding how that allmade sense not only for me, but
(02:26):
other people.
I think sometimes we get socaught up in that we're building
a business and that.
If we fail or if we get burntout, we just gotta keep going.
And that's just not true.
As you were talking aboutearlier you can't fill from an
empty cup.
There's nothing that you cangive to other people if you
don't have what you need.
So just putting thosemindfulness practices in place.
(02:49):
I have a principle called Softhustle Principle.
As a woman I think is importantto really bring in our
femininity and femininity inleadership.
There's grace over the grind andjust moving in a place of rest
and moving in a place ofsoftness and leading our team
with that.
We do have so many things,incorporating time for ourself,
(03:13):
it's not lazy to rest.
It's not lazy to refocus.
It's what's important becausethat's how we can continue to
grow.
So I think bringing that in is ahuge piece too, of
understanding.
Sometimes I go on nature walksbecause I need my mind to really
focus in.
And so just really putting thoseprinciples in for myself.
(03:33):
Were a great grace for me tonavigate away from the burnout.
It was a great way for me tonavigate away from thinking I
had to do it all on my own.
And then understanding thatthese are great processes, I
need to now push them out toother people.
It was probably a couple weeksago where I was just like, you
know what?
This is a lot and I'm having atime and I first got in prayer
(03:58):
'cause that's gonna always be mygo-to for myself.
And something I really talked tomy clients about.
But then also just remappingthose piece because it's not one
thing you do one time, it'ssomething you continuously go
back and say, let's review this.
Let me understand this.
Let me make sure I'm doing thethings I need to correctly in
order to do that.
(04:19):
And then taking time foryourself.
Making sure you're incorporatingyou first, because that's
important.
Beverly (04:24):
Your business is organic.
Humans are organic.
You can't imagine that you'regonna stay the same and your
business is gonna be the samefor the next 20 years.
That just doesn't happen.
You evolve, so your businessevolves.
As you evolve as a human, as youget wiser, as you get more
sophisticated your purpose andeverything can evolve too.
I have a thing that says I amthe permission.
(04:45):
Another p I am the permissionbecause it's okay to change.
It's okay to evolve.
It was okay for it to feel goodyesterday, but maybe not
tomorrow.
It's okay when that felt right,but now this feels better.
It's okay to lean into some ofthat and evolve.
And I think you're right.
Like some of those moments thatare the most frustrating or the
(05:06):
most burned out, some of thosemoments have been for me when
I've lost a client or somethingfor some reason.
Those are reality checks.
Those are moments of grace thatyou can give yourself.
I love that moments of grace youcan give yourself where you can
get back into alignment of whatwas supposed to happen.
I think that's like the bestthing.
Don't think of it as a failure.
Don't think of it as anopportunity for you to get back
(05:29):
in alignment.
ShaNae (05:30):
Absolutely.
Beverly (05:31):
What is one of the biggest lessons you've learned
about boundaries as a businessowner?
ShaNae (05:35):
Boundaries was a difficult one because again, we
always want to help otherpeople.
One of the biggest lessons Ilearned was I was working with
someone who, we're on differenttime zones.
It just happens because we'reworking in different places and
I was constantly getting likerandom text messages, emails,
(05:56):
things like that all types ofthe night.
And she wasn't trying to disruptmy sleep or anything like that.
And I absolutely understand'cause I do have those times at
3:00 AM where I wake up and Ihave an idea.
Beverly (06:08):
Yeah.
ShaNae (06:08):
So we just had to talk through understanding, like you
can send me an email, but a textmessage is gonna distract me.
A ping is gonna distract me.
So the best way to understandthat I need to protect my time
is a different way for us tocommunicate.
Beverly (06:26):
Yeah.
ShaNae (06:26):
But the lesson wasn't just in the type of
communication.
The lesson was that I need tohave protected time in order to
make sure that I'm able to showup for everyone around me.
So that was the biggest lesson Ihad to learn, is that I had to
create space for myself, becausea lot of times we won't, I had
(06:47):
to create that space for myselfin order for me to have the
things I need in order toexecute the way I'm supposed to.
so having that protected time isessential in making sure that
I'm waking up and that I'm readyto go and that I am refreshed
and in a space of.
Navigating not only for myself,but for my clients and people I
(07:08):
wanna serve.
Yeah.
So it's really about protectingyour time.
Beverly (07:12):
And I think once you create the boundary and you hold
to it, there's somethingempowering in that too, to make
the next boundary hold.
It's a validation of it's okayfor me to feel this way and to
have this boundary.
When I lost a couple of clientsand I was deeply upset and
personally felt very sad aboutthe loss.
(07:32):
They've been with me for years.
And the separation didn't happenin what I would've thought
professional way based on ourrelationship.
But what I realized is thatrealignment and that boundary
for myself was they probablywere never the right client in
the first place.
ShaNae (07:47):
That's good.
Beverly (07:48):
I should be more specific about who I serve
because I can never drag peopleacross the finish line.
No matter how much I care nomatter how much I wanna help
them, they also have to helpthemselves.
I probably either should neverhave taken a on or I should have
fired them as a client a longtime ago.
But those moments, thoseboundary shifting moments where
(08:10):
it feels a little uneasy anduncomfortable are really
powerful because I think thenext time I could see that
client coming from a mile awayand I was like, absolutely.
Tap out.
I am not going down that road.
I have been down that road.
I'm good.
So I feel boundary moments areso critical for our confidence.
And they empower us in such adifferent level, even though
(08:30):
they might be difficult in themoment, a difficult
conversation.
From that comes a lot of wisdomand power.
So speaking of that, ourseason's big question.
It's all about confidence.
So was there a moment wheneverything finally clicked, and
you stopped second guessingyourself?
What helped you own yourconfidence in your business?
ShaNae (08:49):
That's good.
It was a season, it wasn't amoment because I think we have,
times where we're like, oh yeah,okay.
But it was definitely a season,and that season was when I was
intentional about reallycollecting more client feedback
and client testimonials andthings like that.
And I was hearing from peopleabout all the things that I had
done.
(09:09):
And, sometimes when you're notconstantly reviewing those
things, you forget becauseyou're just like your head down.
You're wanting to serve, you'rewanting to help people.
And so it was a moment when Iwas hearing from people saying,
oh my gosh, thank you so much.
You really helped me get morebalance.
You've helped me to be able togrow this business.
You've helped me to whatever itwas.
(09:30):
And just hearing that was like,oh.
I truly am moving in alignmentand I am confident in what I do.
And it just started to build meup.
So I have an Emerge conferenceevery fall and I ended up having
a conference it started lastfall.
And when I saw how many peoplenot only responded to the
(09:54):
conference, but even thespeakers that I had come in,
they were like, this is amazing.
This is something that is reallyhelpful.
Let me know if you're doing itnext year.
I can really see how this couldgrow to this, level and those
constant reminders from peoplesaying.
You are doing a good job, butalso you've helped me to
accomplish this thing.
(10:15):
It is a trigger that says, youknow what?
This is what I'm supposed to do.
I'm gonna really focus and getit done.
And one of the things I alwayssay is, once you have clarity,
it creates consistency, whichcreates confidence.
And so once you have the clarityaround what you're doing, you're
gonna consistently pour intoyourself and you're gonna see
those results happen and that'sgonna initiate you to be more
(10:38):
confident.
And that's what I was doing.
I was very clear in my message.
I was consistent with my clientsand they were telling me, thank
you so much for what you helpedme with.
Thank you so much for yourcompany, you don't know that
you've affected more than justmy business.
You've helped me just in mylife.
And I think that really spurredsomething with inside of me that
said yes.
(10:58):
I am fully in where I need tobe.
Beverly (11:01):
The exercise of gathering your testimonials.
We have them, our clients dothis too, because that, social
proof on a website's superpowerful.
And so many of my clients areafraid to ask for testimonials.
I was just talking yesterday,ShaNae, with one of my team
members, and I was saying thatwe've had some lovely
testimonials recently, and itjust reaffirms for me that we're
(11:26):
in our purpose when we talk to'em about the transformation
they've had, they've experiencedand what life was like before
us.
And what's life like after us?
But the idea though is, even ifthey're negative or you get
negative feedback, you can learnand grow from that and get
better.
Absolutely.
And the testimonial process ispretty powerful.
I have very similar, it'sclarity.
(11:47):
Consistency and momentum buildsconfidence I don't think you can
just get confidence.
You have to build yourconfidence.
By being consistent and havingthat momentum that builds
confidence.
And you don't just get clarity.
You have to seek it.
You have to create it.
That's something that you haveto do for yourself.
It's not something that's justgiven to you.
(12:08):
It's not like you're asoothsayer where the vision just
comes of clarity in your magicball.
It doesn't happen.
You have to create the scenariointentionally.
So let's talk about marketing alittle bit.
From what I can see, your brandwas built on a lot of
storytelling from social to yourGrace Over grind kind of
newsletter, which I think is socool.
Yes.
Why do you think that resonatesso deeply with your audience?
(12:30):
I love storytelling, but talkabout how that really helps
connect for you.
ShaNae (12:34):
I'm a people person and I have so much background in
sales and just really connectingwith people.
And one of the things that Iheard in my journey is that I'm
very authentic and people reallyfeel like I'm very genuine.
And I think that it's importantto talk to people and give
people what they need.
(12:55):
Storytelling is one of thosethings that give you, that it's
like a parable.
You learn the lesson.
But you don't really realize oh,that's the lesson that I was
looking for.
You're hearing what's happening,and it helps you to mind map to
what you're working on.
And conversations and buildingthat authenticity between two
people is a huge part of who Iam naturally.
(13:17):
When I'm talking to someone, Iwanna build that connection in
that way.
So storytelling justautomatically falls into that
conversation about what'shappening and the things that
I'm learning.
It builds that parable typescenario where you're still
getting things from it.
But you don't really realize inthe story because it's something
that you're now authentically,connected to, and it's something
(13:37):
that you can carry along withyou.
So I think that's a huge portionof why storytelling is a big
part of what I do because itreally does bring in a natural
connection between people andmyself.
It gives me a chance to be veryopen and transparent and
sometimes very vulnerable aboutwhat I'm going through.
And people really resonate withthat.
(13:58):
Because I'm gonna tell the hardtruths and I think it's just
easier to tell when I'mexplaining it in the story.
Beverly (14:04):
What advice would you give to someone who wants to
build a business but isn't surehow to show up authentically
online?
ShaNae (14:11):
First thing I would tell them is, stop looking at what
everybody else does.
Because you're uniquely you andwhat you have inside of you is
gonna resonate with the peoplethat you're meant to serve.
Beverly (14:21):
I would give you a high five if you were in front of me.
ShaNae (14:23):
So that would be my first piece of advice for
someone who is trying to figureout that next step.
The next thing I would say is goback to what sparks in you.
We just talked about, I'm verymuch a connection person.
I'm very much into storytellingand that's something that I feel
like is a part of who I am.
(14:44):
So go back to what's somethingthat's authentically you.
And use that as your soundingboard, as your springboard to
get started.
That's what I would say.
Show up in a space that's you,that feels authentically you.
Beverly (14:55):
Love it.
What's the hardest thing aboutmarketing for you?
ShaNae (14:58):
The hardest thing about marketing is honestly, not being
able to connect all the time theway I want to connect.
And that's in the space of colddms and random sales calls are
all things I've done in thepast.
And those are sometimesnecessary, let's be clear.
But the hardest thing for me is,A lot of my business is online,
(15:19):
so just not being able to sitdown and have a cup of coffee
and talk.
Yeah.
So I have to build those fromwho I am and build those from
where I am now and build thosefrom being authentically me and
building relationships.
So it's not just aboutconnecting with person one time,
it's really about getting toknow who they are what has them
excited, what keeps them movingforward.
(15:41):
And then just building a realrelationship, not just another
client or another sales pitch.
It's about really building thatrelationship.
And sometimes the hardest thingis not being able to have those
times where I'm able to like,i'm dealing with women, let's go
talk, let's do a coffee, let'stalk about our kids and our
families and all the things.
(16:01):
Since my clients are not local,whenever I'm in their city or
they're in this city we dotypically have coffee, we do
have lunch.
We do have ways that we connectbecause it is about really
building those relationships
Beverly (16:13):
the podcast, it's exactly that.
It's my opportunity to talk tosomebody, really get to know
them at a different level than Iwould through like a LinkedIn
connection.
It's a way absolutely for me tobuild rapport, build trust get
to know them.
We don't talk about our kidsnecessarily, although like we
have kids, but we don'tnecessarily talk about those
things.
But I can learn so much aboutsomeone just from this
(16:35):
conversation, and I do ask somethings and people do get pretty
vulnerable.
So I feel like it's a safe spaceand people feel like that.
So that connections a little bitstronger going forward.
I agree with you on that.
That connection part is soimportant to me.
And, doing podcasting, it'sprobably one of the most
intimate forms of marketingbecause literally whispering in
someone's ear.
(16:55):
And they might be in thebathroom, they might be in the
shower, they might be in thecar, they might be in the gym,
whatever they're at.
But you're like with them.
So it's interesting form ofmarketing.
It's so fascinating from mybackground perspective, but I
love it so much and it's myOprah moment.
It's like you said.
What are the things that makeyou happy right from when you
were a kid?
And I was gonna be like anOprah, and so here's my mini
(17:17):
Oprah moment.
It's the best because I don'thave to get in front of an
audience and I don't have lookexactly perfect.
But the idea though is theconnecting.
I loved how she connected.
How she helped people.
I love that she learned a lot inthe process and I feel like I
learned so much from my guests.
So what big marketing mistakehave you made and how did it
help you grow?
ShaNae (17:38):
Oh I was trying to be everyone else but myself.
I was focused in on, oh, thisperson does exactly this.
I'm going to mirror what theydo.
I'm going to send out the dmsthe way they do, and that just
flopped.
And it felt flat so quicklybecause it did not feel like me.
(17:58):
I can't do what they do becausethat's not who I am.
And I don't even wanna do whatthey do, honestly.
Let's be clear.
I want them to do what they do.
I want me to do how I want todo.
It took me going back to who Iam remembering and saying, okay,
ma'am, we can't be, everyoneelse.
we have to really focus in onwho we are.
Because it just doesn't feelgood to do other people to be
(18:20):
someone else.
It was a big flop.
Yeah.
Beverly (18:23):
Real quick, you realize it's not working.
And I think everybody's tried itand it doesn't work.
We're gonna shake things up alittle bit.
So you know that I have a magichat, right?
I do.
But before we dive in to ourlisteners, if you're enjoying
this conversation, please hitthat follow button so you never
miss an episode.
It really means a lot to us.
When you subscribe or you giveus a review, it's so important
to continue to make the magicwe're making on this show.
(18:46):
So this is my magic hat.
Yay, sparkly.
ShaNae (18:49):
Love the purple.
Beverly (18:49):
It has all kinds of questions in there so you can
see.
It's a more of a lightninground, which means a little bit
more quick of answers.
Do you have an unconventionaltool or app that has become your
secret weapon for systems andprocesses?
ShaNae (19:03):
Ooh, unconventional.
Probably not, but the one that Ilove the most is Clickup.
It houses everything for me.
That is one of the things that Ilove.
We use it for everything.
Beverly (19:15):
So share a fun fact about your business that even
your most dedicated clientsmight not know.
ShaNae (19:24):
So most of the things that we build, most of our
offers have a prophetic namingto'em.
We don't just name things.
We actually are very intentionalabout how they resonate with our
clients, and we're in prayerabout them, and we make sure
that they are in alignment withwhat we're doing.
One of my Business accelerator'sBloom and it's really focused on
growing and developing andflourishing, and that's why we
(19:48):
call it Bloom.
Beverly (19:48):
Nice.
I love it.
So what's been the hardest partabout being an entrepreneur?
ShaNae (19:53):
Staying focused in on one thing because we are people
of many talents and being ableto really focus and dive into
that one thing, and I see allthese other things happening
around me and I want to changethis, move this, figure this out
start this business.
So it's really focusing on theone thing and mastering that
thing first and then moving tothe next thing.
Beverly (20:15):
What's a common misconception about your
industry that you'd love todebunk?
ShaNae (20:19):
I would consider myself in the leadership operations.
I think the one thing thatpeople feel like is that you
don't need systems.
And that is insane.
Especially if you're wanting toscale.
People think systems are toohard to build because as a
solopreneur, they have all theseother things that they're trying
to do and that a system willslow them down or it will keep
(20:40):
them from getting, things done.
But realistically, the system iswhat's gonna help you scale.
It's gonna help you get there.
It's gonna take you to that nextlevel.
If you're feeling stagnant orbehind, you probably need a
system to delegate.
And automation, it's huge rightnow.
Beverly (20:53):
Agreed.
What is one thing peopleovercomplicate about systems and
processes or operations?
That's actually really simple.
ShaNae (21:02):
I think people think that they have to have this
grand SOP and this grand systemlike Stack and Tech Stack and
things like that.
Realistically, the first thingyou need to do is just write
down the task that you do.
Yep.
That's it.
And once you write down the taskthat you do, you created a
framework for your SOP.
(21:23):
I think that peopleovercomplicate it and make it
harder than it is, but reallyjust start with writing down
your tasks that you do and howyou do it.
Beverly (21:30):
We use a program called Loom here at Wickedly Branded.
I love Loom.
I loom everything and the AI inthe Loom creates a transcript.
And then I take that transcriptand I throw it into chat GPT and
say, create an SOP.
So literally all I have to do isas I do my tasks, record them
and then say that out loud,whatever I need to do.
So I'm not really creating anextra step per se.
(21:52):
When I have a new process.
ShaNae (21:53):
I was using Loom before, but I'll just recommend Komodo
is amazing.
Okay.
It's free.
There's not really a cap and itdoes similar things.
Beverly (22:01):
Ooh, Komodo.
That's your hot tip.
I love it.
Free is always the right price.
So if your brand had a themesong, what would it be and why?
ShaNae (22:10):
There's a song by Tasha Cobb, and it's talking about the
fourth man in the fire.
And referring to God as thefourth man in the fire.
I can't remember the name of thesong, but I listen to it all the
time, which is crazy.
But that would probably be thetheme song.
And that's because he's alwaysthere, he's always helping, he's
always guiding this business.
Beverly (22:30):
What are the three most important ingredients ShaNae,
for your recipe for success?
ShaNae (22:35):
My core values is bold faith, purposeful action, and
graceful stewardship.
Beverly (22:40):
She knew'em right away.
So many of you all have six, 10core values.
Stop it.
Three core values.
You should be able to rip'em offanytime you need to.
There shouldn't even be nothinking.
You passed the test, ShaNae.
I love it.
Three core values super easy.
That's the way you do it rightthere.
Now I have my magic wand and mymagic wand it's gonna take us
back in time and take us forwardin time.
(23:02):
So the first thing we're gonnado is we're gonna go visit young
ShaNae who's just graduatingfrom high school, has all kinds
of big dreams and plans.
What advice would we tell thatyoung ShaNae, that you didn't
know then that you wish she'dknown?
ShaNae (23:17):
I would probably tell myself to really discover who I
am.
Before I worry about whateverybody else thinks because
that's going to really creep inand it's going to delay me from
getting to where I need to be.
I would probably tell myself totake time to develop that and
figure that out withoutdistraction, without comparison.
(23:40):
And then really do deep divesinto any kind of assessments or
prayer conversation of justfinding out.
'cause you don't know who youare at 18.
You think you know everything,but you think you know
everything today, you knownothing You know a little bit,
but you know what they taughtyou in the school, I would say
take some time to yourself toreally figure out who you are
(24:00):
before the world tells you whoyou are.
Beverly (24:02):
What would that look like, do you think?
Would that be like a tripabroad?
What would that look like foryou?
ShaNae (24:06):
I went on a mission trip later in life, I'll say that.
And something stirred within methat, life is not just here in
America.
There's so much other thingsgoing on.
And how do I fit into thosethings?
I think taking those types oftrips earlier would help.
I think doing some deep divesinto some of the books that I
love now would help.
The podcast that I listen tosome of those things would help
(24:29):
me to really understand who Iwas and then just really asking
myself, where do I see myself in10 years?
Where do I see myself in 30years and how am I going to get
there?
And then really focusing in onthat and asking people around
me.
Really understanding how otherpeople perceive me and what are
some things that they see aboutme that I may not see about
(24:50):
myself.
Beverly (24:51):
There's two things that we do here at wickedly brand
with my team.
I have everybody write theireulogy and I asked them to work
themselves backwards How do youneed to show up?
This year, next year to becomethe person you want to be in
your eulogy, what are youmissing?
Simon Sinek has an exercise andit's on TikTok or someplace that
(25:11):
I've watched recently where youask your friends like, why are
you my friend?
Just keep asking these questionsto get to the root of why people
like you.
And his thing was like, I canjust be in a room with you and I
feel like I get smarter.
So just understanding what yourpresence does in people's lives.
And I think that is so powerful.
To go back to your why, whatwould young ShaNae say to older
(25:35):
ShaNae now?
What would she think of whereyou've arrived?
ShaNae (25:38):
Hopefully she would say, thank you for being so dedicated
because we retired early andwe're sitting on a beach.
That's what I hope she wouldsay.
I would hope she would say thankyou for stepping back and taking
time to do the things that youknow, not only what you're
called to, but that you enjoy.
The people who you care aboutyour families, taking time to
(26:01):
nurture them and to serve themin a way that has, grown into a
legacy of kindness, a legacy ofservant, a legacy of kingdom
building, a legacy of faith.
So I hope that she is very proudof me and I hope that she is
very proud of herself.
Really just understanding that,you did what we came to do.
(26:23):
And now we can, bask in thatwhat we have created and not
only for ourselves, not only forour family, but for our
community.
Beverly (26:31):
If I wave my wand and we go to your eulogy, what do
you think will be the mostsignificant impact you will have
made?
You talked about these differentlegacies you'll have, but what
will be the most significantimpact?
ShaNae (26:41):
I hope to have thousands of women who have built these
amazing businesses and who arebold and who are moving in
alignment with what they'recalled to be and who are
creating things that arechanging the world.
And I hope that resonates notonly in the clients that I
serve, but in my nieces andnephews, in my bonus son, in all
(27:03):
those places.
I hope that resonates with themand in future generations.
Beverly (27:08):
Love it.
So good.
Okay, so I'm gonna wave the wandand we're gonna come back to
today.
For this particular season, forthose tuning in today, all those
small business owners, thosesolopreneurs, those women who
are doing some amazing things,the men as well, we love you
too.
If you're listening thoseaspiring entrepreneurs, what's
one action that they can take tofeel more confident in their
(27:31):
systems and processes for theirbusiness today?
ShaNae (27:34):
First of all, build them if you don't have them, because
that's the first thing I wouldtell you to do.
It's important to start thereand building.
But the confidence in them is tonot only build them out, but
then test them.
Test if it's something that youfeel like, for instance, you're
building your sales process,you're building your pipeline
how are you speaking to yourpeople?
(27:54):
Do market research, if you mustjust really test those products,
those processes out on peoplewho are around you who have past
clients, ask past clients, isthis something that I should put
in place?
How would you feel about if Ichanged this?
Going back to those clienttestimonials and feedback is
huge.
(28:15):
We have checkpoints, not only atthe end of working with our
clients, but literally aftercertain points, throughout
working with our clients to makesure that we are getting that
feedback and saying, Hey, doesthis work?
And then just reevaluate fromthere.
Beverly (28:29):
If today's episode has sparked something in you, we
would love you to take a minuteto leave a review your words,
help more business owners findthis podcast and ignite their
own marketing magic and theirentrepreneurial spark.
We really appreciate it.
So before we go, Shanae, wherecan people learn more about you
and your business and yournewsletter?
ShaNae (28:50):
Absolutely.
So I'm the real ShaNae on everyplatform.
I'm on LinkedIn, Facebook,Instagram, TikTok.
I also, my website is tspprocess.com.
That's tsp process.com.
And then I do have a searchassessment that I created to
give clarity and faith andbusiness.
(29:11):
That is a resource I would loveto offer.
It is a way to really getclarity around what you do in
six categories of surrenderexecution, accountability,
resolve creativity, and yourheart posture.
It is an amazing assessment.
It takes about 10 minutes and itdoes give you an action plan
afterward.
(29:31):
So that is something that'savailable on my website, the
tsp.com/search-assessment.
That's another tool that I wouldlove to offer to everyone.
Beverly (29:41):
Shanae I've had so much fun.
Thank you so much for sharingwith us today, sharing your
magic.
I know our listeners are gonnafeel more inspired and ready to
take action, and I'm so gratefulfor your time and for all of the
systems and processes you arecreating in the world, because
those are the amazing thingsthat I love so much.
Thank you for being here today.
ShaNae (29:59):
Thank you for having me, Beverly.
I really appreciate it.
Beverly (30:01):
I hope that today's episode lit a fire in you and
gave you some new ideas thatfeels true to you.
So keep showing up, keep sharingyour brilliance and keep making
magic in the world.
And hey, if you ever feel stuck,know that you don't have to do
this alone.
We're here to help you turn thatspark into a wildfire.
(30:21):
Until next time, keep sparkingand igniting.
Hello.
(00:00):
Before we dive into part two ofthis episode, I gotta ask, did
you catch part one?
If not, hit pause real quick.
You'll wanna start from thebeginning to get the full
effect.
The link to part one is rightdown in the description below.
Go ahead, catch up, and we'll beright here waiting for you.
Ready to dive into part two whenyou're all set.
It's worth it, I promise.
Beverly (00:18):
On your application you mentioned.
That you took on missile endclients and you burned out.
And we talked a little aboutthat, those moments of whatever.
So how did you restructureyourself, talk about you.
'cause I was really good athelping everybody else, but I
never took my own advice.
ShaNae (00:37):
Starts with another p prayer.
Because I needed the prayer, butalso going through the four
piece framework.
Really understanding, again whyam I doing this?
What am I doing?
How does it help serve?
And then saying to myself, whatthings do I need to adjust?
How have I fallen off of reallymoving forward the way I want
to?
(00:57):
Going through that perception.
Why have I gotten off track?
Does my audience understand?
Do I know what I'm talkingabout?
Do I know what I need in orderto move forward?
Am I putting myself inself-doubt?
And then thinking about myprocesses and productivity of
how am I using my time, talent,and tech properly?
You have to really focus in onwhat tools do we have in place
(01:20):
that we can implementimmediately?
What things I do over and overagain?
What tasks can I create a systemfor?
What can I delegate?
And delegation was so hard forme at first, and I know that a
lot of us get that way becauseit's oh, but I know how to do it
the best way and I know what todo.
And if I just do it, it'll befaster than me teaching other
(01:41):
people.
But it's not true.
It's not.
And that's why we create thosesystems, because that helps us
map out those things.
And then finally, just havingthe right circle around me was
huge.
It was important for me toreally bring in the people who
knew more than I did that couldreally speak to me.
I have a leadership coach of myown who really helps pour into
(02:02):
me.
I teach a bible study as well,so it's me leaning in on the
women who I teach and themleaning back to me and saying,
yeah, we need you.
And then my family's huge.
I have a future husband, so he'sbeen amazing and really just
pouring into me in those ways.
So really taking myself throughthose four P's.
And understanding how that allmade sense not only for me, but
(02:26):
other people.
I think sometimes we get socaught up in that we're building
a business and that.
If we fail or if we get burntout, we just gotta keep going.
And that's just not true.
As you were talking aboutearlier you can't fill from an
empty cup.
There's nothing that you cangive to other people if you
don't have what you need.
So just putting thosemindfulness practices in place.
(02:49):
I have a principle called Softhustle Principle.
As a woman I think is importantto really bring in our
femininity and femininity inleadership.
There's grace over the grind andjust moving in a place of rest
and moving in a place ofsoftness and leading our team
with that.
We do have so many things,incorporating time for ourself,
(03:13):
it's not lazy to rest.
It's not lazy to refocus.
It's what's important becausethat's how we can continue to
grow.
So I think bringing that in is ahuge piece too, of
understanding.
Sometimes I go on nature walksbecause I need my mind to really
focus in.
And so just really putting thoseprinciples in for myself.
(03:33):
Were a great grace for me tonavigate away from the burnout.
It was a great way for me tonavigate away from thinking I
had to do it all on my own.
And then understanding thatthese are great processes, I
need to now push them out toother people.
It was probably a couple weeksago where I was just like, you
know what?
This is a lot and I'm having atime and I first got in prayer
(03:58):
'cause that's gonna always be mygo-to for myself.
And something I really talked tomy clients about.
But then also just remappingthose piece because it's not one
thing you do one time, it'ssomething you continuously go
back and say, let's review this.
Let me understand this.
Let me make sure I'm doing thethings I need to correctly in
order to do that.
(04:19):
And then taking time foryourself.
Making sure you're incorporatingyou first, because that's
important.
Beverly (04:24):
Your business is organic.
Humans are organic.
You can't imagine that you'regonna stay the same and your
business is gonna be the samefor the next 20 years.
That just doesn't happen.
You evolve, so your businessevolves.
As you evolve as a human, as youget wiser, as you get more
sophisticated your purpose andeverything can evolve too.
I have a thing that says I amthe permission.
(04:45):
Another p I am the permissionbecause it's okay to change.
It's okay to evolve.
It was okay for it to feel goodyesterday, but maybe not
tomorrow.
It's okay when that felt right,but now this feels better.
It's okay to lean into some ofthat and evolve.
And I think you're right.
Like some of those moments thatare the most frustrating or the
(05:06):
most burned out, some of thosemoments have been for me when
I've lost a client or somethingfor some reason.
Those are reality checks.
Those are moments of grace thatyou can give yourself.
I love that moments of grace youcan give yourself where you can
get back into alignment of whatwas supposed to happen.
I think that's like the bestthing.
Don't think of it as a failure.
Don't think of it as anopportunity for you to get back
(05:29):
in alignment.
ShaNae (05:30):
Absolutely.
Beverly (05:31):
What is one of the biggest lessons you've learned
about boundaries as a businessowner?
ShaNae (05:35):
Boundaries was a difficult one because again, we
always want to help otherpeople.
One of the biggest lessons Ilearned was I was working with
someone who, we're on differenttime zones.
It just happens because we'reworking in different places and
I was constantly getting likerandom text messages, emails,
(05:56):
things like that all types ofthe night.
And she wasn't trying to disruptmy sleep or anything like that.
And I absolutely understand'cause I do have those times at
3:00 AM where I wake up and Ihave an idea.
Beverly (06:08):
Yeah.
ShaNae (06:08):
So we just had to talk through understanding, like you
can send me an email, but a textmessage is gonna distract me.
A ping is gonna distract me.
So the best way to understandthat I need to protect my time
is a different way for us tocommunicate.
Beverly (06:26):
Yeah.
ShaNae (06:26):
But the lesson wasn't just in the type of
communication.
The lesson was that I need tohave protected time in order to
make sure that I'm able to showup for everyone around me.
So that was the biggest lesson Ihad to learn, is that I had to
create space for myself, becausea lot of times we won't, I had
(06:47):
to create that space for myselfin order for me to have the
things I need in order toexecute the way I'm supposed to.
so having that protected time isessential in making sure that
I'm waking up and that I'm readyto go and that I am refreshed
and in a space of.
Navigating not only for myself,but for my clients and people I
(07:08):
wanna serve.
Yeah.
So it's really about protectingyour time.
Beverly (07:12):
And I think once you create the boundary and you hold
to it, there's somethingempowering in that too, to make
the next boundary hold.
It's a validation of it's okayfor me to feel this way and to
have this boundary.
When I lost a couple of clientsand I was deeply upset and
personally felt very sad aboutthe loss.
(07:32):
They've been with me for years.
And the separation didn't happenin what I would've thought
professional way based on ourrelationship.
But what I realized is thatrealignment and that boundary
for myself was they probablywere never the right client in
the first place.
ShaNae (07:47):
That's good.
Beverly (07:48):
I should be more specific about who I serve
because I can never drag peopleacross the finish line.
No matter how much I care nomatter how much I wanna help
them, they also have to helpthemselves.
I probably either should neverhave taken a on or I should have
fired them as a client a longtime ago.
But those moments, thoseboundary shifting moments where
(08:10):
it feels a little uneasy anduncomfortable are really
powerful because I think thenext time I could see that
client coming from a mile awayand I was like, absolutely.
Tap out.
I am not going down that road.
I have been down that road.
I'm good.
So I feel boundary moments areso critical for our confidence.
And they empower us in such adifferent level, even though
(08:30):
they might be difficult in themoment, a difficult
conversation.
From that comes a lot of wisdomand power.
So speaking of that, ourseason's big question.
It's all about confidence.
So was there a moment wheneverything finally clicked, and
you stopped second guessingyourself?
What helped you own yourconfidence in your business?
ShaNae (08:49):
That's good.
It was a season, it wasn't amoment because I think we have,
times where we're like, oh yeah,okay.
But it was definitely a season,and that season was when I was
intentional about reallycollecting more client feedback
and client testimonials andthings like that.
And I was hearing from peopleabout all the things that I had
done.
(09:09):
And, sometimes when you're notconstantly reviewing those
things, you forget becauseyou're just like your head down.
You're wanting to serve, you'rewanting to help people.
And so it was a moment when Iwas hearing from people saying,
oh my gosh, thank you so much.
You really helped me get morebalance.
You've helped me to be able togrow this business.
You've helped me to whatever itwas.
(09:30):
And just hearing that was like,oh.
I truly am moving in alignmentand I am confident in what I do.
And it just started to build meup.
So I have an Emerge conferenceevery fall and I ended up having
a conference it started lastfall.
And when I saw how many peoplenot only responded to the
(09:54):
conference, but even thespeakers that I had come in,
they were like, this is amazing.
This is something that is reallyhelpful.
Let me know if you're doing itnext year.
I can really see how this couldgrow to this, level and those
constant reminders from peoplesaying.
You are doing a good job, butalso you've helped me to
accomplish this thing.
(10:15):
It is a trigger that says, youknow what?
This is what I'm supposed to do.
I'm gonna really focus and getit done.
And one of the things I alwayssay is, once you have clarity,
it creates consistency, whichcreates confidence.
And so once you have the clarityaround what you're doing, you're
gonna consistently pour intoyourself and you're gonna see
those results happen and that'sgonna initiate you to be more
(10:38):
confident.
And that's what I was doing.
I was very clear in my message.
I was consistent with my clientsand they were telling me, thank
you so much for what you helpedme with.
Thank you so much for yourcompany, you don't know that
you've affected more than justmy business.
You've helped me just in mylife.
And I think that really spurredsomething with inside of me that
said yes.
(10:58):
I am fully in where I need tobe.
Beverly (11:01):
The exercise of gathering your testimonials.
We have them, our clients dothis too, because that, social
proof on a website's superpowerful.
And so many of my clients areafraid to ask for testimonials.
I was just talking yesterday,ShaNae, with one of my team
members, and I was saying thatwe've had some lovely
testimonials recently, and itjust reaffirms for me that we're
(11:26):
in our purpose when we talk to'em about the transformation
they've had, they've experiencedand what life was like before
us.
And what's life like after us?
But the idea though is, even ifthey're negative or you get
negative feedback, you can learnand grow from that and get
better.
Absolutely.
And the testimonial process ispretty powerful.
I have very similar, it'sclarity.
(11:47):
Consistency and momentum buildsconfidence I don't think you can
just get confidence.
You have to build yourconfidence.
By being consistent and havingthat momentum that builds
confidence.
And you don't just get clarity.
You have to seek it.
You have to create it.
That's something that you haveto do for yourself.
It's not something that's justgiven to you.
(12:08):
It's not like you're asoothsayer where the vision just
comes of clarity in your magicball.
It doesn't happen.
You have to create the scenariointentionally.
So let's talk about marketing alittle bit.
From what I can see, your brandwas built on a lot of
storytelling from social to yourGrace Over grind kind of
newsletter, which I think is socool.
Yes.
Why do you think that resonatesso deeply with your audience?
(12:30):
I love storytelling, but talkabout how that really helps
connect for you.
ShaNae (12:34):
I'm a people person and I have so much background in
sales and just really connectingwith people.
And one of the things that Iheard in my journey is that I'm
very authentic and people reallyfeel like I'm very genuine.
And I think that it's importantto talk to people and give
people what they need.
(12:55):
Storytelling is one of thosethings that give you, that it's
like a parable.
You learn the lesson.
But you don't really realize oh,that's the lesson that I was
looking for.
You're hearing what's happening,and it helps you to mind map to
what you're working on.
And conversations and buildingthat authenticity between two
people is a huge part of who Iam naturally.
(13:17):
When I'm talking to someone, Iwanna build that connection in
that way.
So storytelling justautomatically falls into that
conversation about what'shappening and the things that
I'm learning.
It builds that parable typescenario where you're still
getting things from it.
But you don't really realize inthe story because it's something
that you're now authentically,connected to, and it's something
(13:37):
that you can carry along withyou.
So I think that's a huge portionof why storytelling is a big
part of what I do because itreally does bring in a natural
connection between people andmyself.
It gives me a chance to be veryopen and transparent and
sometimes very vulnerable aboutwhat I'm going through.
And people really resonate withthat.
(13:58):
Because I'm gonna tell the hardtruths and I think it's just
easier to tell when I'mexplaining it in the story.
Beverly (14:04):
What advice would you give to someone who wants to
build a business but isn't surehow to show up authentically
online?
ShaNae (14:11):
First thing I would tell them is, stop looking at what
everybody else does.
Because you're uniquely you andwhat you have inside of you is
gonna resonate with the peoplethat you're meant to serve.
Beverly (14:21):
I would give you a high five if you were in front of me.
ShaNae (14:23):
So that would be my first piece of advice for
someone who is trying to figureout that next step.
The next thing I would say is goback to what sparks in you.
We just talked about, I'm verymuch a connection person.
I'm very much into storytellingand that's something that I feel
like is a part of who I am.
(14:44):
So go back to what's somethingthat's authentically you.
And use that as your soundingboard, as your springboard to
get started.
That's what I would say.
Show up in a space that's you,that feels authentically you.
Beverly (14:55):
Love it.
What's the hardest thing aboutmarketing for you?
ShaNae (14:58):
The hardest thing about marketing is honestly, not being
able to connect all the time theway I want to connect.
And that's in the space of colddms and random sales calls are
all things I've done in thepast.
And those are sometimesnecessary, let's be clear.
But the hardest thing for me is,A lot of my business is online,
(15:19):
so just not being able to sitdown and have a cup of coffee
and talk.
Yeah.
So I have to build those fromwho I am and build those from
where I am now and build thosefrom being authentically me and
building relationships.
So it's not just aboutconnecting with person one time,
it's really about getting toknow who they are what has them
excited, what keeps them movingforward.
(15:41):
And then just building a realrelationship, not just another
client or another sales pitch.
It's about really building thatrelationship.
And sometimes the hardest thingis not being able to have those
times where I'm able to like,i'm dealing with women, let's go
talk, let's do a coffee, let'stalk about our kids and our
families and all the things.
(16:01):
Since my clients are not local,whenever I'm in their city or
they're in this city we dotypically have coffee, we do
have lunch.
We do have ways that we connectbecause it is about really
building those relationships
Beverly (16:13):
the podcast, it's exactly that.
It's my opportunity to talk tosomebody, really get to know
them at a different level than Iwould through like a LinkedIn
connection.
It's a way absolutely for me tobuild rapport, build trust get
to know them.
We don't talk about our kidsnecessarily, although like we
have kids, but we don'tnecessarily talk about those
things.
But I can learn so much aboutsomeone just from this
(16:35):
conversation, and I do ask somethings and people do get pretty
vulnerable.
So I feel like it's a safe spaceand people feel like that.
So that connections a little bitstronger going forward.
I agree with you on that.
That connection part is soimportant to me.
And, doing podcasting, it'sprobably one of the most
intimate forms of marketingbecause literally whispering in
someone's ear.
(16:55):
And they might be in thebathroom, they might be in the
shower, they might be in thecar, they might be in the gym,
whatever they're at.
But you're like with them.
So it's interesting form ofmarketing.
It's so fascinating from mybackground perspective, but I
love it so much and it's myOprah moment.
It's like you said.
What are the things that makeyou happy right from when you
were a kid?
And I was gonna be like anOprah, and so here's my mini
(17:17):
Oprah moment.
It's the best because I don'thave to get in front of an
audience and I don't have lookexactly perfect.
But the idea though is theconnecting.
I loved how she connected.
How she helped people.
I love that she learned a lot inthe process and I feel like I
learned so much from my guests.
So what big marketing mistakehave you made and how did it
help you grow?
ShaNae (17:38):
Oh I was trying to be everyone else but myself.
I was focused in on, oh, thisperson does exactly this.
I'm going to mirror what theydo.
I'm going to send out the dmsthe way they do, and that just
flopped.
And it felt flat so quicklybecause it did not feel like me.
(17:58):
I can't do what they do becausethat's not who I am.
And I don't even wanna do whatthey do, honestly.
Let's be clear.
I want them to do what they do.
I want me to do how I want todo.
It took me going back to who Iam remembering and saying, okay,
ma'am, we can't be, everyoneelse.
we have to really focus in onwho we are.
Because it just doesn't feelgood to do other people to be
(18:20):
someone else.
It was a big flop.
Yeah.
Beverly (18:23):
Real quick, you realize it's not working.
And I think everybody's tried itand it doesn't work.
We're gonna shake things up alittle bit.
So you know that I have a magichat, right?
I do.
But before we dive in to ourlisteners, if you're enjoying
this conversation, please hitthat follow button so you never
miss an episode.
It really means a lot to us.
When you subscribe or you giveus a review, it's so important
to continue to make the magicwe're making on this show.
(18:46):
So this is my magic hat.
Yay, sparkly.
ShaNae (18:49):
Love the purple.
Beverly (18:49):
It has all kinds of questions in there so you can
see.
It's a more of a lightninground, which means a little bit
more quick of answers.
Do you have an unconventionaltool or app that has become your
secret weapon for systems andprocesses?
ShaNae (19:03):
Ooh, unconventional.
Probably not, but the one that Ilove the most is Clickup.
It houses everything for me.
That is one of the things that Ilove.
We use it for everything.
Beverly (19:15):
So share a fun fact about your business that even
your most dedicated clientsmight not know.
ShaNae (19:24):
So most of the things that we build, most of our
offers have a prophetic namingto'em.
We don't just name things.
We actually are very intentionalabout how they resonate with our
clients, and we're in prayerabout them, and we make sure
that they are in alignment withwhat we're doing.
One of my Business accelerator'sBloom and it's really focused on
growing and developing andflourishing, and that's why we
(19:48):
call it Bloom.
Beverly (19:48):
Nice.
I love it.
So what's been the hardest partabout being an entrepreneur?
ShaNae (19:53):
Staying focused in on one thing because we are people
of many talents and being ableto really focus and dive into
that one thing, and I see allthese other things happening
around me and I want to changethis, move this, figure this out
start this business.
So it's really focusing on theone thing and mastering that
thing first and then moving tothe next thing.
Beverly (20:15):
What's a common misconception about your
industry that you'd love todebunk?
ShaNae (20:19):
I would consider myself in the leadership operations.
I think the one thing thatpeople feel like is that you
don't need systems.
And that is insane.
Especially if you're wanting toscale.
People think systems are toohard to build because as a
solopreneur, they have all theseother things that they're trying
to do and that a system willslow them down or it will keep
(20:40):
them from getting, things done.
But realistically, the system iswhat's gonna help you scale.
It's gonna help you get there.
It's gonna take you to that nextlevel.
If you're feeling stagnant orbehind, you probably need a
system to delegate.
And automation, it's huge rightnow.
Beverly (20:53):
Agreed.
What is one thing peopleovercomplicate about systems and
processes or operations?
That's actually really simple.
ShaNae (21:02):
I think people think that they have to have this
grand SOP and this grand systemlike Stack and Tech Stack and
things like that.
Realistically, the first thingyou need to do is just write
down the task that you do.
Yep.
That's it.
And once you write down the taskthat you do, you created a
framework for your SOP.
(21:23):
I think that peopleovercomplicate it and make it
harder than it is, but reallyjust start with writing down
your tasks that you do and howyou do it.
Beverly (21:30):
We use a program called Loom here at Wickedly Branded.
I love Loom.
I loom everything and the AI inthe Loom creates a transcript.
And then I take that transcriptand I throw it into chat GPT and
say, create an SOP.
So literally all I have to do isas I do my tasks, record them
and then say that out loud,whatever I need to do.
So I'm not really creating anextra step per se.
(21:52):
When I have a new process.
ShaNae (21:53):
I was using Loom before, but I'll just recommend Komodo
is amazing.
Okay.
It's free.
There's not really a cap and itdoes similar things.
Beverly (22:01):
Ooh, Komodo.
That's your hot tip.
I love it.
Free is always the right price.
So if your brand had a themesong, what would it be and why?
ShaNae (22:10):
There's a song by Tasha Cobb, and it's talking about the
fourth man in the fire.
And referring to God as thefourth man in the fire.
I can't remember the name of thesong, but I listen to it all the
time, which is crazy.
But that would probably be thetheme song.
And that's because he's alwaysthere, he's always helping, he's
always guiding this business.
Beverly (22:30):
What are the three most important ingredients ShaNae,
for your recipe for success?
ShaNae (22:35):
My core values is bold faith, purposeful action, and
graceful stewardship.
Beverly (22:40):
She knew'em right away.
So many of you all have six, 10core values.
Stop it.
Three core values.
You should be able to rip'em offanytime you need to.
There shouldn't even be nothinking.
You passed the test, ShaNae.
I love it.
Three core values super easy.
That's the way you do it rightthere.
Now I have my magic wand and mymagic wand it's gonna take us
back in time and take us forwardin time.
(23:02):
So the first thing we're gonnado is we're gonna go visit young
ShaNae who's just graduatingfrom high school, has all kinds
of big dreams and plans.
What advice would we tell thatyoung ShaNae, that you didn't
know then that you wish she'dknown?
ShaNae (23:17):
I would probably tell myself to really discover who I
am.
Before I worry about whateverybody else thinks because
that's going to really creep inand it's going to delay me from
getting to where I need to be.
I would probably tell myself totake time to develop that and
figure that out withoutdistraction, without comparison.
(23:40):
And then really do deep divesinto any kind of assessments or
prayer conversation of justfinding out.
'cause you don't know who youare at 18.
You think you know everything,but you think you know
everything today, you knownothing You know a little bit,
but you know what they taughtyou in the school, I would say
take some time to yourself toreally figure out who you are
(24:00):
before the world tells you whoyou are.
Beverly (24:02):
What would that look like, do you think?
Would that be like a tripabroad?
What would that look like foryou?
ShaNae (24:06):
I went on a mission trip later in life, I'll say that.
And something stirred within methat, life is not just here in
America.
There's so much other thingsgoing on.
And how do I fit into thosethings?
I think taking those types oftrips earlier would help.
I think doing some deep divesinto some of the books that I
love now would help.
The podcast that I listen tosome of those things would help
(24:29):
me to really understand who Iwas and then just really asking
myself, where do I see myself in10 years?
Where do I see myself in 30years and how am I going to get
there?
And then really focusing in onthat and asking people around
me.
Really understanding how otherpeople perceive me and what are
some things that they see aboutme that I may not see about
(24:50):
myself.
Beverly (24:51):
There's two things that we do here at wickedly brand
with my team.
I have everybody write theireulogy and I asked them to work
themselves backwards How do youneed to show up?
This year, next year to becomethe person you want to be in
your eulogy, what are youmissing?
Simon Sinek has an exercise andit's on TikTok or someplace that
(25:11):
I've watched recently where youask your friends like, why are
you my friend?
Just keep asking these questionsto get to the root of why people
like you.
And his thing was like, I canjust be in a room with you and I
feel like I get smarter.
So just understanding what yourpresence does in people's lives.
And I think that is so powerful.
To go back to your why, whatwould young ShaNae say to older
(25:35):
ShaNae now?
What would she think of whereyou've arrived?
ShaNae (25:38):
Hopefully she would say, thank you for being so dedicated
because we retired early andwe're sitting on a beach.
That's what I hope she wouldsay.
I would hope she would say thankyou for stepping back and taking
time to do the things that youknow, not only what you're
called to, but that you enjoy.
The people who you care aboutyour families, taking time to
(26:01):
nurture them and to serve themin a way that has, grown into a
legacy of kindness, a legacy ofservant, a legacy of kingdom
building, a legacy of faith.
So I hope that she is very proudof me and I hope that she is
very proud of herself.
Really just understanding that,you did what we came to do.
(26:23):
And now we can, bask in thatwhat we have created and not
only for ourselves, not only forour family, but for our
community.
Beverly (26:31):
If I wave my wand and we go to your eulogy, what do
you think will be the mostsignificant impact you will have
made?
You talked about these differentlegacies you'll have, but what
will be the most significantimpact?
ShaNae (26:41):
I hope to have thousands of women who have built these
amazing businesses and who arebold and who are moving in
alignment with what they'recalled to be and who are
creating things that arechanging the world.
And I hope that resonates notonly in the clients that I
serve, but in my nieces andnephews, in my bonus son, in all
(27:03):
those places.
I hope that resonates with themand in future generations.
Beverly (27:08):
Love it.
So good.
Okay, so I'm gonna wave the wandand we're gonna come back to
today.
For this particular season, forthose tuning in today, all those
small business owners, thosesolopreneurs, those women who
are doing some amazing things,the men as well, we love you
too.
If you're listening thoseaspiring entrepreneurs, what's
one action that they can take tofeel more confident in their
(27:31):
systems and processes for theirbusiness today?
ShaNae (27:34):
First of all, build them if you don't have them, because
that's the first thing I wouldtell you to do.
It's important to start thereand building.
But the confidence in them is tonot only build them out, but
then test them.
Test if it's something that youfeel like, for instance, you're
building your sales process,you're building your pipeline
how are you speaking to yourpeople?
(27:54):
Do market research, if you mustjust really test those products,
those processes out on peoplewho are around you who have past
clients, ask past clients, isthis something that I should put
in place?
How would you feel about if Ichanged this?
Going back to those clienttestimonials and feedback is
huge.
(28:15):
We have checkpoints, not only atthe end of working with our
clients, but literally aftercertain points, throughout
working with our clients to makesure that we are getting that
feedback and saying, Hey, doesthis work?
And then just reevaluate fromthere.
Beverly (28:29):
If today's episode has sparked something in you, we
would love you to take a minuteto leave a review your words,
help more business owners findthis podcast and ignite their
own marketing magic and theirentrepreneurial spark.
We really appreciate it.
So before we go, Shanae, wherecan people learn more about you
and your business and yournewsletter?
ShaNae (28:50):
Absolutely.
So I'm the real ShaNae on everyplatform.
I'm on LinkedIn, Facebook,Instagram, TikTok.
I also, my website is tspprocess.com.
That's tsp process.com.
And then I do have a searchassessment that I created to
give clarity and faith andbusiness.
(29:11):
That is a resource I would loveto offer.
It is a way to really getclarity around what you do in
six categories of surrenderexecution, accountability,
resolve creativity, and yourheart posture.
It is an amazing assessment.
It takes about 10 minutes and itdoes give you an action plan
afterward.
(29:31):
So that is something that'savailable on my website, the
tsp.com/search-assessment.
That's another tool that I wouldlove to offer to everyone.
Beverly (29:41):
Shanae I've had so much fun.
Thank you so much for sharingwith us today, sharing your
magic.
I know our listeners are gonnafeel more inspired and ready to
take action, and I'm so gratefulfor your time and for all of the
systems and processes you arecreating in the world, because
those are the amazing thingsthat I love so much.
Thank you for being here today.
ShaNae (29:59):
Thank you for having me, Beverly.
I really appreciate it.
Beverly (30:01):
I hope that today's episode lit a fire in you and
gave you some new ideas thatfeels true to you.
So keep showing up, keep sharingyour brilliance and keep making
magic in the world.
And hey, if you ever feel stuck,know that you don't have to do
this alone.
We're here to help you turn thatspark into a wildfire.
(30:21):
Until next time, keep sparkingand igniting.
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