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January 9, 2024 35 mins
What story will your audience notice and act on? How do you cut through noise to connect? And why does it seem so difficult for people and organizations to communicate clearly?  In today’s SPARKED hot take episode, messaging expert Ben Guttmann joins me to explore simplifying communication to ensure it resonates. Together, we tackle why most messages fail and how to design ones that compel action. Ben reveals the gap between hyper-distracted modern brains and Stone Age instincts. And why must we meet audiences where they are? He also offers interesting insights on how to use constraints to spark creative breakthroughs. In today’s episode we’re digging into: How do we simplify messaging and communicate complex ideas effectively? How can we better understand our target audience and what motivates them? What principles and techniques make messages more salient, focused, and empathetic? How can we minimize friction and guide audiences smoothly to where we want them to go? And we’re in conversation with: SPARKED HOT TAKE WITH: Ben Guttmann | Website | Book Ben Guttmann is a marketing entrepreneur and educator, and is the author of Simply Put: Why Clear Messages Win — and How to Design Them. Ben is the former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.  YOUR HOST: Jonathan Fields Jonathan is a dad, husband, award-winning author, multi-time founder, executive producer and host of the Good Life Project podcast, and co-host of SPARKED, too! He’s also the creator of an unusual tool that’s helped more than 650,000 people discover what kind of work makes them come alive - the Sparketype® Assessment, and author of the bestselling book, SPARKED. How to submit your question for the SPARKED Braintrust: Wisdom-seeker submissions More on Sparketypes at: Discover You Sparketype | The Book | The Website Find a Certified Sparketype Advisor: CSA Directory Coaches & Leaders: Tap a Game-Changing Credential - The Certified Sparketype® Advisor Training. This powerful training and certification is designed to help you:⁣ Deliver more outstanding service while helping your clients and/or team members live a more-fulfilling life, and craft a more purpose-led, meaningful, and alive career path. ⁣ Better understand how to powerfully motivate and inspire employees or teams to perform at the highest levels, so that they generate exceptional results and do more of what makes them come alive.⁣ AND… get there much faster with next-gen tools that do what no others can⁣.  Learn more HERE. Next Training starts March 2024 Presented by LinkedIn.
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