October 22, 2025 • 35 mins
Have you ever felt like there’s a story inside you that’s meant to change lives but you just don’t know where to start?
In this episode, I sit down with my publisher, Samantha Moonsammy, co-founder of Lucky Book Publishing, to talk about what happens when you finally decide to own your story. We dive into how sharing your truth can create ripple effects far beyond what you can imagine, why so many women are feeling the call to write, and what it really means to turn your pain into purpose.
You might want to listen if:
• You’ve always wanted to write a book but feel overwhelmed about where to start
• You’re curious about hybrid publishing and how it actually works
• You’ve been holding back from sharing your story out of fear or perfectionism
• You want to understand how storytelling can grow your brand and your impact
• You’re craving inspiration from women who are walking their talk and making a difference
About our guest:
Samantha Moonsammy is the co-founder of Lucky Book Publishing, a global hybrid publishing house helping women turn their stories into legacies. Known for her heart-centered approach, Samantha blends strategy, soul, and storytelling to empower authors to write the book that changes everything. She’s passionate about building community, amplifying women’s voices, and helping each author see their story as a powerful ripple in the world.
✨ Find out more about Samantha and Lucky Book Publishing: https://linktr.ee/luckybookpublishing
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
SPEAKER_01 (00:05):
Hello, and welcome to Speak Honest.
I am your host and certifiedrelationship coach, Jennifer
Noble.
It has been my passion for overa decade to help women like you
heal.
What's been holding you backfrom having the relationships
you deserve?
Are you struggling with arelationship where you can't
seem to voice your emotions,needs, and boundaries without
(00:26):
having it blow up in your face?
Then you have found the rightpodcast, my friend.
Get ready for practical tips,empowering truths, and honest
conversations.
Now let's dive in.
Hello, ladies, and welcome backto another episode of Speak
Honest.
I am Jen Noble, your go-torelationship coach, and on
today's episode, oh, I cannoteven tell you how excited I am
(00:49):
for what we are gonna be talkingabout because we're talking
about something that's not onlyhuge for me personally, but it's
also going to be a life-changingopportunity for so many of you.
Now, if you haven't heard yet,my book, Dance of Attachment, is
officially launching thisOctober.
So exciting! And we're not justdoing a little book signing, we
(01:12):
are doing this full-on genstyle.
It is a three-day celebration inLos Angeles, California.
And here's what's going down.
So Friday night, we are kickingthings off with connection
dinners, some richrelationships, and some really
special author events.
But then on Saturday, onNovember 15th, we are doing the
LA Authors Workshop andNetworking Reception, where I'll
(01:35):
be officially launching Dance ofAttachment into the world.
And you'll get to hear fromauthors, publishers, and
speakers who are making massivemoves with their books.
And yes, I will be right thereas well, sharing my story.
And then Sunday, we're closingout the weekend with a healing
day on the beach because youknow me, I'm all about balance
of celebration and restoration.
(01:57):
And so having all of thistogether is going to be so
beautiful.
And I've got to say, I honestlyjust never thought I'd be here.
Listen, I, and you're gonna hearme talk about this with Sam a
little bit, but I'm dyslexic.
I have ADHD, and for the longesttime, I never thought I could
write a book.
I thought it was impossible.
But that's the beautiful thingabout the work that we do here
(02:19):
inside of Speak Honest.
I worked through all of thosewounds.
I worked through those patterns,and I found a way to achieve my
goals.
That is the thing I want to betalking about.
And the beautiful thing aboutthe way that I partnered with
Lucky Book Publishing is thatthey didn't just hand me a
checklist and then send me on myway.
They gave me a community.
(02:39):
They gave me coaching.
They gave me a way to haveaccountability.
They gave me other women to talkto, other authors who have
become basically my sisters inthis process.
It's been such a supportivespace.
And if you know anything aboutme, you know that I think a
community and a supportive spaceis one of the most important
things we can be doing in ourhealing journeys, if not our
(03:02):
human journeys.
So today, I get to bring you thewoman behind all of this.
My publisher, my friend, one ofthe most inspiring leaders I
know, Samantha Moonsami.
Sam is the co-founder of LuckyBook Publishing.
She has built a publishing housethat is all about disrupting the
(03:22):
industry, centering community,and helping women like us not
only write books, but buildlegacies.
I can't wait for you to listento this conversation.
You're gonna hear all about howshe got started in this world of
publishing and even the funstory about how Lucky Book
Publishing became its name.
I love that.
I never knew that till recently.
And what it's like to build abusiness while also building a
(03:46):
marriage and a family.
And also why Sam believes sodeeply in helping authors not
just to publish their books, buthow to use that book to build
their brand, their business, andtheir impact.
You're going to hear more aboutthe LA event and what it's gonna
look like to be a part of thelucky book family.
(04:07):
And trust me when I say being inSam's presence, it just lights
you up.
She has this way of making youfeel like your big dream is
actually possible.
So if you've ever had thatlittle whisper in your heart
saying, I just I have this storyinside of me, then today's
episode is for you.
This conversation will give youclarity, encouragement, and
(04:27):
maybe even that nudge you'vebeen waiting for.
So let's jump in.
Hello everyone.
I am so excited to have thebeautiful Samantha with us
today.
Samantha, I want you to just goahead and jump right in.
Introduce yourself, tell us alittle bit about yourself and
everything that you are.
SPEAKER_00 (04:48):
Oh, thank you so much, Jen.
So excited.
If you don't already know, Jen'sone of our authors.
I am the co-founder of LuckyBook Publishing.
I remember my first DM from Jen,and she's just like, oh my God,
you know, like I know we're likeother parts of the world
together, like other sides ofNorth America, but I'm like, I
love you, I love what you'redoing, I love what you're
creating.
I need to write a book with you.
(05:08):
And thank you so much.
That warms my heart.
And I think that that's reallythe heart of who I am.
When I think of my life, it allcomes down to one thing.
It comes down to community.
I started, I mean, I'm uh I'm adaughter, I'm a mother, I'm a
sister, I'm a friend, I'mmarried.
I met my beautiful husband in2015.
(05:29):
I actually had an event planningin Public City company at the
time.
And I sold the company at thesame time after I met him
because I realized that havingthat company, like that was my
everything.
It was like I threw everythinginto it, but there were so many
parts in me that were missing.
You know, we're here to talkabout like relationships and
love too.
Like, so I made that bold leap.
Even though I loved it so much,I knew that by giving up
(05:51):
something that I was so good atwas going to take me on these
quantum leaps beyond myimagination.
So I met my husband, thenboyfriend in 2015.
We got married in 2019, and myfather passed away in December
2019, like a few months after Igot married.
I was five months pregnant withmy baby, and that just changed
(06:13):
everything for me in thetrajectory of my life.
And I think anyone who's lostlike a parent or like a deep,
like their first love, theyunderstand what that means.
Everything in my life changedafter then.
Like, yes, I cared about peoplein the community.
I always held space for peopleas an event planner.
I'm a communicationsprofessional.
I've been in the media, like allthe things.
But then it's almost like, oh mygosh, like, how do you want like
(06:35):
you I don't want my tombstone tosay, like, Samantha, like best
wedding planner in the world.
SPEAKER_01 (06:40):
She could fold a mean napkin, that girl, yes.
SPEAKER_00 (06:44):
Yeah, like that can seem so shallow and brutal,
right?
So, like everything started toshift for me of like, what is my
why?
Like, why am I here on planetEarth?
And it was all like, it's allfor love.
Like, it's all to like sharelove, bring community, but in a
truly meaningful way, you know.
So I think through all of thosemoments, like, you know, a lot
(07:06):
of fast things happened aroundthat time, but it taught me so
much about boundaries, you know,it taught me so much about like
who I want to be.
And the person that you see heretoday, you know, I've got two
beautiful children.
Like today, they're they'rethree and six years old.
They're like a huge light of mylife.
And I remember being that20-year-old or that 30-year-old
and feeling lonely in mydowntown condo and being like,
(07:28):
oh my God, the day that I getmarried or have kids, like I'm
gonna be so grateful.
And the thing is, I am, like Itruly am.
No matter the worst days, nomatter all the ups and downs
that we go through, like layoffsor health scares or the bumpy
things.
It's just like, no, I amgrateful and I know that, you
know, all of these things arehere to teach me something.
(07:49):
I think me taking the time to goback to my heart and
self-reflection has just made mesuch a better partner, friend,
mother, co-founder to a businessthat holds space for, you know,
around 50 authors.
Like it's just, I don't think Ican talk about who I am without
talking about some of thoselayers.
SPEAKER_01 (08:07):
That's so beautiful.
Thank you so much, Sammy, forjust sharing all of that right
now.
And let's backtrack a littlebit.
Talk me through.
So you met your husband in 2015.
At this point in time, you saidyou're an event planner,
correct?
Yes.
Beautiful.
So when did you end up sellingthat company?
So, like a few months later,like I said, and Oh, like
literally, like just right then.
Like there was just like a bigimpact.
(08:28):
So I because I wanted to know,like, talk me through what it
was like in your relationship.
You're this incredible,successful businesswoman.
Like, you are such a badass,right?
Like, this is just so amazing.
And this man comes into yourlife, and I want to speak to my
listeners out there that havethis desire to run these
businesses, to be thatentrepreneur, you know, to be
that badass woman, and thinking,oh, but you know, men are
(08:52):
intimidated by me, or they theycould never do anything like
that.
So talk me through you're you'realready successful by the time
you meet him, and you justbecome more successful as you're
going.
What's that been like in yourrelationship with him through
that process?
SPEAKER_00 (09:05):
So I'm not gonna lie, when I met my husband, he
was very different than thecharacteristics of someone that
I would have dated before.
Oh, I love that.
Go on.
I did date a lot of quieter,kind of introverted kind of men.
I think when I met him, it'slike I met my match.
Like he was alpha male, he waslike muscular and strong, like
(09:27):
he really has a presence.
So he kind of like he hetriggered me a lot because he
was bossy and I was being bossy.
But I did know through my workof being single and knowing what
I needed next in my life, I knewI wanted someone who would
challenge me and who would, youknow, who was strong and like
(09:49):
wasn't just kind of doing likeemotional drive-bys with me.
Like, I think a lot of my pastrelationships, I attracted
people who loved my sunshine.
And you know what I mean?
They they were attracted tothat.
And then I attracted how muchthey loved me.
And then I just thought thatthat was like the dream
relationship.
Yeah.
But it wasn't really what Ineeded.
What I needed was someone, and Iremember someone telling me this
(10:11):
and saying, like, it's easy tolook like side by side at each
other and be like, I love you, Ilove you.
But what if you're both lookingout into the world and being
like, I love us, but I'm excitedto share the world with you.
And I think he was the firstperson I met that we said that.
We said, like, we we care foreach other, but we also like
(10:33):
know that like we're going onthis together outwards and we're
gonna figure it out.
Because when you put yourselfout into the world with love,
it's a totally differentsituation than like when you're
in like the bubble, right?
And I didn't want to be in thebubble.
So I think because I did some ofthe work before I met him, I
didn't fall into the same likepatterns of how probably a lot
(10:54):
of the stuff that you're talkingabout in your book, right?
So by the time I met my husband,like I was really excited and
ready to be in something thatwas very different than I've
ever like kind of experiencedbefore.
And yeah, like selling thecompany was a really important
part of that journey because Ineeded to cut a lot of the ties
of like that past life and makeroom.
Like when you're an eventplanner, you work in the
(11:14):
evenings, you work on theweekends.
So if I'm telling the universe,oh, I want to give time and
attention to like, you know, mybeloved, well, don't you have to
kind of show up for that, right?
Like you need to make the time.
SPEAKER_01 (11:26):
You know, I talk about that a lot with the ladies
in my program and my clients andtalking about like if you want
to bring a man into your life,you do need to kind of start
making that space for that atthe same time.
So, what I love is like you hadalready put that intention out
into the universe that you weregonna start making that space.
And even before you finishedmaking that space, already
somebody's coming in.
So I love that.
I adore that so much.
So let's shift forward a littlebit into how did you get into
(11:49):
publishing?
Who was it that brought you intothis?
Tell me a little bit more aboutlike you went from event
planning to you know what, Iwant to work with authors.
So tell me about that.
SPEAKER_00 (11:58):
This is such a cool story, and I, you know, it goes
back to I think that in 2019, Ireally connected with my heart
and my intuition.
I think we all know inside thatthat we're gonna get messages of
like what's supposed to happennext, right?
We don't always have all theanswers.
So, so let's go back.
2015, I sell my company and Idon't start Lucky Book until
2022.
So that's important to know.
(12:19):
Like, that's seven years where Iwent and worked for nine to
five.
I helped other female foundersstart their companies.
I started a collective and othercommunity events, but I always
said I wasn't ready to ownsomething myself, but I was
still kind of giving back likemy business acumen and all of
that like knowledge transfer,right?
So 2022, I'm pregnant with mysecond child, and I know that
(12:40):
this is like completing ourfamily.
Okay.
So I named my first baby BabySunshine because I was going
through the grief of my father,right?
At that time.
So baby number two was calledBaby Abundance.
And I said, okay, babyabundance, I'm ready.
You're gonna bring me mybusiness idea.
And I started getting messagesfrom Baby Abundance.
So I would literally talk tothis baby in my belly, and he
(13:01):
would say to me, Yes, mommy, I'mgonna bring you your business
idea.
It's not gonna be service-basedthe way you did it before.
It's going to be a product andit's going to impact millions of
people.
And you're not gonna do it byyourself because I was a CEO of
my past company.
You're gonna do it with your bizbestie and you're gonna do it
together, and it's going to be afamily legacy.
So all of that really resonated.
(13:21):
But Jen, I don't get me wrong, Ihad to go back to my friends and
be like, did I really say thiswhen I had a when I when I was
pregnant?
And my friends confirmed thatyes, I didn't just make up the
story.
SPEAKER_01 (13:31):
You're actually saying this out loud.
You're going through it.
SPEAKER_00 (13:35):
I was saying this, Jen.
So to be honest, I didn't knowit was publishing.
All I knew was that it wasproduct-based, and of course it
was gonna use my genius.
So something that was cool thatpeople know about me is that I
worked with a real lots of coollike international icons who had
that were like number onebest-selling authors.
So, like the Late Wayne Dyer,Deepak Chopra, Marion
(13:58):
Williamson, Eckert Tolley,Elizabeth Gilbert.
So I've always been aroundauthors.
And when I was an event planner,I actually also hosted a lot of
media tour publicity tours orbook launches for authors.
So it's interesting how my lifehas gone full circle and I can
see that now.
So, you know, fast forward,baby's born on March 17th.
Okay, so those of you who know,that's St.
(14:19):
Patrick's Day.
So lucky day of the year, hencethe name Lucky Book Publishing.
Okay.
SPEAKER_01 (14:23):
Is that where the name comes from, Sammy?
SPEAKER_00 (14:25):
Yes.
SPEAKER_01 (14:26):
That is so sweet.
I don't think I ever knew thattill right now.
Thank you for sharing that.
I love that so much.
Oh, it's so lucky.
SPEAKER_00 (14:32):
It's so lucky.
It's lucky and auspiciousbecause the baby, and he came so
quickly that day, he wasn'tactually like he was early, and
it's just like, okay, yes, babyLionel, like you were meant to
be born on March 17th.
Little did I know.
Once again, it's part of thestory, right?
So a few months later, I'mholding the baby, and you're
gonna laugh, but I'm watchingYouTube and a YouTube ad comes
(14:53):
up about publishing.
And intuitively, I just I callmy biz besti, who you know is
Samar, she's the co-founder ofLucky Book, and I say, Hey, I
saw this publishing thing.
Like, can we just do this?
Like, I just have a good feelingabout it.
Let's just write books, let'sjust create a thought
leadership.
Like, we were both into brandingand events and marketing.
We didn't know it was going tobe a publishing house, Jen.
So I wrote my first book on thewedding planning secrets of a
(15:16):
wedding planner, like the littleblack book of wedding planning
secrets, and it became abestseller.
And our first 20 clients werefrom Facebook.
It was when I announced my bookto the world, and everyone's
like, oh, Sammy's back.
Like, you know, can she help mewrite a book?
Can she help me write a book?
So, Lucky Book Publishing wasactually built from the people.
It the people told me this iswhat they wanted.
(15:36):
I was just going on my destiny'slife path.
And here we are.
SPEAKER_01 (15:39):
That's so, so beautiful.
I love that.
So you started creating LuckyBook Publishing with you and
Samar.
I love that.
I don't think I realized thatyou guys were such besties
beforehand.
And as you were talking about atthe start, right?
Community, so important.
So you started collecting allthese people.
You started helping them writebooks.
Terry Kingston, one of your OGs,one of my, you know, good
friends who brought me into thisworld with my TEDx talk and all
(16:02):
of this stuff.
And it just kept going.
So now here you are publishingall of these books.
Can we talk a little bit?
Because I've had a lot of peopleask me, I don't understand this
whole hybrid publishing thing.
SPEAKER_00 (16:15):
Yes.
SPEAKER_01 (16:16):
And I am with lots of professionals
Toastmasters, TEDx speakers,keynote speakers.
They all want to write books.
All of them want to, like, howare you doing this, Jen?
And I'm like, you guys, listen,I never in the history of my
life ever thought I would writea book.
I am not a writer.
Can I speak?
Absolutely.
Can I use my voice all the time?
Yeah, I use it way too much.
(16:36):
But trying to put things down onpaper, I have ADHD.
I'm dyslexic.
Like I literally physicallycannot write.
And I thought, there's no wayI'm ever going to write a book.
Except I didn't realize thatthere is this whole system out
there between self-publishingand traditional publishing
that's called hybrid publishing.
And it's this beautifulpublishing availability out
(16:59):
there that allows you to getyour heart out into the world.
So can you talk me through alittle bit what hybrid
publishing is?
And for my listeners who are outthere thinking, like, oh my God,
I've been wanting to do this.
This is the perfect opportunity.
So talk me through that a littlebit.
SPEAKER_00 (17:15):
Oh, I love that so much.
And this is my favorite topic totalk about on how, like, I'm so
proud of what Samar and I havebuilt at Lucky Book Publishing
and also like what you all feedto the ecosystem of what it is.
Because we are, we are in thisspace called hybrid publishing,
which means we're in anopportunity to disrupt the
industry.
Okay.
So I think we all know whatself-publishing is.
(17:35):
You're going to have to learneverything yourself.
You're going to write, publish,do all the things, probably make
101 mistakes, not be able, youknow, but like you're going to
do it and you're going to figureit out.
It's probably going to take alot of time, but it's there for
you.
So for the DIYer, it's great.
Like it's not going to stop.
It really democratized thesystem.
Then traditionally, there's, youknow, the big five publishers.
You had to get a literary agent.
(17:55):
You had to like pitch your storyand then like pray someone was
going to pick up like your book.
So we live right in the middlewhere we say, you know what?
Check out Lucky Book Publishing,see if it's a right fit for you.
What's cool about being a hybridpublisher, and what's cool about
what Smart and I would build isI actually never worked for a
traditional publisher.
Yes, I've worked for the media.
(18:17):
So I didn't have any of thosepreconceived ideas of what they
do, but I knew people who workedin the industry.
I also understood howself-publishing worked.
So we get to build a publishinghouse from scratch.
So what did we do?
We take the best of the best oflike why people like
self-publishing, why do peoplelike traditional publishing and
what is missing?
And that is what we created inLucky Book Publishing.
(18:39):
So a hybrid publisher basicallyis giving you that street cred
and credibility of the stamp ofa publisher, right?
So if you look at all of ourbooks, like you're getting like,
you know, the lucky book on thespine, they're getting you your
ISBNs, they're they're doingsort of all of that
accountability.
SPEAKER_01 (18:56):
Just to interrupt you, I didn't even understand
what an ISBN was until I startedworking with you guys.
This is what I'm talking about.
Self-publishing was a nevergonna happen thing for me.
Like the amount of knowledge andunderstanding you guys have is
exactly why we need this.
Sorry, continue.
SPEAKER_00 (19:09):
No, exactly.
Well, your perfect example, andyou talked about coaches and
people in Toastmasters andTennis.
Like you're all very busyalready, right?
Like you're all like working inyour business, or maybe you have
a nine to five, and then you'redoing this on the side as a
passion.
Do you really want to learn awhole other industry from
scratch?
For I would say probably not thebest use of your time.
What would be really awesome foryour time is to look into
(19:31):
something like Lucky BookPublishing.
Because what it is is, you know,there's two options.
Like you come in with literallyjust a book idea, or you're
coming with us with yourmanuscript.
We're going to help you rightfrom the start.
Okay.
So you get assigned a book coachand they take you through all
that writing stuff.
Okay.
So I've basically created withSamar our favorite formula for a
(19:52):
nonfiction memoir book.
That is one of our specialties.
Like almost all of our books arelike that.
But even if you're not anonfiction memoir, the patterns
are still the same foreverything else.
Okay.
So yes, we have fiction andchildren's books too, because
that's where I'm starting tostart talking to you about the
magic.
So you're right.
You never thought that you werea writer, but here you are.
You've got into this space,you've got the tools and skills
(20:13):
from us.
You saw our book outline, youjoined our writing classes, you
joined our authors' communitycalls, and you realize, hey, I
can do this too.
I'm just like you.
Like I'm, you know, I'mlaunching this book right in LA
in November, my fourth book.
And I wrote it out in voicenotes.
SPEAKER_01 (20:29):
Oh, I love that.
But this is the unique thing.
I want to stop us down there.
And again, your new book, Writethe Book That Changes
Everything, is coming outNovember 15th.
I'm so excited for this book.
I think it's gonna really justchange so many lives.
But right there is exactly whatI'm talking about is especially
with the tech that exists outthere nowadays.
You have so many differentmodalities of writing your book
(20:52):
that you never had, that none ofus had back in the day.
That there's so many ways tohelp us.
There's AI.
Not that we want AI to write ourbook completely, but what I mean
is there's Grammarly, right?
Do you know how many times I'veshoved my shit into Grammarly to
be like, I don't understand howto use commas, guys?
Like, or I just send it to aneditor and she helps me
(21:12):
understand, hey Jen, this parthere isn't making any sense.
Why don't we change this word upright here?
This is the kind of support youget within Lucky Book
Publishing.
And I want to kind of say realquick, whilst there's tons of
different types of hybridpublishers out there.
The thing that happened to mewhen I was kind of looking
around and I started deciding,like you, just that big thing
went on my heart.
(21:32):
I had done my TEDx talk and Ithought, okay, I need to put
this in written form becauseeveryone kind of keeps asking me
these questions.
I I teach on this, but again,people don't want to join my
program, they just want to readit.
So I was like, okay, what can Ido?
There's a lot of kind of shadyhybrid publishers out there.
I'm just gonna keep it real.
And they wanted so much moneyfor doing nothing.
And they wanted me to alreadyhave my manuscript pre-written.
(21:55):
When I joined you guys, I hadnothing.
I had an idea, I had a title,and that was it.
And then I worked with Ellie,you know, the beautiful Ellie,
as we all know, and my bookcoach, and she just really
helped me to get to anunderstanding.
This right here, to me, is thequintessential beauty that comes
from lucky book publishing,unlike any other hybrid
(22:15):
publisher, is the community youhave created amongst all of us
authors and the way we help eachother.
I have sent chapters to otherauthors to be like, girls, I
need your help.
I'm overthinking this.
And we have other authors, youknow, like, guys, check out my
book cover.
What do you think?
Where else are you gonna getthat?
You don't even get that intraditional publishing.
(22:36):
The authors do not talk to eachother at Penguin or you know,
Harper.
Like, they're not friends.
These girls are like my bestiesnow.
Like we're in group chatstogether, we're talking to one
another.
Where else are you gonna getthat?
That to me, right there, islucky book publishing in a
nutshell.
It's this beautiful, helpfulcommunity because you, Sammy,
(22:57):
want to get people's words outthere, don't you?
SPEAKER_00 (23:00):
Exactly.
Let me show you my card, thispromo card.
This kind of sums it all up.
This is what I've been sharing.
SPEAKER_01 (23:07):
Oh, I love that.
Okay, it says for peoplelistening, it says, write the
book, build the business, be thebrand.
All right, talk me through it.
SPEAKER_00 (23:15):
Okay.
So here at Lucky BookPublishing, it's not just about,
I don't want to just take, youknow, Jen's money and help her
publish a book and then say, seeyou later.
Like that's not how my heartworks.
I knew that I was getting intopublishing because I was going
to disrupt the industry.
I actually had a dream andLouise Hay came to me.
If anyone knows who Louise Hayis, she was the founder of Hay
(23:38):
House, okay?
And she said, Sammy, you gotthis.
You're gonna put your own spinon it, and it's going to be
amazing.
This is how you're going toimpact millions in the world.
So for me, a book is everything.
A book is legacy.
It's going to outlive Jen.
Like, how many of you know yourgreat-great-grandparents?
Like, probably not.
You might not even know theirname.
(24:00):
Jen now is a legend.
She'll be a legend in her familyand in her friend circles
because she has a book thatlives on past her.
She's going to have an audiobook that lives past her.
She has a podcast, all of thesethings.
It's incredible.
Okay.
So that's her building thebrand.
Okay.
So I am very interested,particularly women in business.
I love that a book turns yourbusiness card into a billboard.
(24:22):
I love that your book gets youon stages.
I love that, you know, yourfuture client is going to read
your book and be like, who isJen Noble?
I need to work with her rightnow.
I love that a book can changepeople's lives, that it can
impact from one to many.
Like Jen can only hold space forlike so many people, but now her
book is going to get her greatwords out in such a ripple
effect way.
(24:43):
Like that's the business side ofthings.
Okay.
So this is where I thinktraditional publishers fall
short.
They're not giving you businesscoaching on how like the book is
the lead gen and the strategyinto your business.
I don't look as a at a book aslike an extra thing in a
business.
I believe it's like part of thecore of the business and the
values.
When you read Dance ofAttachment of what Jen's talking
(25:04):
about, this is her heart andsoul of her business and how she
shows up for the women in hercommunity, right?
Like this is the type of stuffwe're creating here.
So I'm very invested inunderstanding that Jen's writing
a book, but it's going to leadto building her more business
and helping her be the brand sothat she can impact millions, do
(25:25):
the 80-20 rule.
I love that.
You know, everyone should havelike 80% is the rocks in your
business, 20% is how you'regoing to give back in the world.
You know, we look at someonelike Julie Sung, who you're
going to meet.
She said, 80% of my clients is,yeah, it's going to be like
universities, like privateworkshops with corporations,
stuff like that.
But 20%, I want to work withwomen's shelters and
incarcerated women.
(25:45):
I want to give away my book.
I want to do free workshops.
Like these are the type ofpeople, like Jake Talbert, also
flying in from Arizona toCalifornia, you know, talking
about the giver method.
We all have a superpower insideof us.
This book helps you get superclear on that and be like,
that's how you give back to theworld.
That's how you get clarity onyour purpose and being, you
know?
So these authors are justincredible.
(26:07):
So I'm in this amazing spacethat, yes, we help you write the
book, we publish the book, andthen we help you also market the
book after that.
Like what's going to be so cool.
So Jen's book's going to becoming out in October 2025.
And I can tell you, if we sitback here a year later, you
know, invite me back October2026, she'll be able to share
(26:29):
all the ripple effects on how ithelped her build the business
and be the brand.
SPEAKER_01 (26:32):
Oh, I love that idea.
Let's do it.
I'm already scheduling it in.
Because it's so true.
When I first joined, I justthought, oh, you guys are just
going to help me write the bookand then you'll be done with me.
No, I sit in those weekly, bythe way, that I love those calls
so much.
Our Monday weekly calls.
It just feels so communityoriented.
Everyone levels me up.
But yeah, someone like TerryKingston who wrote her book,
What back in 2023?
She's still here.
(26:54):
She's still benefiting off ofher book and she's still getting
her message across to people.
And you still work with her handin hand.
SPEAKER_00 (27:00):
I do.
SPEAKER_01 (27:00):
You don't just help people and then drop them.
Like we are now a part of yourcommunity forever and it's just
gonna keep growing.
So let's transition real quickto talking about the event in
November.
This is the big LA book launch.
Myself, Julie Sung, who wroteThrive and Shine, like you
mentioned.
Both of us are doing our bigbook launches there.
You are also doing your booklaunch there as well.
Write the book that changeseverything.
(27:22):
We're gonna have other luckybook publishing authors that are
coming in to speak, to sharetheir story, to enjoy and
celebrate with us.
So let's talk about that becauseI gotta tell you, this right
here is worth everything for me.
I can't believe I get to say, ohmy God, I'm having a book launch
party in LA.
Like, who even am I?
What is happening in my liferight now?
SPEAKER_00 (27:43):
Yes, Jen, claim your space.
This is for you.
So here's another thing aboutLucky Book Publishing.
Because I come from a publicityand event marketing background,
when we started this company, Iwas like, okay, I'm gonna make
sure that our authors are iniconic cities around the world.
So we bring you to LA, we bringyou to New York City, we put
your book on billboards in TimesSquare, we take you to Dubai.
(28:06):
Like it is so important to helplift.
I feel like I have aresponsibility to my authors to
make sure that they're seen.
So, Jen, this is so excitingwhat we're doing.
So, this is our first visit forour LA Authors Workshop,
November 15, 2015.
But it's gonna be something thathappens uh once a year, and
we're already talking aboutadding the Bay Area.
SPEAKER_01 (28:26):
Oh, I can't wait to do the one up in the Bay Area.
It's gonna be so exciting uphere.
Everyone already, I was justtalking, I was just at an NSA,
which is the National SpeakersAssociation event last night,
and I was telling them all abouthow much I love my publisher,
and they were all just likesalivating, right?
They're just like, tell me more,how do we do this?
I need to write this book.
I already have three manuscriptsready to go.
(28:47):
And I was like, just wait, justwait.
I already invited them down toLA, but you gotta come to the LA
one, come again to the Bay Areaone.
But the one in LA, Santa Monicaspecifically, as anyone that
knows California knows, is verydifferent.
November 15th, we got thebeautiful Santa Monica Library.
SPEAKER_00 (29:03):
It's gonna be so amazing.
So here's the thing you know,they say eight out of 10 people
have a book idea inside of them,but less than 1% of people
actually go through with it.
You know, so that means thateight out of 10 people, just
even in the Cali area alone,like that's a lot of people who
have a book on their mind andtheir heart.
I invite you to spend theafternoon with us.
(29:24):
You know, it's amazing.
We're making it accessible.
There's free tickets.
You could upgrade to VIP if youwant, signed copies of some of
these new book releases too.
But, you know, we want you tojust be in that space, be in
that space to meet other authorswho are just like you.
You know, maybe you're thatsingle mom who's juggling three
or four jobs, and you know, likelife seems really tough right
(29:45):
now, but you have like thiscourageous story.
You know that there's like apart two of you out there that
you know that you want to getout.
Or maybe, as you said, you'rethat person with three
manuscripts sitting onsomething, or maybe you're just
feeling a little stuck andyou're like, I just want to be
in a room with other inspiringpeople who.
Are like going after their bigdreams.
Like, that's the thing.
This LA authors workshop spaceis for everybody.
(30:07):
So for the first three hours, 12to 3, we're going to be hearing
inspirational talks.
So picture like five-minute TEDtalks that are inspiring.
You're going to meet like theseamazing authors, right?
Including like there's Halflying in from New York, all
over the place, people areflying in.
You're going to get to hearbehind the stories like how did
their book change everything forthem, right?
(30:28):
And then you're going to havechances to talk with me, and I'm
going to walk you through someideas.
You know, you could be leavingthat day with a book idea, like
started.
And then three to five is allabout celebrating.
Like Jen, so excited to beholding your book in your hand.
Julie, like, bigcongratulations.
You know, she's from the LAarea.
And like so many of you weregoing to be toasting.
(30:50):
So, like, friends, family, so ifyou're more like the social vibe
person, come for the three tofive part.
Come toast with us.
Come network.
Come meet these amazing authors.
I promise you, this is amazing.
And this is part of my heart andsoul of Lucky Book Publishing.
So we do book tours in LA, inNew York, at least once a year
for our authors.
So if like your calling is Ineed to write a book, not only
(31:11):
do you get to write a book andpublish and become a number one
bestseller, you also get to dobook tours in LA and New York
with us.
So these are some things thatlike I don't know if any other
publishers are doing this kindof stuff, Jen.
I'm just so excited to welcomeyour community to meet us in
person.
SPEAKER_01 (31:26):
I love that.
You're so right.
No other publisher I know isdoing this, whether it be
traditional hybrid or evenself-publishing.
Because even as aself-publisher, what are you
gonna do?
Just like go to LA on your ownand kind of like, well, how does
that even look?
Like you can figure it all out,but having that community behind
you to be able to do it, it'sit's everything.
So again, thank you so much,Sammy, for coming on here,
(31:47):
talking to us.
If anyone is interested inwanting to come to the LA event,
there's going to be a link inthe show notes.
I want you to click on that.
Also, we are talking about itall the time in our free
Facebook community.
Speak honest, securecommunication for women.
So many of my uh ladies arecoming.
They're already like figuringout how to like share hotel
rooms together.
Cause in my community, we'remaking this a party.
(32:08):
Like in my community, it's ourthree-day event.
We're coming in, we're having somuch fun.
We are having an entire ladies'retreat.
We are just having a woman'sweekend.
Come leave the kids in the hubbyat home.
I want you all there.
We're gonna have so much fun.
You're gonna get to meet someonelike Sammy, such an
inspirational woman that justbeing in her presence, you guys,
levels you up.
(32:28):
I'm not even kidding you.
Just being able to talk withher, you're all of a sudden
gonna be like, oh my God, Icould conquer the world.
I could do this.
And that's the kind of energythat we're bringing.
So as we're wrapping up today,Sammy, is there one last thing
that you would like people toknow as we finish?
SPEAKER_00 (32:42):
I just want everyone to like turn back to their heart
for a minute and just be like,you know, when you heard me talk
about who I am, like I just wanteveryone to just like hold that
heart.
Like, I think that I I just wantto share my gratitude of meeting
you.
This is the ripple effect ofwhat happens in the Lucky Book
family, thanks to Terry.
And just I just want to say myheart is so full and I have so
much more to give.
(33:03):
And within all of us, we havethat power.
And I want you all to justbelieve in your one big dream.
I know for Jen, you know,publishing this book is like a
dream come true.
For me, going to LA, hosting anLA author's workshop, launching
my book in LA, that's a reallybig dream coming up.
So if we could all just likepause and and you know, hold our
(33:23):
heart for a minute, like what'sshowing up for us?
What's the message that we needto hear?
And I just want to hold spacefor everyone and tell you, I'm
cheering you on.
SPEAKER_01 (33:31):
That's beautiful.
All right, ladies, this weekyour homework is to pause, to
hold your heart, and to ask it,what is it trying to tell you?
What is your one big message?
Thank you so much for coming ontoday, Sammy, and I will talk
with you later.
Take care.
Wow, what an incredibleconversation with Sam.
(33:51):
Every time I talk with her, I amjust reminded that this book
journey is so much bigger thanme.
It's about legacy, community,creating something that will
keep rippling out into the worldlong after us.
And I'm just so honored to be apart of it.
And speaking of that, my book,Dance of Attachment, you can
officially go check it out atdanceofattachment.com or you can
go check out the link in theshow notes.
(34:13):
This is the book that will helpyou finally understand your
patterns in love.
It will help you heal the oldwounds that keep pulling you
back.
And more importantly, it isgoing to help smart women like
you stop doing dumb shit inrelationship, ladies, and let's
learn how to actually break thepattern so we can have those
relationships where we feelsafe, seen, and secure.
(34:36):
So I want you to go check it outat dance of attachment.com.
And when you do, you're not justgetting a book, you're joining a
movement, a movement of womenwho are done settling for
surface level love, and they areready to feel what it feels like
to be in a loving relationship.
So head todanceofattachment.com, get your
copy, and let's keep dancingthis dance together.
(34:57):
I will speak with you all nextweek.
Take care.
As we wrap up today'sconversation, always remember
that healing is a journey, not adestination.
And it is an honor to be a partof your healing journey.
If you want to dig deeper intothe topics we cover today, be
sure to head over to our shownotes where you can find all of
(35:19):
the valuable informationmentioned in today's episode
right there.
And please remember to rate,review, and subscribe if you
enjoyed today's podcast.
Your feedback means the world tous and helps others discover our
podcast.
Until next time, remember tospeak up and speak honest.
Hello, and welcome to Speak Honest.
I am your host and certifiedrelationship coach, Jennifer
Noble.
It has been my passion for overa decade to help women like you
heal.
What's been holding you backfrom having the relationships
you deserve?
Are you struggling with arelationship where you can't
seem to voice your emotions,needs, and boundaries without
(00:26):
having it blow up in your face?
Then you have found the rightpodcast, my friend.
Get ready for practical tips,empowering truths, and honest
conversations.
Now let's dive in.
Hello, ladies, and welcome backto another episode of Speak
Honest.
I am Jen Noble, your go-torelationship coach, and on
today's episode, oh, I cannoteven tell you how excited I am
(00:49):
for what we are gonna be talkingabout because we're talking
about something that's not onlyhuge for me personally, but it's
also going to be a life-changingopportunity for so many of you.
Now, if you haven't heard yet,my book, Dance of Attachment, is
officially launching thisOctober.
So exciting! And we're not justdoing a little book signing, we
(01:12):
are doing this full-on genstyle.
It is a three-day celebration inLos Angeles, California.
And here's what's going down.
So Friday night, we are kickingthings off with connection
dinners, some richrelationships, and some really
special author events.
But then on Saturday, onNovember 15th, we are doing the
LA Authors Workshop andNetworking Reception, where I'll
(01:35):
be officially launching Dance ofAttachment into the world.
And you'll get to hear fromauthors, publishers, and
speakers who are making massivemoves with their books.
And yes, I will be right thereas well, sharing my story.
And then Sunday, we're closingout the weekend with a healing
day on the beach because youknow me, I'm all about balance
of celebration and restoration.
(01:57):
And so having all of thistogether is going to be so
beautiful.
And I've got to say, I honestlyjust never thought I'd be here.
Listen, I, and you're gonna hearme talk about this with Sam a
little bit, but I'm dyslexic.
I have ADHD, and for the longesttime, I never thought I could
write a book.
I thought it was impossible.
But that's the beautiful thingabout the work that we do here
(02:19):
inside of Speak Honest.
I worked through all of thosewounds.
I worked through those patterns,and I found a way to achieve my
goals.
That is the thing I want to betalking about.
And the beautiful thing aboutthe way that I partnered with
Lucky Book Publishing is thatthey didn't just hand me a
checklist and then send me on myway.
They gave me a community.
(02:39):
They gave me coaching.
They gave me a way to haveaccountability.
They gave me other women to talkto, other authors who have
become basically my sisters inthis process.
It's been such a supportivespace.
And if you know anything aboutme, you know that I think a
community and a supportive spaceis one of the most important
things we can be doing in ourhealing journeys, if not our
(03:02):
human journeys.
So today, I get to bring you thewoman behind all of this.
My publisher, my friend, one ofthe most inspiring leaders I
know, Samantha Moonsami.
Sam is the co-founder of LuckyBook Publishing.
She has built a publishing housethat is all about disrupting the
(03:22):
industry, centering community,and helping women like us not
only write books, but buildlegacies.
I can't wait for you to listento this conversation.
You're gonna hear all about howshe got started in this world of
publishing and even the funstory about how Lucky Book
Publishing became its name.
I love that.
I never knew that till recently.
And what it's like to build abusiness while also building a
(03:46):
marriage and a family.
And also why Sam believes sodeeply in helping authors not
just to publish their books, buthow to use that book to build
their brand, their business, andtheir impact.
You're going to hear more aboutthe LA event and what it's gonna
look like to be a part of thelucky book family.
(04:07):
And trust me when I say being inSam's presence, it just lights
you up.
She has this way of making youfeel like your big dream is
actually possible.
So if you've ever had thatlittle whisper in your heart
saying, I just I have this storyinside of me, then today's
episode is for you.
This conversation will give youclarity, encouragement, and
(04:27):
maybe even that nudge you'vebeen waiting for.
So let's jump in.
Hello everyone.
I am so excited to have thebeautiful Samantha with us
today.
Samantha, I want you to just goahead and jump right in.
Introduce yourself, tell us alittle bit about yourself and
everything that you are.
SPEAKER_00 (04:48):
Oh, thank you so much, Jen.
So excited.
If you don't already know, Jen'sone of our authors.
I am the co-founder of LuckyBook Publishing.
I remember my first DM from Jen,and she's just like, oh my God,
you know, like I know we're likeother parts of the world
together, like other sides ofNorth America, but I'm like, I
love you, I love what you'redoing, I love what you're
creating.
I need to write a book with you.
(05:08):
And thank you so much.
That warms my heart.
And I think that that's reallythe heart of who I am.
When I think of my life, it allcomes down to one thing.
It comes down to community.
I started, I mean, I'm uh I'm adaughter, I'm a mother, I'm a
sister, I'm a friend, I'mmarried.
I met my beautiful husband in2015.
(05:29):
I actually had an event planningin Public City company at the
time.
And I sold the company at thesame time after I met him
because I realized that havingthat company, like that was my
everything.
It was like I threw everythinginto it, but there were so many
parts in me that were missing.
You know, we're here to talkabout like relationships and
love too.
Like, so I made that bold leap.
Even though I loved it so much,I knew that by giving up
(05:51):
something that I was so good atwas going to take me on these
quantum leaps beyond myimagination.
So I met my husband, thenboyfriend in 2015.
We got married in 2019, and myfather passed away in December
2019, like a few months after Igot married.
I was five months pregnant withmy baby, and that just changed
(06:13):
everything for me in thetrajectory of my life.
And I think anyone who's lostlike a parent or like a deep,
like their first love, theyunderstand what that means.
Everything in my life changedafter then.
Like, yes, I cared about peoplein the community.
I always held space for peopleas an event planner.
I'm a communicationsprofessional.
I've been in the media, like allthe things.
But then it's almost like, oh mygosh, like, how do you want like
(06:35):
you I don't want my tombstone tosay, like, Samantha, like best
wedding planner in the world.
SPEAKER_01 (06:40):
She could fold a mean napkin, that girl, yes.
SPEAKER_00 (06:44):
Yeah, like that can seem so shallow and brutal,
right?
So, like everything started toshift for me of like, what is my
why?
Like, why am I here on planetEarth?
And it was all like, it's allfor love.
Like, it's all to like sharelove, bring community, but in a
truly meaningful way, you know.
So I think through all of thosemoments, like, you know, a lot
(07:06):
of fast things happened aroundthat time, but it taught me so
much about boundaries, you know,it taught me so much about like
who I want to be.
And the person that you see heretoday, you know, I've got two
beautiful children.
Like today, they're they'rethree and six years old.
They're like a huge light of mylife.
And I remember being that20-year-old or that 30-year-old
and feeling lonely in mydowntown condo and being like,
(07:28):
oh my God, the day that I getmarried or have kids, like I'm
gonna be so grateful.
And the thing is, I am, like Itruly am.
No matter the worst days, nomatter all the ups and downs
that we go through, like layoffsor health scares or the bumpy
things.
It's just like, no, I amgrateful and I know that, you
know, all of these things arehere to teach me something.
(07:49):
I think me taking the time to goback to my heart and
self-reflection has just made mesuch a better partner, friend,
mother, co-founder to a businessthat holds space for, you know,
around 50 authors.
Like it's just, I don't think Ican talk about who I am without
talking about some of thoselayers.
SPEAKER_01 (08:07):
That's so beautiful.
Thank you so much, Sammy, forjust sharing all of that right
now.
And let's backtrack a littlebit.
Talk me through.
So you met your husband in 2015.
At this point in time, you saidyou're an event planner,
correct?
Yes.
Beautiful.
So when did you end up sellingthat company?
So, like a few months later,like I said, and Oh, like
literally, like just right then.
Like there was just like a bigimpact.
(08:28):
So I because I wanted to know,like, talk me through what it
was like in your relationship.
You're this incredible,successful businesswoman.
Like, you are such a badass,right?
Like, this is just so amazing.
And this man comes into yourlife, and I want to speak to my
listeners out there that havethis desire to run these
businesses, to be thatentrepreneur, you know, to be
that badass woman, and thinking,oh, but you know, men are
(08:52):
intimidated by me, or they theycould never do anything like
that.
So talk me through you're you'realready successful by the time
you meet him, and you justbecome more successful as you're
going.
What's that been like in yourrelationship with him through
that process?
SPEAKER_00 (09:05):
So I'm not gonna lie, when I met my husband, he
was very different than thecharacteristics of someone that
I would have dated before.
Oh, I love that.
Go on.
I did date a lot of quieter,kind of introverted kind of men.
I think when I met him, it'slike I met my match.
Like he was alpha male, he waslike muscular and strong, like
(09:27):
he really has a presence.
So he kind of like he hetriggered me a lot because he
was bossy and I was being bossy.
But I did know through my workof being single and knowing what
I needed next in my life, I knewI wanted someone who would
challenge me and who would, youknow, who was strong and like
(09:49):
wasn't just kind of doing likeemotional drive-bys with me.
Like, I think a lot of my pastrelationships, I attracted
people who loved my sunshine.
And you know what I mean?
They they were attracted tothat.
And then I attracted how muchthey loved me.
And then I just thought thatthat was like the dream
relationship.
Yeah.
But it wasn't really what Ineeded.
What I needed was someone, and Iremember someone telling me this
(10:11):
and saying, like, it's easy tolook like side by side at each
other and be like, I love you, Ilove you.
But what if you're both lookingout into the world and being
like, I love us, but I'm excitedto share the world with you.
And I think he was the firstperson I met that we said that.
We said, like, we we care foreach other, but we also like
(10:33):
know that like we're going onthis together outwards and we're
gonna figure it out.
Because when you put yourselfout into the world with love,
it's a totally differentsituation than like when you're
in like the bubble, right?
And I didn't want to be in thebubble.
So I think because I did some ofthe work before I met him, I
didn't fall into the same likepatterns of how probably a lot
(10:54):
of the stuff that you're talkingabout in your book, right?
So by the time I met my husband,like I was really excited and
ready to be in something thatwas very different than I've
ever like kind of experiencedbefore.
And yeah, like selling thecompany was a really important
part of that journey because Ineeded to cut a lot of the ties
of like that past life and makeroom.
Like when you're an eventplanner, you work in the
(11:14):
evenings, you work on theweekends.
So if I'm telling the universe,oh, I want to give time and
attention to like, you know, mybeloved, well, don't you have to
kind of show up for that, right?
Like you need to make the time.
SPEAKER_01 (11:26):
You know, I talk about that a lot with the ladies
in my program and my clients andtalking about like if you want
to bring a man into your life,you do need to kind of start
making that space for that atthe same time.
So, what I love is like you hadalready put that intention out
into the universe that you weregonna start making that space.
And even before you finishedmaking that space, already
somebody's coming in.
So I love that.
I adore that so much.
So let's shift forward a littlebit into how did you get into
(11:49):
publishing?
Who was it that brought you intothis?
Tell me a little bit more aboutlike you went from event
planning to you know what, Iwant to work with authors.
So tell me about that.
SPEAKER_00 (11:58):
This is such a cool story, and I, you know, it goes
back to I think that in 2019, Ireally connected with my heart
and my intuition.
I think we all know inside thatthat we're gonna get messages of
like what's supposed to happennext, right?
We don't always have all theanswers.
So, so let's go back.
2015, I sell my company and Idon't start Lucky Book until
2022.
So that's important to know.
(12:19):
Like, that's seven years where Iwent and worked for nine to
five.
I helped other female foundersstart their companies.
I started a collective and othercommunity events, but I always
said I wasn't ready to ownsomething myself, but I was
still kind of giving back likemy business acumen and all of
that like knowledge transfer,right?
So 2022, I'm pregnant with mysecond child, and I know that
(12:40):
this is like completing ourfamily.
Okay.
So I named my first baby BabySunshine because I was going
through the grief of my father,right?
At that time.
So baby number two was calledBaby Abundance.
And I said, okay, babyabundance, I'm ready.
You're gonna bring me mybusiness idea.
And I started getting messagesfrom Baby Abundance.
So I would literally talk tothis baby in my belly, and he
(13:01):
would say to me, Yes, mommy, I'mgonna bring you your business
idea.
It's not gonna be service-basedthe way you did it before.
It's going to be a product andit's going to impact millions of
people.
And you're not gonna do it byyourself because I was a CEO of
my past company.
You're gonna do it with your bizbestie and you're gonna do it
together, and it's going to be afamily legacy.
So all of that really resonated.
(13:21):
But Jen, I don't get me wrong, Ihad to go back to my friends and
be like, did I really say thiswhen I had a when I when I was
pregnant?
And my friends confirmed thatyes, I didn't just make up the
story.
SPEAKER_01 (13:31):
You're actually saying this out loud.
You're going through it.
SPEAKER_00 (13:35):
I was saying this, Jen.
So to be honest, I didn't knowit was publishing.
All I knew was that it wasproduct-based, and of course it
was gonna use my genius.
So something that was cool thatpeople know about me is that I
worked with a real lots of coollike international icons who had
that were like number onebest-selling authors.
So, like the Late Wayne Dyer,Deepak Chopra, Marion
(13:58):
Williamson, Eckert Tolley,Elizabeth Gilbert.
So I've always been aroundauthors.
And when I was an event planner,I actually also hosted a lot of
media tour publicity tours orbook launches for authors.
So it's interesting how my lifehas gone full circle and I can
see that now.
So, you know, fast forward,baby's born on March 17th.
Okay, so those of you who know,that's St.
(14:19):
Patrick's Day.
So lucky day of the year, hencethe name Lucky Book Publishing.
Okay.
SPEAKER_01 (14:23):
Is that where the name comes from, Sammy?
SPEAKER_00 (14:25):
Yes.
SPEAKER_01 (14:26):
That is so sweet.
I don't think I ever knew thattill right now.
Thank you for sharing that.
I love that so much.
Oh, it's so lucky.
SPEAKER_00 (14:32):
It's so lucky.
It's lucky and auspiciousbecause the baby, and he came so
quickly that day, he wasn'tactually like he was early, and
it's just like, okay, yes, babyLionel, like you were meant to
be born on March 17th.
Little did I know.
Once again, it's part of thestory, right?
So a few months later, I'mholding the baby, and you're
gonna laugh, but I'm watchingYouTube and a YouTube ad comes
(14:53):
up about publishing.
And intuitively, I just I callmy biz besti, who you know is
Samar, she's the co-founder ofLucky Book, and I say, Hey, I
saw this publishing thing.
Like, can we just do this?
Like, I just have a good feelingabout it.
Let's just write books, let'sjust create a thought
leadership.
Like, we were both into brandingand events and marketing.
We didn't know it was going tobe a publishing house, Jen.
So I wrote my first book on thewedding planning secrets of a
(15:16):
wedding planner, like the littleblack book of wedding planning
secrets, and it became abestseller.
And our first 20 clients werefrom Facebook.
It was when I announced my bookto the world, and everyone's
like, oh, Sammy's back.
Like, you know, can she help mewrite a book?
Can she help me write a book?
So, Lucky Book Publishing wasactually built from the people.
It the people told me this iswhat they wanted.
(15:36):
I was just going on my destiny'slife path.
And here we are.
SPEAKER_01 (15:39):
That's so, so beautiful.
I love that.
So you started creating LuckyBook Publishing with you and
Samar.
I love that.
I don't think I realized thatyou guys were such besties
beforehand.
And as you were talking about atthe start, right?
Community, so important.
So you started collecting allthese people.
You started helping them writebooks.
Terry Kingston, one of your OGs,one of my, you know, good
friends who brought me into thisworld with my TEDx talk and all
(16:02):
of this stuff.
And it just kept going.
So now here you are publishingall of these books.
Can we talk a little bit?
Because I've had a lot of peopleask me, I don't understand this
whole hybrid publishing thing.
SPEAKER_00 (16:15):
Yes.
SPEAKER_01 (16:16):
And I am with lots of professionals
Toastmasters, TEDx speakers,keynote speakers.
They all want to write books.
All of them want to, like, howare you doing this, Jen?
And I'm like, you guys, listen,I never in the history of my
life ever thought I would writea book.
I am not a writer.
Can I speak?
Absolutely.
Can I use my voice all the time?
Yeah, I use it way too much.
(16:36):
But trying to put things down onpaper, I have ADHD.
I'm dyslexic.
Like I literally physicallycannot write.
And I thought, there's no wayI'm ever going to write a book.
Except I didn't realize thatthere is this whole system out
there between self-publishingand traditional publishing
that's called hybrid publishing.
And it's this beautifulpublishing availability out
(16:59):
there that allows you to getyour heart out into the world.
So can you talk me through alittle bit what hybrid
publishing is?
And for my listeners who are outthere thinking, like, oh my God,
I've been wanting to do this.
This is the perfect opportunity.
So talk me through that a littlebit.
SPEAKER_00 (17:15):
Oh, I love that so much.
And this is my favorite topic totalk about on how, like, I'm so
proud of what Samar and I havebuilt at Lucky Book Publishing
and also like what you all feedto the ecosystem of what it is.
Because we are, we are in thisspace called hybrid publishing,
which means we're in anopportunity to disrupt the
industry.
Okay.
So I think we all know whatself-publishing is.
(17:35):
You're going to have to learneverything yourself.
You're going to write, publish,do all the things, probably make
101 mistakes, not be able, youknow, but like you're going to
do it and you're going to figureit out.
It's probably going to take alot of time, but it's there for
you.
So for the DIYer, it's great.
Like it's not going to stop.
It really democratized thesystem.
Then traditionally, there's, youknow, the big five publishers.
You had to get a literary agent.
(17:55):
You had to like pitch your storyand then like pray someone was
going to pick up like your book.
So we live right in the middlewhere we say, you know what?
Check out Lucky Book Publishing,see if it's a right fit for you.
What's cool about being a hybridpublisher, and what's cool about
what Smart and I would build isI actually never worked for a
traditional publisher.
Yes, I've worked for the media.
(18:17):
So I didn't have any of thosepreconceived ideas of what they
do, but I knew people who workedin the industry.
I also understood howself-publishing worked.
So we get to build a publishinghouse from scratch.
So what did we do?
We take the best of the best oflike why people like
self-publishing, why do peoplelike traditional publishing and
what is missing?
And that is what we created inLucky Book Publishing.
(18:39):
So a hybrid publisher basicallyis giving you that street cred
and credibility of the stamp ofa publisher, right?
So if you look at all of ourbooks, like you're getting like,
you know, the lucky book on thespine, they're getting you your
ISBNs, they're they're doingsort of all of that
accountability.
SPEAKER_01 (18:56):
Just to interrupt you, I didn't even understand
what an ISBN was until I startedworking with you guys.
This is what I'm talking about.
Self-publishing was a nevergonna happen thing for me.
Like the amount of knowledge andunderstanding you guys have is
exactly why we need this.
Sorry, continue.
SPEAKER_00 (19:09):
No, exactly.
Well, your perfect example, andyou talked about coaches and
people in Toastmasters andTennis.
Like you're all very busyalready, right?
Like you're all like working inyour business, or maybe you have
a nine to five, and then you'redoing this on the side as a
passion.
Do you really want to learn awhole other industry from
scratch?
For I would say probably not thebest use of your time.
What would be really awesome foryour time is to look into
(19:31):
something like Lucky BookPublishing.
Because what it is is, you know,there's two options.
Like you come in with literallyjust a book idea, or you're
coming with us with yourmanuscript.
We're going to help you rightfrom the start.
Okay.
So you get assigned a book coachand they take you through all
that writing stuff.
Okay.
So I've basically created withSamar our favorite formula for a
(19:52):
nonfiction memoir book.
That is one of our specialties.
Like almost all of our books arelike that.
But even if you're not anonfiction memoir, the patterns
are still the same foreverything else.
Okay.
So yes, we have fiction andchildren's books too, because
that's where I'm starting tostart talking to you about the
magic.
So you're right.
You never thought that you werea writer, but here you are.
You've got into this space,you've got the tools and skills
(20:13):
from us.
You saw our book outline, youjoined our writing classes, you
joined our authors' communitycalls, and you realize, hey, I
can do this too.
I'm just like you.
Like I'm, you know, I'mlaunching this book right in LA
in November, my fourth book.
And I wrote it out in voicenotes.
SPEAKER_01 (20:29):
Oh, I love that.
But this is the unique thing.
I want to stop us down there.
And again, your new book, Writethe Book That Changes
Everything, is coming outNovember 15th.
I'm so excited for this book.
I think it's gonna really justchange so many lives.
But right there is exactly whatI'm talking about is especially
with the tech that exists outthere nowadays.
You have so many differentmodalities of writing your book
(20:52):
that you never had, that none ofus had back in the day.
That there's so many ways tohelp us.
There's AI.
Not that we want AI to write ourbook completely, but what I mean
is there's Grammarly, right?
Do you know how many times I'veshoved my shit into Grammarly to
be like, I don't understand howto use commas, guys?
Like, or I just send it to aneditor and she helps me
(21:12):
understand, hey Jen, this parthere isn't making any sense.
Why don't we change this word upright here?
This is the kind of support youget within Lucky Book
Publishing.
And I want to kind of say realquick, whilst there's tons of
different types of hybridpublishers out there.
The thing that happened to mewhen I was kind of looking
around and I started deciding,like you, just that big thing
went on my heart.
(21:32):
I had done my TEDx talk and Ithought, okay, I need to put
this in written form becauseeveryone kind of keeps asking me
these questions.
I I teach on this, but again,people don't want to join my
program, they just want to readit.
So I was like, okay, what can Ido?
There's a lot of kind of shadyhybrid publishers out there.
I'm just gonna keep it real.
And they wanted so much moneyfor doing nothing.
And they wanted me to alreadyhave my manuscript pre-written.
(21:55):
When I joined you guys, I hadnothing.
I had an idea, I had a title,and that was it.
And then I worked with Ellie,you know, the beautiful Ellie,
as we all know, and my bookcoach, and she just really
helped me to get to anunderstanding.
This right here, to me, is thequintessential beauty that comes
from lucky book publishing,unlike any other hybrid
(22:15):
publisher, is the community youhave created amongst all of us
authors and the way we help eachother.
I have sent chapters to otherauthors to be like, girls, I
need your help.
I'm overthinking this.
And we have other authors, youknow, like, guys, check out my
book cover.
What do you think?
Where else are you gonna getthat?
You don't even get that intraditional publishing.
(22:36):
The authors do not talk to eachother at Penguin or you know,
Harper.
Like, they're not friends.
These girls are like my bestiesnow.
Like we're in group chatstogether, we're talking to one
another.
Where else are you gonna getthat?
That to me, right there, islucky book publishing in a
nutshell.
It's this beautiful, helpfulcommunity because you, Sammy,
(22:57):
want to get people's words outthere, don't you?
SPEAKER_00 (23:00):
Exactly.
Let me show you my card, thispromo card.
This kind of sums it all up.
This is what I've been sharing.
SPEAKER_01 (23:07):
Oh, I love that.
Okay, it says for peoplelistening, it says, write the
book, build the business, be thebrand.
All right, talk me through it.
SPEAKER_00 (23:15):
Okay.
So here at Lucky BookPublishing, it's not just about,
I don't want to just take, youknow, Jen's money and help her
publish a book and then say, seeyou later.
Like that's not how my heartworks.
I knew that I was getting intopublishing because I was going
to disrupt the industry.
I actually had a dream andLouise Hay came to me.
If anyone knows who Louise Hayis, she was the founder of Hay
(23:38):
House, okay?
And she said, Sammy, you gotthis.
You're gonna put your own spinon it, and it's going to be
amazing.
This is how you're going toimpact millions in the world.
So for me, a book is everything.
A book is legacy.
It's going to outlive Jen.
Like, how many of you know yourgreat-great-grandparents?
Like, probably not.
You might not even know theirname.
(24:00):
Jen now is a legend.
She'll be a legend in her familyand in her friend circles
because she has a book thatlives on past her.
She's going to have an audiobook that lives past her.
She has a podcast, all of thesethings.
It's incredible.
Okay.
So that's her building thebrand.
Okay.
So I am very interested,particularly women in business.
I love that a book turns yourbusiness card into a billboard.
(24:22):
I love that your book gets youon stages.
I love that, you know, yourfuture client is going to read
your book and be like, who isJen Noble?
I need to work with her rightnow.
I love that a book can changepeople's lives, that it can
impact from one to many.
Like Jen can only hold space forlike so many people, but now her
book is going to get her greatwords out in such a ripple
effect way.
(24:43):
Like that's the business side ofthings.
Okay.
So this is where I thinktraditional publishers fall
short.
They're not giving you businesscoaching on how like the book is
the lead gen and the strategyinto your business.
I don't look as a at a book aslike an extra thing in a
business.
I believe it's like part of thecore of the business and the
values.
When you read Dance ofAttachment of what Jen's talking
(25:04):
about, this is her heart andsoul of her business and how she
shows up for the women in hercommunity, right?
Like this is the type of stuffwe're creating here.
So I'm very invested inunderstanding that Jen's writing
a book, but it's going to leadto building her more business
and helping her be the brand sothat she can impact millions, do
(25:25):
the 80-20 rule.
I love that.
You know, everyone should havelike 80% is the rocks in your
business, 20% is how you'regoing to give back in the world.
You know, we look at someonelike Julie Sung, who you're
going to meet.
She said, 80% of my clients is,yeah, it's going to be like
universities, like privateworkshops with corporations,
stuff like that.
But 20%, I want to work withwomen's shelters and
incarcerated women.
(25:45):
I want to give away my book.
I want to do free workshops.
Like these are the type ofpeople, like Jake Talbert, also
flying in from Arizona toCalifornia, you know, talking
about the giver method.
We all have a superpower insideof us.
This book helps you get superclear on that and be like,
that's how you give back to theworld.
That's how you get clarity onyour purpose and being, you
know?
So these authors are justincredible.
(26:07):
So I'm in this amazing spacethat, yes, we help you write the
book, we publish the book, andthen we help you also market the
book after that.
Like what's going to be so cool.
So Jen's book's going to becoming out in October 2025.
And I can tell you, if we sitback here a year later, you
know, invite me back October2026, she'll be able to share
(26:29):
all the ripple effects on how ithelped her build the business
and be the brand.
SPEAKER_01 (26:32):
Oh, I love that idea.
Let's do it.
I'm already scheduling it in.
Because it's so true.
When I first joined, I justthought, oh, you guys are just
going to help me write the bookand then you'll be done with me.
No, I sit in those weekly, bythe way, that I love those calls
so much.
Our Monday weekly calls.
It just feels so communityoriented.
Everyone levels me up.
But yeah, someone like TerryKingston who wrote her book,
What back in 2023?
She's still here.
(26:54):
She's still benefiting off ofher book and she's still getting
her message across to people.
And you still work with her handin hand.
SPEAKER_00 (27:00):
I do.
SPEAKER_01 (27:00):
You don't just help people and then drop them.
Like we are now a part of yourcommunity forever and it's just
gonna keep growing.
So let's transition real quickto talking about the event in
November.
This is the big LA book launch.
Myself, Julie Sung, who wroteThrive and Shine, like you
mentioned.
Both of us are doing our bigbook launches there.
You are also doing your booklaunch there as well.
Write the book that changeseverything.
(27:22):
We're gonna have other luckybook publishing authors that are
coming in to speak, to sharetheir story, to enjoy and
celebrate with us.
So let's talk about that becauseI gotta tell you, this right
here is worth everything for me.
I can't believe I get to say, ohmy God, I'm having a book launch
party in LA.
Like, who even am I?
What is happening in my liferight now?
SPEAKER_00 (27:43):
Yes, Jen, claim your space.
This is for you.
So here's another thing aboutLucky Book Publishing.
Because I come from a publicityand event marketing background,
when we started this company, Iwas like, okay, I'm gonna make
sure that our authors are iniconic cities around the world.
So we bring you to LA, we bringyou to New York City, we put
your book on billboards in TimesSquare, we take you to Dubai.
(28:06):
Like it is so important to helplift.
I feel like I have aresponsibility to my authors to
make sure that they're seen.
So, Jen, this is so excitingwhat we're doing.
So, this is our first visit forour LA Authors Workshop,
November 15, 2015.
But it's gonna be something thathappens uh once a year, and
we're already talking aboutadding the Bay Area.
SPEAKER_01 (28:26):
Oh, I can't wait to do the one up in the Bay Area.
It's gonna be so exciting uphere.
Everyone already, I was justtalking, I was just at an NSA,
which is the National SpeakersAssociation event last night,
and I was telling them all abouthow much I love my publisher,
and they were all just likesalivating, right?
They're just like, tell me more,how do we do this?
I need to write this book.
I already have three manuscriptsready to go.
(28:47):
And I was like, just wait, justwait.
I already invited them down toLA, but you gotta come to the LA
one, come again to the Bay Areaone.
But the one in LA, Santa Monicaspecifically, as anyone that
knows California knows, is verydifferent.
November 15th, we got thebeautiful Santa Monica Library.
SPEAKER_00 (29:03):
It's gonna be so amazing.
So here's the thing you know,they say eight out of 10 people
have a book idea inside of them,but less than 1% of people
actually go through with it.
You know, so that means thateight out of 10 people, just
even in the Cali area alone,like that's a lot of people who
have a book on their mind andtheir heart.
I invite you to spend theafternoon with us.
(29:24):
You know, it's amazing.
We're making it accessible.
There's free tickets.
You could upgrade to VIP if youwant, signed copies of some of
these new book releases too.
But, you know, we want you tojust be in that space, be in
that space to meet other authorswho are just like you.
You know, maybe you're thatsingle mom who's juggling three
or four jobs, and you know, likelife seems really tough right
(29:45):
now, but you have like thiscourageous story.
You know that there's like apart two of you out there that
you know that you want to getout.
Or maybe, as you said, you'rethat person with three
manuscripts sitting onsomething, or maybe you're just
feeling a little stuck andyou're like, I just want to be
in a room with other inspiringpeople who.
Are like going after their bigdreams.
Like, that's the thing.
This LA authors workshop spaceis for everybody.
(30:07):
So for the first three hours, 12to 3, we're going to be hearing
inspirational talks.
So picture like five-minute TEDtalks that are inspiring.
You're going to meet like theseamazing authors, right?
Including like there's Halflying in from New York, all
over the place, people areflying in.
You're going to get to hearbehind the stories like how did
their book change everything forthem, right?
(30:28):
And then you're going to havechances to talk with me, and I'm
going to walk you through someideas.
You know, you could be leavingthat day with a book idea, like
started.
And then three to five is allabout celebrating.
Like Jen, so excited to beholding your book in your hand.
Julie, like, bigcongratulations.
You know, she's from the LAarea.
And like so many of you weregoing to be toasting.
(30:50):
So, like, friends, family, so ifyou're more like the social vibe
person, come for the three tofive part.
Come toast with us.
Come network.
Come meet these amazing authors.
I promise you, this is amazing.
And this is part of my heart andsoul of Lucky Book Publishing.
So we do book tours in LA, inNew York, at least once a year
for our authors.
So if like your calling is Ineed to write a book, not only
(31:11):
do you get to write a book andpublish and become a number one
bestseller, you also get to dobook tours in LA and New York
with us.
So these are some things thatlike I don't know if any other
publishers are doing this kindof stuff, Jen.
I'm just so excited to welcomeyour community to meet us in
person.
SPEAKER_01 (31:26):
I love that.
You're so right.
No other publisher I know isdoing this, whether it be
traditional hybrid or evenself-publishing.
Because even as aself-publisher, what are you
gonna do?
Just like go to LA on your ownand kind of like, well, how does
that even look?
Like you can figure it all out,but having that community behind
you to be able to do it, it'sit's everything.
So again, thank you so much,Sammy, for coming on here,
(31:47):
talking to us.
If anyone is interested inwanting to come to the LA event,
there's going to be a link inthe show notes.
I want you to click on that.
Also, we are talking about itall the time in our free
Facebook community.
Speak honest, securecommunication for women.
So many of my uh ladies arecoming.
They're already like figuringout how to like share hotel
rooms together.
Cause in my community, we'remaking this a party.
(32:08):
Like in my community, it's ourthree-day event.
We're coming in, we're having somuch fun.
We are having an entire ladies'retreat.
We are just having a woman'sweekend.
Come leave the kids in the hubbyat home.
I want you all there.
We're gonna have so much fun.
You're gonna get to meet someonelike Sammy, such an
inspirational woman that justbeing in her presence, you guys,
levels you up.
(32:28):
I'm not even kidding you.
Just being able to talk withher, you're all of a sudden
gonna be like, oh my God, Icould conquer the world.
I could do this.
And that's the kind of energythat we're bringing.
So as we're wrapping up today,Sammy, is there one last thing
that you would like people toknow as we finish?
SPEAKER_00 (32:42):
I just want everyone to like turn back to their heart
for a minute and just be like,you know, when you heard me talk
about who I am, like I just wanteveryone to just like hold that
heart.
Like, I think that I I just wantto share my gratitude of meeting
you.
This is the ripple effect ofwhat happens in the Lucky Book
family, thanks to Terry.
And just I just want to say myheart is so full and I have so
much more to give.
(33:03):
And within all of us, we havethat power.
And I want you all to justbelieve in your one big dream.
I know for Jen, you know,publishing this book is like a
dream come true.
For me, going to LA, hosting anLA author's workshop, launching
my book in LA, that's a reallybig dream coming up.
So if we could all just likepause and and you know, hold our
(33:23):
heart for a minute, like what'sshowing up for us?
What's the message that we needto hear?
And I just want to hold spacefor everyone and tell you, I'm
cheering you on.
SPEAKER_01 (33:31):
That's beautiful.
All right, ladies, this weekyour homework is to pause, to
hold your heart, and to ask it,what is it trying to tell you?
What is your one big message?
Thank you so much for coming ontoday, Sammy, and I will talk
with you later.
Take care.
Wow, what an incredibleconversation with Sam.
(33:51):
Every time I talk with her, I amjust reminded that this book
journey is so much bigger thanme.
It's about legacy, community,creating something that will
keep rippling out into the worldlong after us.
And I'm just so honored to be apart of it.
And speaking of that, my book,Dance of Attachment, you can
officially go check it out atdanceofattachment.com or you can
go check out the link in theshow notes.
(34:13):
This is the book that will helpyou finally understand your
patterns in love.
It will help you heal the oldwounds that keep pulling you
back.
And more importantly, it isgoing to help smart women like
you stop doing dumb shit inrelationship, ladies, and let's
learn how to actually break thepattern so we can have those
relationships where we feelsafe, seen, and secure.
(34:36):
So I want you to go check it outat dance of attachment.com.
And when you do, you're not justgetting a book, you're joining a
movement, a movement of womenwho are done settling for
surface level love, and they areready to feel what it feels like
to be in a loving relationship.
So head todanceofattachment.com, get your
copy, and let's keep dancingthis dance together.
(34:57):
I will speak with you all nextweek.
Take care.
As we wrap up today'sconversation, always remember
that healing is a journey, not adestination.
And it is an honor to be a partof your healing journey.
If you want to dig deeper intothe topics we cover today, be
sure to head over to our shownotes where you can find all of
(35:19):
the valuable informationmentioned in today's episode
right there.
And please remember to rate,review, and subscribe if you
enjoyed today's podcast.
Your feedback means the world tous and helps others discover our
podcast.
Until next time, remember tospeak up and speak honest.
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