Speaker Driven Business

Speaker Driven Business

If you’ve done the courses, followed the people, and implemented ‘all the things’ without getting the speaking driven results you want…look no further. Tune in each week to learn from Jacqueline Brooker, a Fifth Generation Entrepreneur with a fiercely strategic brain who holds the global designation of Certified Speaking Professional and is a qualified Executive and Business Coach with C-Suite experience. Jacqueline’s strength is anchored in teaching others how to reposition themselves through the power of language and she has personally coached and trained 1000’s to step into their power by speaking, pitching and selling through her proprietary frameworks. Jacqueline has appeared in media more than 3,000 times, spoken on global stages, delivered keynotes for organisations including Marie Claire (Australia) Magazine, and delivered more than 180 workshops. She has worked as trusted advisor to executives in some of our largest organisations, and with the founders of dynamic rapid growth entrepreneurial pursuits to strengthen strategy, positioning, strategic sales and communications. Her training has been delivered to some of Australia’s major corporate brands including Tattersalls (The Lott, quadrupling their sales conversion rate) and her programs were picked up by the Australian Institute of Sport Olympic Medal Gold Medal Alumni Program in Canberra, where she was the Speaking and Facilitation Skills Mentor. In each episode, Jacqueline shares evidence based strategies, lessons and real-world insights that help YOU get whatever you want. No fluff. No nonsense. Answering the questions you don’t know who to ask. If you are committed to using speaking to create the breakthroughs you know you deserve – to shift from being unheard of to in demand - across all your business life, subscribe now.

Episodes

January 20, 2025 73 mins

Turn your genius into game-changing impact with visual models that simplify, sell, and elevate your story  

In this captivating conversation, Simon Bowen, creator of the Models Method and Genius Model, dives into how visual models revolutionise leadership, selling, and storytelling. 

Jacqueline and Simon explore the art of simplifying complexity without dumbing it down and discuss why selling is the most noble act a bu...

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Welcome to the first episode of 2025, where we dive into a year’s worth of lessons from reviewing over 100 speech scripts (closer to 200, if we’re honest). 

In this episode, Jacqueline shares invaluable insights from working with seasoned speakers, TED Talk hopefuls, and keynote rookies looking to level up. If you’re wondering what separates a speech that sticks from one that sinks, this episode is your go-to guide.

Remember, gr...

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Wonder isn’t just for children - and we’d love you to meet the man daring the world to rediscover it.

In this episode, Jacqueline welcomes Peter Merrett, Australia's 2024 Keynote Speaker of the Year and the visionary behind The House of Wonderful. 

Peter’s journey from chef to award-winning hotelier, to a global keynote sensation, is nothing short of awe-inspiring. It’s all about daring to embrace who you are, leaning into authe...

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What if your life’s biggest failure played out on the world stage? Jacqueline Brooker lived it and this is your invitation to tune in for a masterclass in resilience!

This conversation comes from an episode of The Other Side of Success podcast with Ella Lucas-Averett, where Jacqueline joins as a guest to share her remarkable story of resilience, failure, and self-belief.

She takes us through her extraordinary journey — from a chaotic...

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Wondering why your phone isn’t ringing off the hook? It’s pretty simple. Speaking isn’t your business — it’s your product, and you have to learn to sell it like a pro.

In this episode, Jacqueline sits down with the magnetic and insightful David Avrin, CSP and global speaking expert. Together, they peel back the curtain on what really keeps speakers in the game and thriving. 

From strategic pitching windows to what makes a speake...

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Want your message to land with any audience? Discover how speaking to the psychographic transforms your talks into transformative experiences, deeper connections, and unstoppable growth.

In this episode, Jacqueline dives into the art and science of speaking to the psychographic — the mindset and thought patterns that take you beyond traditional audience labels. 

Start thinking beyond demographics and dive into the psychographic ...

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Are you chasing stages — or building a speaking empire? Listen in!

In this episode, Jacqueline sits down with the unstoppable Elizabeth McCormick, who traded her flight suit for the spotlight. From soaring the skies to owning the mic, Elizabeth shares her riveting journey of becoming a top motivational speaker. She spills the beans on her transition from military heroics to corporate stages, the hurdles of imposter syndrome, and the...

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    Want to close more deals? Then you need to master The Pitch Triangle. 

    In this rapid-fire episode, Jacqueline shares the secret formula behind every successful pitch. She delves into what makes a pitch not only compelling but also highly effective at closing deals. 

    Tune in for a deep dive into how refining three key elements can elevate your pitch, streamline your sales process, and help you avoid common pitfalls that leav...

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    If you thought we were delivering value before, wait until you see what’s coming next. We’re bringing in top experts, bigger conversations, and more tools to fuel your success!

    Celebrating an incredible milestone, Jacqueline reflects on the journey of The Speaker Driven Business Podcast hitting 50,000 downloads with a heart-centred, organic approach. With no grand launch, no marketing gimmicks, and sheer commitment to deliver value,...

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    Still think sales calls are all about pushy tactics? Think again! Learn how to master genuine conversations that convert.

    In this episode, Jacqueline breaks down the often misunderstood art of sales calls, revealing why mastering contextual sales conversations is the secret to long-term success. Drawing on her rich experience in ecruitment, consulting, and sales, Jacqueline shares her proven framework for turning every conversation ...

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    Want to be the go-to backup speaker in your city? Make it happen with this little-known strategy!

    In this episode, Jacqueline Brooker dives into a powerful strategy that could change your speaking career — the Backup Speaker Strategy. Often overlooked but undeniably effective, this approach allows emerging speakers to land gigs, build valuable relationships with event organisers, and accelerate their speaking careers, even if they m...

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    losing deals doesn’t happen overnight — it’s all about the next yes. Let’s dive into the art of the single-step sale!

    In this episode, we break down a powerful and often overlooked sales philosophy that could change the way you close deals. If you’ve been told that you need to close deals on the first call, we’re here to tell you that’s absolute nonsense. 

    Real, expert-led sales — especially in speaking, coaching, or consulting ...

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    The only thing standing between you and a sustainable speaking business? Mastering sales and negotiation.

    In this episode, Jacqueline Brooker delivers a straight-shooting masterclass on why speakers must fall in love with sales. It’s really quite simple — sales is the oxygen of your speaking career. 

    Jacqueline breaks down the mindset shifts needed to stop resisting sales and negotiation and reframe them as essential tools for c...

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    Want to know how to turn your speaking prowess into a revenue-generating powerhouse? 

    Struggling to convert speaking gigs into sales? Then you are probably guilty of making some of the most common, conversion killing mistakes.

    In this episode of the Speaker Driven Business, we're diving into the 7 most frequent speaker sales mistakes that can derail your success. 

    If you've ever wondered why your speaking gigs aren't convert...

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    Want to know the secret behind unforgettable speeches? Hint — it’s bold, it’s powerful, and it’s about to transform your talks!

    In this episode of the Speaker Driven Business, Jacqueline takes us through a game-changing concept that has been producing incredible results across her programs — the bold statement of claim. 

    This powerful tool creates a North Star for your message, amplifying its impact. It brings clarity, convictio...

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    Want to know how to turn your speaking prowess into a revenue-generating powerhouse? 

    In this game-changing episode of Speaker Driven Business, Jacqueline spills the beans on the often-overlooked strategies to monetize your craft. Discover the five reasons people speak, the three phases of making money, and how you can make money from or through speaking. 

    Remember, speaking is more than just a performance — it's a powerful...

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    Unlock the secret to skyrocketing your speaking career by harnessing the power of your worthy rivals!

    In this game-changing episode of Speaker Driven Business, Jacqueline reveals a revolutionary mindset shift that will propel your speaking journey to new heights. Inspired by Simon Sinek's groundbreaking book "The Infinite Game," she unpacks the concept of the worthy rival – a counterintuitive approach that transforms admiration and ...

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    Are we forging connections or exploiting trauma? Join Jacqueline as she navigates the fine line in charity storytelling.

    In this thought-provoking episode of Speaker Driven Business, we dive deep into the ethical dilemma of using raw, lived experience stories for charity fundraising events. With a keen eye for the fine line between engagement and exploitation, she challenges the audience to rethink the way we leverage trauma narrati...

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    Would you like to earn more from speaking? After all, isn’t this the end goal of practically every speaker?

    Want to accelerate your paid speaking success? It's not just about crafting a mind-blowing speech (though that matters too). The real key is mastering these 5 behind-the-scenes behaviours that mean event planners and organisers will fall in love with you.

    Unlock the secrets to becoming a highly paid, constantly rebooked profess...

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    Would you like to earn more from speaking? After all, isn’t this the end goal of practically every speaker?

    You already know speaking is the number one strategy you need to deploy to grow your profile, position your authority, and increase your impact, influence and revenue.  


    But, it is possible, that like so many people we meet, you are stuck in the speak for free vortex - when all you want to do is to make money with spea...

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