Speaker Driven Business

Speaker Driven Business

If you’ve done the courses, followed the people, and implemented ‘all the things’ without getting the speaking driven results you want…look no further. Tune in each week to learn from Jacqueline Brooker, a Fifth Generation Entrepreneur with a fiercely strategic brain who holds the global designation of Certified Speaking Professional and is a qualified Executive and Business Coach with C-Suite experience. Jacqueline’s strength is anchored in teaching others how to reposition themselves through the power of language and she has personally coached and trained 1000’s to step into their power by speaking, pitching and selling through her proprietary frameworks. Jacqueline has appeared in media more than 3,000 times, spoken on global stages, delivered keynotes for organisations including Marie Claire (Australia) Magazine, and delivered more than 180 workshops. She has worked as trusted advisor to executives in some of our largest organisations, and with the founders of dynamic rapid growth entrepreneurial pursuits to strengthen strategy, positioning, strategic sales and communications. Her training has been delivered to some of Australia’s major corporate brands including Tattersalls (The Lott, quadrupling their sales conversion rate) and her programs were picked up by the Australian Institute of Sport Olympic Medal Gold Medal Alumni Program in Canberra, where she was the Speaking and Facilitation Skills Mentor. In each episode, Jacqueline shares evidence based strategies, lessons and real-world insights that help YOU get whatever you want. No fluff. No nonsense. Answering the questions you don’t know who to ask. If you are committed to using speaking to create the breakthroughs you know you deserve – to shift from being unheard of to in demand - across all your business life, subscribe now.

Episodes

June 30, 2025 20 mins

Most speaker coaches teach stage tricks. But the great ones? They help you master message, momentum, and market impact.

In this episode of The Speaker Driven Business, Jacqueline Brooker calls time on the “just tell your story” crowd and reveals the 7 traits that separate real coaches from glorified cheerleaders. This is a no-fluff, strategy-packed reality check for anyone serious about building a speaking-driven business, not just ...

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Want to get booked to speak? Then stop being beige.

In this episode, legendary media executive Maz Farrelly delivers a masterclass in how to be unforgettable in a world of noise. Drawing on a career that includes producing for Big Brother, X Factor, and Dancing With the Stars (with content viewed over 8 billion times), Maz unpacks exactly what it takes to make people lean in — not scroll past.

This is required listening for any spea...

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You don’t need more polish. What you need is a mic, a deadline, and a room full of decision-makers.

In this episode, Jacqueline drops a firestorm of real talk about the unspoken habits holding back emerging and aspiring speakers, even the wildly talented ones. This is not another “find your why” pep talk. It’s a step-by-step dissection of why your calendar is collecting dust while your Google Drive is full of untouched slide decks.

F...

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You don’t need another course. You need to stop waiting for permission and start speaking like the world’s already listening.

What happens when a PhD scientist, AI enthusiast, and unapologetic feminist collides with the speaking world? You get Dr. Nici Sweaney, a woman on a mission to make sure AI doesn’t just serve the privileged few. 


In this episode, she breaks down why now is a once-in-history opportunity for women to gr...

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Before you chase new leads, listen to this: Your goldmine is already in your books.

Being great at what you do means nothing if your clients only remember one thing you offer. It’s time to stop leaving revenue on the table and start building the kind of client visibility that multiplies your income without chasing new leads.

Let’s talk about being the best-kept secret in your own business and why that ends now.


In this episode, Ja...

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If you’re still hoping to get picked instead of building a speaking business that books itself, this episode will flip everything you thought you knew about the mic.

In this episode, we dive into what it really means to be an audience activator. Jacqueline chats with go-to pro emcee Quinn Conyers who redefines the entire event flow, shapes energy, builds rapport, and sets the tone from minute one to closing clap.

Quinn has successful...

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Most speakers wait for clarity, confidence, or the perfect moment. But the best ones, just start climbing.

If you’re showing up but still feel stuck, this one’s for you.

In this episode, Jacqueline Brooker delivers a powerful wake-up call: getting visible is not the finish line, it’s just the beginning. She reveals why the speakers you admire didn’t just show up once, they kept showing up, doing the reps, and climbing the steps until...

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Most emerging speakers waste years trying to follow someone else’s blueprint. This conversation is your permission to scrap the script and build something that actually fits you.

In this episode, futurist and global keynote speaker Michael McQueen drops insight after insight on what it really takes to build staying power in the speaking business. He peels back the curtain on reinvention, relevance, mo...

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Feeling stuck on the sidelines of the speaking world? Here's why, and how to finally steal the spotlight.

In this episode, Jacqueline Brooker rips the covers off the real reason most emerging and aspiring speakers are stuck spinning their wheels: they’re either invisible, or visible but forgettable. 

She shares a powerful new model, a simple but brutally honest continuum, that shows you exactly where you are right now, why you’r...

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This is your sign to stop chasing perfect and start owning your story. Real impact begins when you speak from the heart, not the script.

Join us for a raw, inspiring, and insightful conversation that’ll make you rethink what's actually possible. 

Sean Swarner isn’t just a cancer survivor turned adventurer. He’s a master at turning setbacks into superpowers. From conquering Everest with one lung to thriving on stage for over two ...

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You can have the right message, the right heart, and the right energy. But if your language triggers resistance instead of resonance, you’ll stay overlooked and underpaid. You’re done before you even start. 

In this solo episode, Jacqueline dives into the psychology of communication – the hidden power of language, what it really takes to become a paid, booked, and referable speaker, and why it's not about working harder or yell...

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Your voice has power. Here’s how to shape it into a message the world remembers. 

Today Jacqueline Brooker chats with the brilliant Lisa McInnes-Smith, a global speaking powerhouse, Hall of Fame inductee, and genuine Aussie legend. Lisa takes us behind the scenes of her extraordinary journey, from humble beginnings touring rural schools to captivating thousands on international stages. Discover how mentorship from the iconic Zi...

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    The clarity of your message isn’t the problem. 

    If you’re struggling to get booked, land clients, or gain traction, here’s the truth: it’s not because your message isn’t clear enough. It’s because it’s not close enough.

    Too many experts are stuck selling what they know instead of speaking to what their audience desperately needs to hear. And in 2025, if your message doesn’t immediately hit the 2 AM pain point — the thing keeping...

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    Most speakers unknowingly sabotage their impact by recycling tired, overused stories, metaphors, and quotes. You might think your favorite story is powerful—but if your audience has heard it a hundred times before, you're just another forgettable voice in the noise.

    In this episode, I break down why clichés kill engagement and how to replace them with fresh, unforgettable storytelling that captivates, surprises, and gets you rebooke...

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    Most speakers get stuck inside their industry. They start with free gigs, move to paid opportunities within their niche, and then struggle to break out and command high fees beyond their known circles.

    Dr. Kevin J. Fleming lived this path—spending years as an expert speaker in education before stepping onto global stages and realising his message had far broader impact. In this episode, we unpack the real roadmap to going from unpai...

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    What does it really take to build a profitable speaking business? 

    In this episode, Jacqueline dives into the "yes, and" philosophy of speaking. She breaks down the two primary ways speakers make money: through speaking and from speaking. 

    The strategies she shares will help you build authority, drive revenue, and create a sustainable speaking career. Whether you’re just starting out or looking to level up, this episode is ...

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    In this episode, Jacqueline Brooker sits down with Shasta Nelson, a thought leader on connection, three-time author, and sought-after keynote speaker, to unpack why friendships at work aren’t just a perk, they’re a necessity.

    Shasta is a keynote speaker, author, and leading expert on workplace connection. With three bestselling books and years of research on the power of friendship, she has helped organizations worldwide recognize t...

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    Speakers who ignore AI will soon be speaking to empty rooms - and we don’t want that to be you  

    In this episode, we dive into the unexpected power plays AI unlocks, the five levels of AI adoption for speakers, the hidden Super Power for Speakers, and why your spoken-word content is still your greatest edge. 

    If you’re a speaker, trainer, or coach, this episode is your wake-up call. You must accept that AI isn’t just a...

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    What does it take to transform from a reluctant speaker into a Hall of Fame powerhouse? In this electrifying episode of Speaker Driven Business, Cy Wakeman, global thought leader and celebrated keynote and Hall of Fame speaker, pulls back the curtain on a truly unconventional rise to speaking greatness.

    Cy shares how she turned a groundbreaking discovery into a thriving career on the world’s biggest stages—while staying true to her ...

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    Great stories aren’t just entertaining. They’re transmissible, capable of being shared far beyond their original audience, and creating ripple effects that can inspire, connect, and transform. 

    In this episode, Jacqueline explores the mechanics of stories that transcend the stage, drawing from examples of keynote legends, movement starters, and even her own experiences.

    She dives into why some stories stick, how they shift perce...

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