67: The Messaging Mistake That’s Keeping You Invisible

The clarity of your message isn’t the problem. 

If you’re struggling to get booked, land clients, or gain traction, here’s the truth: it’s not because your message isn’t clear enough. It’s because it’s not close enough.

Too many experts are stuck selling what they know instead of speaking to what their audience desperately needs to hear. And in 2025, if your message doesn’t immediately hit the 2 AM pain point — the thing keeping your audience awake at night — you’re getting ignored.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

• The #1 mistake keeping brilliant speakers invisible (00:21)
• How reframing your message from expertise to solving urgent problems makes you instantly more bookable (01:50)
• The CLOSER Method: a  simple framework to reposition your message for instant traction (07:20)
• The 3 critical questions you MUST ask to stop repelling clients and start attracting them (12:53)
• Why selling expertise is a losing game — and what to do instead (14:48)

Listen now and start making the shifts that will get you booked, remembered, and in demand.

Resources

Blue Apple Strategy

Kurek Ashley

If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you. 

Join here :  https://www.facebook.com/groups/speakerdrivenbusinesscommunity

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