Most speakers water themselves down chasing universal approval — and end up stuck in the beige zone. In this solo episode of Speaker Driven Business, Jacqueline Brooker reveals why true influence doesn’t come from pleasing everyone, but from deliberately bell curving your audience.
You’ll learn why resonance requires polarisation, how to attract your 10–15% of raving superfans, and why a few critics are a sign you’re on the right track. Drawing lessons from Apple, Bondi Sands, and cult fashion labels, Jacqueline shows how iconic brands and unforgettable speakers use the same strategies to spark movements, create deep emotional links, and drive organic amplification long after the stage lights dim.
Key takeaways from this episode:
- (02:35) Why speaking to the middle kills momentum
- (04:29) How to bell curve your audience to attract superfans and natural referrals
- (06:10) Why “haters” are a good thing (and the 3 types to watch for)
- (08:02) How AI-generated speech frameworks are silently flattening your message
- (08:52) What Apple, Bondi Sands, and cult fashion labels can teach you about keynote design
- (10:40) Five cult brand strategies to apply to your speaking career now
- (15:04) How to move from generic speaker to movement leader
Whether you’re just starting out or already established, this episode will challenge you to stop designing keynotes that aim for the middle — and start creating talks that you impossible to forget
If you are on a mission to amplify your message to make a more meaningful impact, and you’d love to join a vibrant community of people all harnessing the power of speaking we’d love you to join us in our private Facebook group. Here you will gain access to exclusive live trainings, free resources and the opportunity to ask Jacqueline anything. It’s all designed to take the speaking game to the next level. We can’t wait to welcome you.
Join here : https://www.facebook.com/groups/speakerdrivenbusinesscommunity
To connect and learn more about creating a Speaker Driven Business connect with Jacqueline on LinkedIn. You can also follow Jacqueline on Instagram and join our Facebook Group.
Join the Speak More Collective.
Popular Podcasts
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.