What happens when a fashion model becomes a union carpenter? She discovers there are no work clothes designed for women's bodies and decides to revolutionize the industry. Meet Brenda Max Cumby, founder of Gott Street Blues, whose remarkable journey spans fashion runways and construction sites.
Brenda's story begins with childhood defiance of gender norms – stealing her brother's red Tonka truck while simultaneously developing a love for fashion by watching her mother's impeccable style. This unique combination of interests served as perfect preparation for her groundbreaking business venture decades later.
At 34, Brenda entered the carpentry union and immediately faced a challenge most men never consider: work clothes that simply don't fit women's bodies. A particularly dangerous incident, involving a 16-foot ladder, occurred when her oversized coveralls caused her to slip, sparking the idea for Gott Street Blues. Though conceived in the mid-90s, it would take a pandemic and retirement from carpentry before Brenda could fully realize her vision.
The flagship product – work pants designed specifically for women – addresses common issues like insufficient pocket space, improper hip-to-waist ratios, and uncomfortable cuts. Unlike competitors who've created legging-style work pants with stretch fabric, Brenda focuses on proper tailoring that provides all-day comfort without sacrificing function.
Beyond product innovation, Brenda envisions transforming the apparel industry itself by incorporating manufacturing facilities that include on-site childcare, creating opportunities for women who want to work but struggle with childcare constraints. Her perspective, as both a fashion professional and a tradeswoman, offers a unique lens on how industries can better support women's participation.
With 1.4 million women currently working in trades and numbers expected to grow 10% by 2030, Gott Street Blues arrives at a pivotal moment. Brenda's message to young women considering trades or entrepreneurship remains refreshingly simple: "Just go ahead and do it, no matter what anyone says."
Discover how one woman's determination to solve her own workplace challenge is creating ripples throughout both the construction and fashion industries. Listen now to be inspired by Brenda's unapologetic approach to breaking barriers and building solutions.
Website: https://gottstreetblues.com/
YouTube: https://www.youtube.com/@gottstreetblues2020
LinkedIn: https://www.linkedin.com/in/brenda-maxx-cumby-mcgee-10b5352a/
TikTok: https://www.tiktok.com/@maxxwell814
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