Episode 3 of SPIN is a Four Letter Word, Season 2. Women’s sports is having its moment, finally. It’s no secret women’s sports teams – from soccer to golf and college and pro basketball – have been gaining popularity among the general sports fan in recent years. But why is that happening now and what are the driving factors? In this episode, we sit down over a beer with Rose DiPaula, who leads communications for the University of Maryland Women’s Basketball team to discuss this recent surge in popularity. We discuss the impact of Name, Image Likeness (NIL), the transfer portal and its effect on recruiting, and the adjustments collegiate athletic departments must make to be competitive in the rapidly changing world of women’s sports.