What happens when the world’s biggest pop star drops in on an NFL podcast? A marketing masterclass in collaboration, authenticity, and buzz creation. In this episode, Jeremy Neisser breaks down the viral Travis Kelce, Jason Kelce, and Taylor Swift moment—and turns it into three concrete, locally applicable strategies any sports team can use to sell more tickets and grow their fan base. From cross-audience partnerships to personality-driven content and buzz-worthy activations, you’ll walk away with ready-to-run ideas you can launch in your own market.
Key Topics Covered
- The “cross-audience moment” and how to find the perfect local partner to expand your reach
- Why showing the human side of your players builds deeper fan connections
- Creating quirky, unexpected moments that fans can’t help but share
- Real-world examples: zoo ice cream shifts, player-chef cook-offs, and mascot mechanic makeovers
- How to turn attention into actual ticket sales with bundles, opt-ins, and QR codes
- Audience verification tips to ensure partnerships drive local results
- Balancing creative activations with bottom-line sales goals
Timestamps
00:00 – Why the Taylor & Travis podcast moment matters for sports marketing
01:33 – Lesson 1: The power of cross-audience partnerships
05:55 – How to bundle game tickets with partner offers for bigger impact
06:21 – Lesson 2: Showing your players’ human side
08:44 – Player-chef cook-off activation idea
10:57 – Lesson 3: Give fans something they’ll talk about
13:16 – Recap: Turning buzz into ticket sales
Call to Action
Ready to brainstorm your own collaboration ideas? Visit sportsmarketingmachine.com to schedule a call and map out how these tactics can fit into your ticket sales funnel.
Love the podcast? Take a moment to rate or review the podcast on your favorite platform.
Quote Pulls / Social Teasers
- “Don’t just partner with brands your fans already love—find ones with a compatible but different audience.”
- “Your players’ content is gold. Show their personality, not just their athletic skill.”
- “Sometimes the quirky, unexpected ideas create better engagement than polished videos.”
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