Black Friday and Cyber Monday are no longer about slashing prices — they’re about stacking value. In this episode, Jeremy Neisser breaks down how sports teams can create irresistible, high-perceived-value bundles that fans can’t resist. Using Alex Hormozi’s “Value Equation” as a foundation, Jeremy shows you exactly how to build, time, and promote a Black Friday offer that feels too good to pass up — without cheapening your brand.
Key Topics Covered
- Why Black Friday isn’t a clearance sale — and how to stop competing on price
- The Value Equation for sports teams: dream outcome, effort, and likelihood of success
- How to “stack value, not slash price” when building your ticket bundle
- The secret power of abundance framing (“Buy 3, Get 1 Free” beats “25% off”)
- Adding risk reversal and scarcity to drive urgency and trust
- A three-phase launch plan (Tease → Reveal → Drop) for maximum conversion
- The Five Ad Apocalypse strategy to warm up your audience before launch
- Copy, email, and landing page templates that make your offer a no-brainer
- Common conversion killers to avoid — and how to track what really worked
Timestamps
00:00 – Intro: Why most Black Friday offers flop
01:20 – The “Value Equation” for ticket sales
03:40 – Stack value, don’t slash price
06:05 – Competing on experience, not discounts
08:20 – The 3-phase launch plan (Tease → Reveal → Drop)
10:50 – The Five Ad Apocalypse for Meta ads
14:00 – Landing page & email copy that converts
16:20 – Measuring success & analyzing what worked
18:40 – Common pitfalls that kill conversions
21:00 – Final takeaways & challenge to listeners
Main Takeaways
- Stack value. Bonuses beat discounts every time.
- Follow the three-phase plan: tease, reveal, and drop.
- Warm your audience with five ad types to build anticipation.
- Show the math and the deadline in every message.
- Document your results to double down next year.
Call to Action
If you create a killer Black Friday bundle, send it to Jeremy on LinkedIn
or via his website — he’ll be featuring standout examples in December. And don’t forget to rate and review the show to help more teams turn their marketing into ticket sales.
Alex Hormozi's - 100M Launch Book (AMAZON LINK)
Showpage - LINK
Sports Marketing Machine on LinkedIn
Sports Marketing Machine on Instagram
Book a call with Jeremy from Sports Marketing Machine
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Ruthie's Table 4
For more than 30 years The River Cafe in London, has been the home-from-home of artists, architects, designers, actors, collectors, writers, activists, and politicians. Michael Caine, Glenn Close, JJ Abrams, Steve McQueen, Victoria and David Beckham, and Lily Allen, are just some of the people who love to call The River Cafe home. On River Cafe Table 4, Rogers sits down with her customers—who have become friends—to talk about food memories. Table 4 explores how food impacts every aspect of our lives. “Foods is politics, food is cultural, food is how you express love, food is about your heritage, it defines who you and who you want to be,” says Rogers. Each week, Rogers invites her guest to reminisce about family suppers and first dates, what they cook, how they eat when performing, the restaurants they choose, and what food they seek when they need comfort. And to punctuate each episode of Table 4, guests such as Ralph Fiennes, Emily Blunt, and Alfonso Cuarón, read their favourite recipe from one of the best-selling River Cafe cookbooks. Table 4 itself, is situated near The River Cafe’s open kitchen, close to the bright pink wood-fired oven and next to the glossy yellow pass, where Ruthie oversees the restaurant. You are invited to take a seat at this intimate table and join the conversation. For more information, recipes, and ingredients, go to https://shoptherivercafe.co.uk/ Web: https://rivercafe.co.uk/ Instagram: www.instagram.com/therivercafelondon/ Facebook: https://en-gb.facebook.com/therivercafelondon/ For more podcasts from iHeartRadio, visit the iheartradio app, apple podcasts, or wherever you listen to your favorite shows. Learn more about your ad-choices at https://www.iheartpodcastnetwork.com
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.