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February 27, 2024 11 mins

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 Jim and the Office Goddess Laura delve into the often-neglected strategy of consumption sequences. Ever bought a property only to discover you missed crucial details that could cost you a fortune? We've got the antidote! Our conversation sheds light on the dire consequences of skimming over reports and how a proper post-sale engagement can save you from potential disasters. Tune in and empower yourself with the knowledge to thrive in your real estate ventures.

This episode is a treasure trove of insights, featuring real-life tales of transactions gone south and the wisdom to avoid falling into the same traps. Laura and I discuss the responsibility that falls on both buyers and agents, emphasizing the need for a thorough understanding of purchases. We'll guide you through steps to ensure that you're well-equipped with the tools to gauge the safety and satisfaction of your property involvements. Don't just take our word for it; listen and learn how to make your real estate experiences work for you with strategies that are as effective as they are essential.

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:02):
Welcome to the Standing Out in Ohio podcast,
where we discuss topics,upcoming events, news and
predictions with real estateprofessionals and entrepreneurs.
Listen and learn what makestheir companies and themselves
stand out and gain advantagesover the competition and gain
market share.
Subscribe for the latest newsand discussion on what it takes

to stand out from the crowd.
Now here's your host, jim.

Speaker 2 (00:30):
Hey everybody, welcome to the Standing Out in
Ohio podcast Jim, and with me,of course, is Laura Trawthay,
Office Goddess.

Speaker 3 (00:37):
Hello everyone.

Speaker 2 (00:38):
All right, we consumption this, you know just
consuming basically using usingmaterials.
There's there's a thing ifsomebody's in businesses that
sell informational products, onething they'll do is they will
have a consumption sequence soyou bought something, laura.

They will then after that theydon't say, all right, here's
your item, thank you, and that'sit.
Smart marketers will then startgoing hey, did you notice on
page 17?
There was this tip for you.
And they'll just have aboutthree, three emails that go out
to make certain that you areusing the product, because they

don't want you just ignoring andforgetting them, because likely
they're going to have somethingfor you to buy down the road
Right, so they want to make surethey cultivate that.
Yeah, I want to make sure youget benefit out of it, because
if you get, if you benefit fromit, then they then they will
value you and your materialsbetter, right?
Well, we need, there needs tobe a consumption sequence for

real estate transactions, realestate transactions.
But first let's list of this,all right, so consumption,

consumption sequence, emailseries that prompts people to,
hey, you bought this from me,thank you.
Here's the information that youshould have gotten from that
through using it.
If not, go ahead and use it.
If you have any questions,contact me as well.
Couraging people to actuallyuse the item.
Right, we had two complaintsthis past week or so, maybe a

little more than we can have,but two complaints.
In both cases, what we have, wehave our, our person, like a
warranty type process, contactthem and go over their, their
issue with them, and it bothplaces.
The buyer said that they didnot read the report.

Speaker 3 (03:14):
And everything they were complaining about was in
the report and they didn't seeit.

Speaker 2 (03:21):
Which to me, that's first thing I thought of in the
Mike, why would they never readthe report?
You bought money for this, toknow what's going on at the

Speaker 3 (03:33):
Well, and before you purchased the house, you didn't
read the report to know what youwere buying.
Should you, you know?
Should you hire a roofer or afoundation person to come in?
Well, I guess, in a couple ofthese situations maybe.

Speaker 2 (03:49):
Well, the one thing we call out carbon monoxide risk

Speaker 3 (03:52):

Speaker 2 (03:53):
Cause the way the venting was.
On this I think it was oldfurnace, very old, well over 20
years old, very old furnaceDefinitely had some stains and
issues and then the exhaust pipewas was not connected correctly
and had gaps in it.
But never even read the report.

Speaker 3 (04:09):
No, not at all.

Speaker 2 (04:10):
Which makes no sense to me as to why you would do
that, cause that at that point,you are actually risking the
life of yourself and your familyin that situation.
So here's what.
Here's what happened.
They, they, they complain abouttheir house having issues.

Speaker 3 (04:30):
Oh, you should have had that caught during the

Speaker 2 (04:33):
Well, if you look on itemnumber 36, here it is.
We did.
We pulled out in threedifferent ways.
Well, three different issuessaying why you should go and
have a furnace guy.
Come, take a look at thisfurnace.

Speaker 3 (04:47):

Speaker 2 (04:49):
And it's just.
It's a crazy that there's not a.
I don't know, but more onethought was did the person rely
on the agent to read the reportfor them and tell them what's
I've had had that We've haddiscussion We've had that, Well,
it was a.
it's been a while.
There was last year a personsaid well, I just let my agent

tell me there was anything toworry about, which is not the
way to go.
I mean, if you trust the agent,okay, maybe ask for their
opinion on that, but you stillshould read the report yourself,
Cause that's putting a lot ofliability on the real estate
agent to say, yeah, I told themthere's nothing important, but
in reality there was.

Speaker 3 (05:31):
Well, and what's important to a real estate agent
based on their skills,experience, and all of that may
be different from what'simportant to you who are buying
the property.

Speaker 2 (05:43):
Oh yeah, well, I thought about this quite a bit.
Home inspectors, I mean.
How many times do we see stainsin the attic?
It's like I expect to stain.
In every attic that's over 20years old.
I expect the roof to starthaving a little leak.
Little sealant comes loose.
I expect that.
So if I see a few stains in theattic, like there's not a big

deal, but somebody who's notused to that that could be a big
deal for them, but you do get alittle, I don't know.
Say callous may not be the exactword, Desensitized, Maybe
desensitized that's a good word.
Get a little desensitized thathey, this cook stove in the
kitchen does not have ananti-tip bracket, which nobody
Nobody does.

Nobody, yeah most of them, donot Did we?
We don't have one on ours.

Speaker 3 (06:31):
Okay, just check it.

Speaker 2 (06:33):
Well, you know what?
I don't know.
No, I think I did put one on.

Speaker 3 (06:36):
I thought you did.

Speaker 2 (06:37):
I did put one on.
I haven't tested it, like onceit's on, why am I gonna test it?
I know it's there.
Yeah, I did put one on there.
I think you did.
Yeah, crazy Jim.
So anyway, there's that.
But anyway, so I think we Iknow we do send out an email
after the report sent.
There's a follow-up email likehey, you got your report correct


Speaker 3 (07:00):

Speaker 2 (07:03):
So it still blows my mind that somebody would not
read the report Because that'stheir assurance that they're
Getting what they're actuallythink they're getting.
So this is like build agent foragents as well.

Speaker 3 (07:18):
Yeah, like they should make sure that their
clients are reading the reportand that they understand.

Speaker 2 (07:24):
Well and the buyer knows, because they'll ask.
We were also a report to youand to your agent.
If the buyers you rely on theagent to tell them what's
important and what's a big deal,that that's an issue.
That's an issue for the agent.
We're not responsible.
Make certain people read thereport.

No we're just responsible.
It's starting.
We give.

Speaker 3 (07:49):
Accurate information in the report.

Speaker 2 (07:51):
Thorough information and the more thorough the less
liability there there is forreal estate agents.
So anyway, if you're a realestate agent, I recommend you
make certain your client readsthat report.

Speaker 3 (08:05):
Yes, very much.

Speaker 2 (08:07):
So I think what we're going to do, we're gonna add an
extra email.
Just just say you should havegotten your report by now.
If you have any questions, giveus a call, email us.
You also, if you had radontesting, make sure you got your
For that, you got your termitereport, the sewer scope or
chimney scope.
Make sure you got everything.
Everything you wanted Moretesting results.

If they want that, yep, moremore testing.

Speaker 3 (08:33):
Really, just people were like kids have allergies,
asthma or they knew there was awater issue in the house because
it was on the disclosure.

Speaker 2 (08:41):
Yeah, and that's another little thing, that.
How much better to getdesensitized to moisture stains
in the basement.
We call them out but likealright, that's like it's Ohio,
that's every base.

Speaker 3 (08:50):
So hi, that's every place basement, that's every
basement, most part.

Speaker 2 (08:54):
So I think that's it for this one.
I just for your real estateagents you need to make certain
your client reads that report,because if they rely on you to
tell them what's important,that's a huge can of worms down
the road if something happens.
That's a misconception that youneed to make sure it clarified
with them so that you don't getsomehow they start blaming you

For issues that were in thereport that were sent to the
real estate agent and realestate agent did not say hey.
Well, we get somebody take alook at this foundation.
Well, we get a first guy.
The agent didn't say thatthere's a little bit of an issue

Speaker 3 (09:35):
Well, and if you are a client buying a house and you
have an inspection report, readit.
If you have questions, call.
That's the only way you'regonna learn, yeah you pay money
for it.

Speaker 2 (09:48):
Yeah, it's like well it's like shelf learning there's
, there's self education andthen there's a shelf education
where you buy a book and justsits on the shelf and you never
read it, which I heard is like80% of the books bought Really.
They do not get read all theway through.
That's crazy I mean, I'm surethat never had a lot of
variables in it.
But yeah, most people do not gothrough programs all the way

through and I can see peopledoing that inspection report as

Speaker 3 (10:14):
I can too.

Speaker 2 (10:15):
There's one agent told us she only read the
I mean your summary doesn'thave everything in it.

Speaker 3 (10:22):
It has some of it has .

Speaker 2 (10:24):
Some of it may be more important, maybe more
expensive items, but it's stillare the little safety items in
the body of the report that arepretty inexpensive to fix.
But read the whole report.
Make sure your client reads thewhole report.
We're gonna add something toour system emails as I can

follow up as a reminder.
Maybe we send a text that's atext reminder, hey you've got.

Speaker 3 (10:52):
Your problem with that is, if they have Disabled
the text messaging, theywouldn't get it.

Speaker 2 (10:59):
Well, we're gonna do both.
We'll do both.
They don't get it.
They don't get it, but we tried, okay, and we well, that's the
number they supplied.
So why would you Give us anumber that's not gonna work?
It doesn't make sense.
Anyway, that's it for this one.
Take everybody Bye.

Speaker 1 (11:17):
You've been listening to the standing out in Ohio
Be sure to subscribe on Spotifyor Google podcast to get new,
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For more, please follow us onInstagram, twitter and Facebook,
or visit the website of thebest Ohio home inspection
company at home inspections inOhio, com, or Jim troughcom.

That's J, I am TR ot h andclick on podcast until next time
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