January 12, 2025 • 17 mins
Want to learn how you can make your coaching or consulting an easy "Yes!" for your right-fit clients and prospects?
Then join my special masterclass called 'The Coaching as marketing Blueprint'
Do you feel like you’re spending way too much time on social media?
Are you devoting too much creative energy brainstorming captions and editing videos than doing what you’re actually great at—coaching?
It’s exhausting trying to keep up with the endless cycle of posts, reels, and DMs just to stay visible.
And worst of all, it takes you away from the work you love most: helping people transform their lives through coaching.
The Coaching-as-Marketing Blueprint changes all of that.
This isn’t about adding more to your plate. It’s about letting your coaching sessions—the thing you’re already amazing at—become your most powerful marketing tool.
Imagine…
- You’re no longer stuck on the endless gerbil wheel of social media posting & being a slave to the algorithm.
- You’re coaching clients, doing what you love, and those same sessions are attracting more dream clients on autopilot.
- People reach out to you, not because of a trendy post, but because they’ve already experienced the value of your coaching through your marketing.
With The Coaching-as-Marketing Blueprint, marketing becomes easy, natural, and aligned with the work you’re passionate about.
Claim your spot!
If you're the best-kept secret in your industry, it's time to change that.
Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.
Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.
Schedule your video brand assessment here >
Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.
And I’ll see you next time—on The Standout Business Show.
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Brad Powell (00:06):
What is the thing that, when you're doing your
work and you're sharing yourinformation and you're sharing
the stuff that you're reallygood at, what are the moments
when you are in your zone ofgenius?
What's your angle of mastery,the thing that is your point of
view, your strong perspective,the insights that you have that
(00:26):
you've learned from your yearsof experience.
These are the things that younot only want to communicate,
but you want to look for themoments when these are already
happening.
Welcome to the StandoutBusiness Show, where it's all
about making a bigger differenceby doing business differently.
(00:48):
I'm Brad Powell, your StandoutBusiness Coach, and today I want
to talk about how you can makeyour coaching or consulting an
easy yes for your right fitclients and prospects.
So imagine people are nowcoming to you who are ready to
buy, they're ready to give youmoney, they're showing up on
(01:09):
your sales call and they'resaying where do I sign up?
There's no objections, there'sno problem, it's just easy.
Well, I'm going to break downhow you can stand out as an easy
yes in just three steps, and Iwant to dive right in, not waste
your time today.
So step number one is that youneed to become familiar and you
(01:32):
want to think about.
You know, when people go online, where do they go?
Well, mostly they're going toplaces that are familiar to them
.
So they go to Google and theysearch for stuff, or they go to
YouTube and they watch videos,or they go to any of the other
social media sites you knowLinkedIn, tiktok, instagram
these are all familiar places.
(01:53):
What that means for us smallbusiness people or solopreneurs
or people who are self-employedyour place, your website, maybe
your podcast, your Substacksubscription these are not
familiar places, at least notyet to very many people.
(02:14):
The challenge is how do youmove from that status of being a
stranger to being someone whopeople feel like they know and
feel like they trust?
It's not as hard as you think.
In fact, I had something happento me not too long ago that
really taught me how easy it canbe to become this familiar
(02:35):
person.
This happened at a time when Iwas traveling to a three-day
conference.
I was flying down to SouthCarolina.
I got on the plane in Boston tomake the flight down there and
when I sat down next to theperson next to me, this was a
young woman and she was sittingwith an iPad and she had her
(02:56):
earbuds in and the whole flightdown she was like focused right
on her thing.
She never looked up, she neversaid hello, and for the whole
flight we kind of ignored oneanother.
There was no communication andI had stranger status, maybe
stranger danger status, andthat's just the nature of being
(03:17):
on a flight with someone.
Well, I didn't think too muchof it until three days later
when the conference was over.
Much of it until three dayslater, when the conference was
over.
I got back on the plane, walkeddown the aisle, came to my
assigned seat and there in thewindow seat was the same young
woman.
Only this time she looked up,our eyes met and we both started
(03:39):
laughing.
And then we started talking andI learned all these things
about her.
I mean, she was a student goingto school here in Boston.
She'd been down in NorthCarolina visiting her sister
over the weekend.
She was studying accounting andI said, wow, you're never going
to have to search for a jobbecause everybody needs an
accountant.
And so we were able to havethis conversation back and forth
(04:02):
and kind of think about, likewhy in this second meeting were
we able to do this?
Big part of the answer was thatjust in the two times that I
had seen her and that she hadseen me, I had become a familiar
face and in fact, in thecontext of the airplane, I was
(04:22):
the only familiar face in anairplane full of strangers and
this gave us permission to havethis conversation.
And so when you go online andyou are, let's say, posting
videos and you're talking andyou're saying your thing, well,
(04:45):
the first time you do that, thatsomeone sees the video, they'll
go oh stranger, I don't pay anyattention to this, and they'll
just go right on by.
But maybe by the second orthird time you'll do something
that is interesting to them.
Then they'll go oh, I've seenthis person before.
This looks a little interestingto me.
And all of a sudden now they'llstart paying attention and in
(05:06):
fact they may even move to theplace, like this young woman did
, where they're willing to starttalking with you, and they'll
leave a comment on your post andthen you can have this
conversation, you can startengaging, and this really
doesn't have to take much timeat all.
This is really the key Step.
Number one is you want tobecome familiar and you really
(05:28):
want to become that familiarface.
So it's important thefamiliarity part is included
with putting your face out there.
It can't just simply be a lotof writing, although that works
to a certain degree, but showingup, particularly on video, and
being human and real and genuineand showing off your
personality that's all part ofwhat it takes to become the
(05:52):
familiar face to the right crowd.
Step number two is that, asyou're doing this, you want to
lean right into your superpower.
What is the thing that, whenyou're doing your work and
you're sharing your informationand you're sharing the stuff
(06:14):
that you're really good at, whatare the moments when you are in
your zone of genius?
What's your angle of mastery,the thing that is your point of
view, your strong perspective,the insights that you have that
you've learned from your yearsof experience?
These are the things that younot only want to communicate,
(06:35):
but you want to look for themoments when these are already
happening.
The shift here is away from I'mgoing to sit down and become a
content creator and try and comeup with some piece of content
and make something out of wholecloth.
That's not the strategy.
The strategy is what are youalready doing where you are, in
(06:56):
fact, in your zone of genius andyou are exercising your
superpower in terms of yourcoaching and you're doing it
Well, those moments can bedocumented, those moments can be
recorded and then you can sharethat.
You can turn all of that stuffinto marketing assets.
(07:18):
And so you're turning yourcoaching, you're turning your
superpower, into your very bestmarketing, and this doesn't
necessarily have to take extratime.
You know, think of the timeswhen you are on a discovery call
with someone and you're helpingthem out, or you are doing a
(07:38):
webinar, or you are a guest on apodcast, or maybe you have your
own podcast, or maybe you aredoing some kind of collaboration
with other people on a paneldiscussion.
All of this kind of stuff can beturned into your very best kind
of marketing, and it can bedone both in long form and in
(07:59):
short form.
And this is where, now, you canstart showing up on a regular
basis.
People can start seeing you ona regular basis, and you don't
have to be doing anything beyondwhat you're already naturally
(08:20):
doing and what you're alreadynaturally good at and completely
comfortable in doing.
Google actually did a studyrecently in terms of looking at
how long does it take and whatare the steps necessary for
people to go from completestranger to oh I like this
person, I actually want to dostuff with this person, and they
found out that you need tospend about seven hours of time
(08:41):
with someone and after thatseven hours you're more likely
to start bonding with them andmoving from stranger to
acquaintance to even friendship,and you need to have multiple
touch points, like maybe 11different encounters with this
person and then four differentlocations.
(09:04):
You know, it's not always in thesame place.
So think, well, it could be apost on LinkedIn, or it could be
a webinar that you're hosting,or it could be a meetup event
that you saw someone in person,or you could be a webinar that
you're hosting, or it could be ameetup event that you saw
someone in person, or you couldbe speaking from a stage.
You know, there are all thesedifferent possibilities.
Or it could simply be an emailnewsletter that you send out to
(09:25):
people who have started to comein contact with you.
These are all different touchpoints where people can interact
.
So, once someone has consumedseven hours and they have seen
you 11 different times andthey've seen you in multiple
locations, now you are familiarand you're becoming trusted and
(09:49):
you can be much more likely toget that easy.
Yes, likely to get that easy,yes, all right.
So before I get into stepnumber three, I want to invite
you to come to an event that I'mhosting later this month.
It's called the Coaching asMarketing Blueprint and, if you
want to go deeper into all ofwhat I'm talking about today
(10:12):
because I'm making yourself thateasy yes, this training is
about letting your coaching thething that you're really good at
become your most powerfulmarketing tool.
And it's not about adding moreto your plate.
It's about doing the thingsthat you're already good at and
leaning into that and turningthat into your very best
(10:34):
marketing assets.
So it's a two-part training.
The first section we're goingto talk about how to avoid all
the basic mistakes that coachesmake in terms of their content
marketing and what you can bedoing instead of that, and then,
in the second section, I'mgoing to teach you my three-step
process to turn your coachinginto your most powerful
(10:58):
marketing tools so that you'reable to attract and close a full
client roster of 10 or 20high-ticket clients who are, in
fact, delighted with your workand they're ready to sign up.
They're going yes, I want this.
It's all happening on January27th.
You want to register.
Go to awesomevideomakerscomforward slash blueprint and I'll
(11:24):
say that one more time.
It's awesomevideomakerscomforward slash blueprint and I'll
put that link in the show notes.
On to the third step, and thisthird step is creating a body of
work.
I actually talked about this indepth with one of my guests,
(11:45):
pamela Slim, back in episodenumber 127.
She calls this lighting yourbeacon and it's really all about
this creating a body of work sothat once people have met you
out in the world, however, theydo that in either the 11
encounters that you've had orthe four different locations,
wherever that happened.
(12:05):
Now that they've seen you, theygo I want to know more and they
can go and take a deep dive andreally explore and learn all
about you.
And this is where now they cancome on a sales call.
You know that discovery callthat you do to close people.
They're ready to buy.
And you know, I've got a quotehere from one of my clients who
(12:27):
has gone through this processwith me.
He said the cool part was whenI was able to hop on sales calls
, they would start to referencethe videos that I was creating.
I was like whoa, you guys arelistening and if you create
consistently, you're going tobuild enough know like and trust
factor with your ideal clientsto where they'll literally DM
(12:50):
you and say how do I work withyou?
How do I give you money?
Yeah, that sounds good.
So let's summarize here.
Step one you want to become afamiliar face.
Step two you want to lean intoyour superpower and work inside
of your zone of genius so thatyou're doing the stuff that
(13:11):
you're really, really good atthe things that you are the best
at and you turn that into abody of work that's all made
within that zone of genius thatyou have, that you're most
comfortable and you'redocumenting yourself at your
best.
If you want to create a systemthat is attracting high paying
(13:33):
clients who absolutely love yourwork and do it without the
social media grind, the endlessdribble wheel of posting content
, come on and join me for theCoaching as Marketing
Masterclass.
It's happening on January 27thand you're gonna discover how to
fill your coaching practicewith 10 to 20 or more ideal
(13:57):
clients, all while doing whatyou love the most.
I hope to see you there.
It's awesomevideomakerscom.
Forward slash blueprint toregister.
Speaker 2 (14:21):
Thanks for listening today, but I'm not.
I wish I didn't have to give into the pressure.
I'm posting pictures trying tobe someone I'm not.
It feels just like I'm lying toyou.
I fake it and stage it, tryingto live some perfect life.
(14:46):
I know I'm wasting time cause Ijust want to call my friends
and see what they're doingtonight.
It doesn't have to be sospecial.
I try to be myself.
You do the same and we'll bealright, cause this pressure's
(15:09):
really bringing me down.
I wish I had the guts to starta conversation with someone.
Just be who I am.
Not care so much about firstimpressions, cause I got a
(15:33):
feeling that it could be great.
Skip all the acts, not playinggames.
Maybe reveal it.
They'll read me and tell you myname.
Yeah, I got a felt that itcould be great.
Skip all the acts, don't playyour games.
No more consent.
If they're in me, I won't beashamed, cause I just wanna call
my friends and see what they'redoing tonight.
It doesn't have to be sospecial.
(15:57):
I try to be myself.
If you do the same, it will bealright, cause this pressure's
really bringing me down, down,down, down.
The pressure's really bringingme down.
(16:24):
I wish I was above the centerof attention, but I'm not.
I wish I didn't have to give into the pressure, cause I just
(16:46):
wanna call my friends and seewhat they're doing tonight.
It doesn't have to be sospecial.
I try to be myself.
If do the same, I will bealright, cause this pressure's
(17:06):
really bringing me down.
What is the thing that, when you're doing your
work and you're sharing yourinformation and you're sharing
the stuff that you're reallygood at, what are the moments
when you are in your zone ofgenius?
What's your angle of mastery,the thing that is your point of
view, your strong perspective,the insights that you have that
(00:26):
you've learned from your yearsof experience.
These are the things that younot only want to communicate,
but you want to look for themoments when these are already
happening.
Welcome to the StandoutBusiness Show, where it's all
about making a bigger differenceby doing business differently.
(00:48):
I'm Brad Powell, your StandoutBusiness Coach, and today I want
to talk about how you can makeyour coaching or consulting an
easy yes for your right fitclients and prospects.
So imagine people are nowcoming to you who are ready to
buy, they're ready to give youmoney, they're showing up on
(01:09):
your sales call and they'resaying where do I sign up?
There's no objections, there'sno problem, it's just easy.
Well, I'm going to break downhow you can stand out as an easy
yes in just three steps, and Iwant to dive right in, not waste
your time today.
So step number one is that youneed to become familiar and you
(01:32):
want to think about.
You know, when people go online, where do they go?
Well, mostly they're going toplaces that are familiar to them
.
So they go to Google and theysearch for stuff, or they go to
YouTube and they watch videos,or they go to any of the other
social media sites you knowLinkedIn, tiktok, instagram
these are all familiar places.
(01:53):
What that means for us smallbusiness people or solopreneurs
or people who are self-employedyour place, your website, maybe
your podcast, your Substacksubscription these are not
familiar places, at least notyet to very many people.
(02:14):
The challenge is how do youmove from that status of being a
stranger to being someone whopeople feel like they know and
feel like they trust?
It's not as hard as you think.
In fact, I had something happento me not too long ago that
really taught me how easy it canbe to become this familiar
(02:35):
person.
This happened at a time when Iwas traveling to a three-day
conference.
I was flying down to SouthCarolina.
I got on the plane in Boston tomake the flight down there and
when I sat down next to theperson next to me, this was a
young woman and she was sittingwith an iPad and she had her
(02:56):
earbuds in and the whole flightdown she was like focused right
on her thing.
She never looked up, she neversaid hello, and for the whole
flight we kind of ignored oneanother.
There was no communication andI had stranger status, maybe
stranger danger status, andthat's just the nature of being
(03:17):
on a flight with someone.
Well, I didn't think too muchof it until three days later
when the conference was over.
Much of it until three dayslater, when the conference was
over.
I got back on the plane, walkeddown the aisle, came to my
assigned seat and there in thewindow seat was the same young
woman.
Only this time she looked up,our eyes met and we both started
(03:39):
laughing.
And then we started talking andI learned all these things
about her.
I mean, she was a student goingto school here in Boston.
She'd been down in NorthCarolina visiting her sister
over the weekend.
She was studying accounting andI said, wow, you're never going
to have to search for a jobbecause everybody needs an
accountant.
And so we were able to havethis conversation back and forth
(04:02):
and kind of think about, likewhy in this second meeting were
we able to do this?
Big part of the answer was thatjust in the two times that I
had seen her and that she hadseen me, I had become a familiar
face and in fact, in thecontext of the airplane, I was
(04:22):
the only familiar face in anairplane full of strangers and
this gave us permission to havethis conversation.
And so when you go online andyou are, let's say, posting
videos and you're talking andyou're saying your thing, well,
(04:45):
the first time you do that, thatsomeone sees the video, they'll
go oh stranger, I don't pay anyattention to this, and they'll
just go right on by.
But maybe by the second orthird time you'll do something
that is interesting to them.
Then they'll go oh, I've seenthis person before.
This looks a little interestingto me.
And all of a sudden now they'llstart paying attention and in
(05:06):
fact they may even move to theplace, like this young woman did
, where they're willing to starttalking with you, and they'll
leave a comment on your post andthen you can have this
conversation, you can startengaging, and this really
doesn't have to take much timeat all.
This is really the key Step.
Number one is you want tobecome familiar and you really
(05:28):
want to become that familiarface.
So it's important thefamiliarity part is included
with putting your face out there.
It can't just simply be a lotof writing, although that works
to a certain degree, but showingup, particularly on video, and
being human and real and genuineand showing off your
personality that's all part ofwhat it takes to become the
(05:52):
familiar face to the right crowd.
Step number two is that, asyou're doing this, you want to
lean right into your superpower.
What is the thing that, whenyou're doing your work and
you're sharing your informationand you're sharing the stuff
(06:14):
that you're really good at, whatare the moments when you are in
your zone of genius?
What's your angle of mastery,the thing that is your point of
view, your strong perspective,the insights that you have that
you've learned from your yearsof experience?
These are the things that younot only want to communicate,
(06:35):
but you want to look for themoments when these are already
happening.
The shift here is away from I'mgoing to sit down and become a
content creator and try and comeup with some piece of content
and make something out of wholecloth.
That's not the strategy.
The strategy is what are youalready doing where you are, in
(06:56):
fact, in your zone of genius andyou are exercising your
superpower in terms of yourcoaching and you're doing it
Well, those moments can bedocumented, those moments can be
recorded and then you can sharethat.
You can turn all of that stuffinto marketing assets.
(07:18):
And so you're turning yourcoaching, you're turning your
superpower, into your very bestmarketing, and this doesn't
necessarily have to take extratime.
You know, think of the timeswhen you are on a discovery call
with someone and you're helpingthem out, or you are doing a
(07:38):
webinar, or you are a guest on apodcast, or maybe you have your
own podcast, or maybe you aredoing some kind of collaboration
with other people on a paneldiscussion.
All of this kind of stuff can beturned into your very best kind
of marketing, and it can bedone both in long form and in
(07:59):
short form.
And this is where, now, you canstart showing up on a regular
basis.
People can start seeing you ona regular basis, and you don't
have to be doing anything beyondwhat you're already naturally
(08:20):
doing and what you're alreadynaturally good at and completely
comfortable in doing.
Google actually did a studyrecently in terms of looking at
how long does it take and whatare the steps necessary for
people to go from completestranger to oh I like this
person, I actually want to dostuff with this person, and they
found out that you need tospend about seven hours of time
(08:41):
with someone and after thatseven hours you're more likely
to start bonding with them andmoving from stranger to
acquaintance to even friendship,and you need to have multiple
touch points, like maybe 11different encounters with this
person and then four differentlocations.
(09:04):
You know, it's not always in thesame place.
So think, well, it could be apost on LinkedIn, or it could be
a webinar that you're hosting,or it could be a meetup event
that you saw someone in person,or you could be a webinar that
you're hosting, or it could be ameetup event that you saw
someone in person, or you couldbe speaking from a stage.
You know, there are all thesedifferent possibilities.
Or it could simply be an emailnewsletter that you send out to
(09:25):
people who have started to comein contact with you.
These are all different touchpoints where people can interact
.
So, once someone has consumedseven hours and they have seen
you 11 different times andthey've seen you in multiple
locations, now you are familiarand you're becoming trusted and
(09:49):
you can be much more likely toget that easy.
Yes, likely to get that easy,yes, all right.
So before I get into stepnumber three, I want to invite
you to come to an event that I'mhosting later this month.
It's called the Coaching asMarketing Blueprint and, if you
want to go deeper into all ofwhat I'm talking about today
(10:12):
because I'm making yourself thateasy yes, this training is
about letting your coaching thething that you're really good at
become your most powerfulmarketing tool.
And it's not about adding moreto your plate.
It's about doing the thingsthat you're already good at and
leaning into that and turningthat into your very best
(10:34):
marketing assets.
So it's a two-part training.
The first section we're goingto talk about how to avoid all
the basic mistakes that coachesmake in terms of their content
marketing and what you can bedoing instead of that, and then,
in the second section, I'mgoing to teach you my three-step
process to turn your coachinginto your most powerful
(10:58):
marketing tools so that you'reable to attract and close a full
client roster of 10 or 20high-ticket clients who are, in
fact, delighted with your workand they're ready to sign up.
They're going yes, I want this.
It's all happening on January27th.
You want to register.
Go to awesomevideomakerscomforward slash blueprint and I'll
(11:24):
say that one more time.
It's awesomevideomakerscomforward slash blueprint and I'll
put that link in the show notes.
On to the third step, and thisthird step is creating a body of
work.
I actually talked about this indepth with one of my guests,
(11:45):
pamela Slim, back in episodenumber 127.
She calls this lighting yourbeacon and it's really all about
this creating a body of work sothat once people have met you
out in the world, however, theydo that in either the 11
encounters that you've had orthe four different locations,
wherever that happened.
(12:05):
Now that they've seen you, theygo I want to know more and they
can go and take a deep dive andreally explore and learn all
about you.
And this is where now they cancome on a sales call.
You know that discovery callthat you do to close people.
They're ready to buy.
And you know, I've got a quotehere from one of my clients who
(12:27):
has gone through this processwith me.
He said the cool part was whenI was able to hop on sales calls
, they would start to referencethe videos that I was creating.
I was like whoa, you guys arelistening and if you create
consistently, you're going tobuild enough know like and trust
factor with your ideal clientsto where they'll literally DM
(12:50):
you and say how do I work withyou?
How do I give you money?
Yeah, that sounds good.
So let's summarize here.
Step one you want to become afamiliar face.
Step two you want to lean intoyour superpower and work inside
of your zone of genius so thatyou're doing the stuff that
(13:11):
you're really, really good atthe things that you are the best
at and you turn that into abody of work that's all made
within that zone of genius thatyou have, that you're most
comfortable and you'redocumenting yourself at your
best.
If you want to create a systemthat is attracting high paying
(13:33):
clients who absolutely love yourwork and do it without the
social media grind, the endlessdribble wheel of posting content
, come on and join me for theCoaching as Marketing
Masterclass.
It's happening on January 27thand you're gonna discover how to
fill your coaching practicewith 10 to 20 or more ideal
(13:57):
clients, all while doing whatyou love the most.
I hope to see you there.
It's awesomevideomakerscom.
Forward slash blueprint toregister.
Speaker 2 (14:21):
Thanks for listening today, but I'm not.
I wish I didn't have to give into the pressure.
I'm posting pictures trying tobe someone I'm not.
It feels just like I'm lying toyou.
I fake it and stage it, tryingto live some perfect life.
(14:46):
I know I'm wasting time cause Ijust want to call my friends
and see what they're doingtonight.
It doesn't have to be sospecial.
I try to be myself.
You do the same and we'll bealright, cause this pressure's
(15:09):
really bringing me down.
I wish I had the guts to starta conversation with someone.
Just be who I am.
Not care so much about firstimpressions, cause I got a
(15:33):
feeling that it could be great.
Skip all the acts, not playinggames.
Maybe reveal it.
They'll read me and tell you myname.
Yeah, I got a felt that itcould be great.
Skip all the acts, don't playyour games.
No more consent.
If they're in me, I won't beashamed, cause I just wanna call
my friends and see what they'redoing tonight.
It doesn't have to be sospecial.
(15:57):
I try to be myself.
If you do the same, it will bealright, cause this pressure's
really bringing me down, down,down, down.
The pressure's really bringingme down.
(16:24):
I wish I was above the centerof attention, but I'm not.
I wish I didn't have to give into the pressure, cause I just
(16:46):
wanna call my friends and seewhat they're doing tonight.
It doesn't have to be sospecial.
I try to be myself.
If do the same, I will bealright, cause this pressure's
(17:06):
really bringing me down.
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