185. How to use video to sell your expertise - with Brad Powell

Welcome to another episode of The Standout Business Show with your host, Brad Powell! In today’s episode, we’re uncovering the personal branding strategy for driving sales that you may already have in your arsenal—video. If you have a great service but aren’t seeing the sales you expect, the missing piece could be simpler than you think.

Brad dives into how video can become your most powerful sales tool and reveals the four must-have videos every business needs to succeed. The best part? You only need four types of videos to unlock the next level of growth, and we'll break it all down for you.

Here’s what you’ll learn in this episode:

• The secret to using video to sell more: Learn how to make your business human, build trust, and position yourself as the authority in your field.
• The four must-have videos: Discover the essential videos your business needs to succeed, including case studies, your unique selling proposition, process videos, and FAQs.
• How to craft videos that sell for you: We’ll give you the steps to create case study videos that showcase your results, FAQs that overcome objections, and process videos that position your brand as the expert.

If you're ready to stop guessing and start using video to drive real sales, this episode is a must-listen.

Don’t miss the end of the episode where Brad shares how you can get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here > 

Hit play 🎧 to learn how to make video your ultimate sales weapon!

If you're the best-kept secret in your industry, it's time to change that.

Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

Don’t miss your chance to get a free video brand assessment to start creating videos that actually work for your business.

Schedule your video brand assessment here >

Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

And I’ll see you next time—on The Standout Business Show.

Episode Transcript

Brad Powell (00:06):
Welcome back to the Standout Business Show, where
we help expert entrepreneursbuild a standout brand, stand
out in their market and win theclients they deserve.
I'm your host, brad Powell, andtoday we're diving into a game
changer for any business how touse video to sell stuff.
Imagine this You've got anamazing service, but your sales

(00:30):
aren't where you want them to be.
You might be doing everythingright, but you know that
something's missing.
Well, the secret weapon thatcould unlock the next level of
growth could be sitting rightunder your nose, and it's in the
form of a powerful tool you'relikely already familiar with.
It's called video.

(00:51):
So today I'm gonna show you howto use video to drive more
sales and share the four musthave videos every business needs
to succeed, and the secret isyou only need four kinds of
video to make it's so simple.
So let's dive into what you'rehere for.

(01:16):
How can video become your mostpowerful sales tool?
If you want to drive sales, youneed the right content, and not
just any content.
You want video content thatconnects with your audience,
builds trust and positions youas the authority in your field.
And here's the secret Videoactually does something that no

(01:42):
other content can it humanizesyour brand.
It builds trust and it givesyour prospects an inside look at
who you are, what you do andwhy they should care.
And the more trust you buildwith your audience, the more
likely they are to buy from you.
It's not just about making arandom set of videos.

(02:03):
It's about making the rightvideos, the ones that answer
your prospects' questions, solvetheir problems and move them
closer to buying.
Okay, let's go over the fourmust-have videos every business
needs to successfully market andsell.

(02:25):
Number one is the case studyvideo.
Case studies can be your verybest salespeople.
They show potential clients theresults they can expect from
working with you, usingreal-life examples from your
past clients.
When you're crafting a casestudy video, make sure to

(02:47):
highlight the challenges yourclient faced, how you solved
their problem and the measurableresults they achieved.
Focus on the before and aftertransformation and, most
importantly, make it relatableby telling the story of someone
just like them who overcame thechallenges.

(03:08):
The second type of video is whatI call the why we're different
video.
In this video, you want tochallenge the status quo.
You want to go out there andbust a myth, go against
conventional wisdom, and this ishow you can differentiate your
business from your competitors.
So this is where you talk aboutyour unique approach, your

(03:29):
values and what sets you apart.
It's not about bragging, butinstead it's about showing
potential clients why they can'tget the same value anywhere
else.
The third type of video that youcan make is what I call the
process video.
A process video can actually beyour secret sales weapon,

(03:52):
because people are alwayswondering how does it work.
So you can give them abehind-the-scenes look at what
you do, show them step-by-stephow you deliver results.
Not only does this build trust,but it also positions you as
the expert in your field.
This is a really great one toput on your About page.

(04:16):
This is a really great one toput on your about page, and you
can actually literally give themthe experience of what it's
like to work with you by takingthem through an actual moment
where you are doing coachingwith a client and record that
and make that into part of yourprocess video.
And the fourth type of videothat you can make are the
frequently asked questions, andthese FAQ videos are absolute

(04:40):
gold.
They address common questionsand objections that your
potential clients might have.
Think of this video as a way topreemptively overcome
objections and move peoplecloser to making the buying
decision.
Now, of these four types, themost powerful is the case study
video.
So let's get into the finedetails of crafting a case study

(05:05):
video that does the selling foryou.
When I make a case study video,I focus on three things.
First, I start by clearlydefining the problem the client
faced before they came to me,and then I'll dive into the
process that I use to solve thatproblem, without getting too
technical.

(05:25):
The goal here is to make itsimple and relatable.
Finally, I'll showcase theresults and show the data, share
the success stories and thereal impact that working
together with one of my favoriteclients made.
The more specific the resultsthat you can share in this video

(05:45):
, the better.
You want to think of a casestudy video as a testament to
your expertise.
It's like a personal referralfrom one of your happiest
clients, but in video form, andbecause it's their face and
their personality in the video,it makes it feel real, authentic

(06:06):
and powerful.
So now that you have a betteridea about the power of video
for driving sales, it's time totake action.
So you don't just listen to thisand go away and not actually do
anything If you're ready toelevate your business with video
content that will do theselling for you?
I want to invite you to a freevideo brand assessment, where

(06:30):
we'll walk through your currentstrategy, see where you're at
and help you identify the videocontent that will drive more
sales for your business.
All you need to do is click thelink in the show notes to
schedule your free assessmentand together we'll set you up
for success.
Don't miss out on this chanceto transform your business with

(06:51):
the right video strategystrategy.
And that's it for today'sepisode of the Standout Business
Show.
Thanks for listening.
If you found this episodehelpful, don't forget to

(07:11):
subscribe and share it with afriend, because the number one
way that people find out about apodcast like this one is
because they heard about it fromone of their friends.
Remember, keep making a biggerdifference by doing business
differently, and until next time, so long.