Have you ever wondered what it takes to transition from the world of fitness coaching to becoming a successful business mentor? Join me as I share my personal journey through a transformative hiatus that led me to discover a whole new passion. Initially hesitant to embrace the title of "business coach," I soon recognized that my years of experience in running and scaling businesses were a treasure trove of valuable insights for aspiring coaches and entrepreneurs. Hear about the powerful impact of starting with personalized, one-on-one mentoring before expanding into workshops and group programs. This episode is a deep dive into my evolution from gym owner to business strategist, underscoring the crucial role of continuous learning and mentorship.
In the latter part of the episode, we tackle the fear of the unknown — a common barrier that holds many back from achieving their goals. We'll explore how the addiction to striving can sometimes overshadow the joy of achieving, and the challenges that come with setting new targets after reaching your initial goals. Expressing heartfelt gratitude for your unwavering support, even during my quieter times, I promise a reinvigorated stream of content packed with actionable insights into personal development and mindset. Together, we'll navigate the importance of both tactical skills and the powerful narratives we create for ourselves, ensuring a journey of perpetual growth and success.
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:04):
Chase, where the heck have you been?
I know, guys, you missed me.
I can see that you're stillaround, okay, the views on all
the old podcasts, the listens,have continued climbing.
So thank you, thank you, thankyou for still being here and
sticking it out.
It's been what March to April,may, june, over three months,
(00:26):
almost four months since wepublished the show.
And there's a reason for thatbecause, as much as I love doing
this, podcasting is honestlyone of the things I enjoy most.
I get to talk with people, who,who I enjoy, I get to have good
conversations with my friendsand put it out there for
everybody to learn from.
And, if you remember, we weremaking a shift.
(00:46):
I had started talking about itin the podcast that just
naturally in 2023,.
What happened is I startedhaving some of my clients come
back to me and say hey, chase,you coached me on fitness, you
coached me on mindset, youcoached me on lifestyle, and I
want to build my own thing.
I went and I got these coachingcertifications, this nutrition
(01:08):
certification, this mindsetcertification but you're an
entrepreneur, how did you dothis?
And at first I'll be honest,guys I had some resistance to
this, because I was like I'm nota business coach, because I was
like I'm not a business coach.
But then I sat with that and Ithought, well, I am in business
(01:32):
and I've grown multiplebusinesses.
I'm now buying and acquiringmultimillion dollar businesses
and I'm also a coach.
So if we had a Venn diagramthere of those two, well, what
we'll meet in the middle is abusiness coach.
So I took on a couple ofclients, just like monthly
mentoring calls, right.
I was still a little bit inthat imposter syndrome of
stepping into a new paradigm andwhat happened is these guys
(01:55):
started seeing upticks in salesenrollments.
Their content started goingbetter.
I was like, oh, maybe I havesomething to offer here.
Maybe, right, soft talk, let'stake that out, I have something
to offer here.
So I asked him my broadcastchannel and Instagram hey, who's
in here?
Turns out a lot of my audiencewas aspiring coaches or coaches
(02:19):
who looked up to me and what Ihad built.
So I said, hey guys, Iunderstand that you know there's
a lot of bad-ass coaches inhere and I've got almost a
decade of business experience.
If I ran a business workshop,who's there?
I think we had like 10 peoplethere at that first workshop in
December of 2023.
And two people signed up rightaway.
(02:41):
Off the back end of that,another person before December
closed and we were off to theraces.
I coached the same way that I'mnow coaching it.
I took high touch one-to-oneclients first before I built any
sort of offer.
I think one of the biggestdownfalls in the market is
people saying hey, you're acoach, come build this course
(03:04):
without ever taking offers.
Having a good, robust,built-out course without ever
taking clients.
I said offers.
Having a good, robust,built-out course is amazing.
It protects your time, it stilldelivers all of your knowledge
and then you can use yourcoaching touch points to truly
(03:24):
help move people past theresistance so they can take the
action.
And taking three to five toseven high touch one-to-one
clients to figure out one, whateverybody gets, what you can
(03:45):
coach, what you enjoy coachingand what really is outside of
your zone of genius, and whatyou can systemize and deliver to
people in a way that they canconsume it in their own time and
really up-level the efficiencyon how they can consume it and
how it can be taught.
(04:05):
Then we build a course.
So that's what we've been doing, guys.
I spent through March enrollingone to one clients and then,
towards the tail end of March,we started considering a group
program, started putting peopleinto a school community, and
then in May we started earlyenrolled like super early.
(04:27):
I hadn't even talked about it,but I had some stuff built.
People wanted more of just theprogram.
So, sorry, I enrolled a coupleof people super early bird in
May and that's where we're at.
Okay, that's what's been goingon.
We're less than four minutes inhere and I feel like I've got
you guys caught up on on theshift that has taken place
because, I'll be honest, likewhen I opened my gym in 2014,
(04:51):
fitness was the thing for Chase,right, and it will always be a
thing.
I work out four to five days aweek.
I eat organic, local food, Iwatch my sleep and what I
enjoyed teaching started toshift.
I still love fitness.
(05:12):
I still have one in-personfitness client.
You know I went into the storywork deep and that went well.
I enjoyed teaching story workand as people started coming
back around to me like, hey, howdid you build this?
I realized that I had aspecific skill set in actually
(05:33):
operating and coachingbusinesses and building them
over the last 10 years and beingan entrepreneur who had built a
business that my gym didmultiple six figures per year.
I had a team.
They all had defined roles, soI've scaled something before.
So, as opposed to a lot of thepeople coming into the online
(05:53):
business space saying, yeah, hey, I tried online business for a
little bit and now I decidedthat I'm a business coach here
by my stuff and, hey, a lot ofthem are helping people I'm I
don't want to just throw rockshere.
There's a lot of people helpingout there and maybe you don't
work with me with businesscoaching.
Find a guide, though, please.
(06:13):
I still invest in myself.
I almost always have a coach,because I know that the next
plateau can only be broke bygrabbing a ladder that somebody
else has already climbed andhaving them show me how to climb
it.
If, five minutes into this,you're like Chase, you are all
over the place.
(06:34):
What's going on here?
It's because I hit record and Ijust knew I had to get
something out here to you guys.
I was like, oh man, there'ssomething in my heart and my
soul today that I'm lit up and Iwant to talk to you guys.
That being said, a couple ofweeks from now, you will hear
Joel Cochran interview me aboutthe last decade as an
(06:55):
entrepreneur and what that hasentailed, what I've learned and
what I'm doing now and Joel isgoing to structure that a lot
more than what Chase is doinghere for you guys.
So, by all means, if fiveminutes in, you're like, oh man,
well, I'm going to go wait forthat structured one, cool.
And if you're with it, hangwith me.
This is going to be like lessthan 10 minutes Because I want
(07:18):
to talk about what I've seen sofar.
First off and this one mightsting, it happened for me and
I've seen it in a bunch ofcoaches the Dunning-Kruger
effect.
The Dunning-Kruger effect onthe vertical axis is confidence
(07:39):
and on the horizontal axis isexperience.
And when we have very lowexperience, our confidence is
high, and that graph then startsto dip down as it goes across,
because as we get moreexperience, our confidence goes
lower, but then it starts toslowly and gradually climb the
more experience we get and it'sthe age old, the more we know,
(08:02):
the more we realize we reallydon't know.
And what unfortunately happensin the online space, and what
happened to me when I first wentonline, even after running a
business, is oh well, it's.
I see everybody doing it andthey're all putting all this
free content out, so I can justpiece this together and this
(08:23):
together and I'll be good.
Well, I'm getting engagement onmy posts and people are talking
to me, so obviously something'sgoing to happen.
And yes, yes, that is part ofit.
Business is a game of laggingindicators, meaning that you put
the effort in day over day,week over week, and you'll,
you'll start to get people rightout of the gate, and that
(08:43):
really consistent flow ofbusiness, of leads, of clients,
comes from you putting action inover and over again.
However, what I see is coachestaking the wrong actions over
and over again.
These actions that are almostright, but I talked to them.
They're like, yeah, it's just,I just got to close these sales
(09:04):
now.
Like I just got to get them onthe call, but I know I'm almost
there.
I know I'm there, but becausethey see themselves as a coach
and they want themselves to beseen as an authority, there's
this internal resistance to like, well, I'm going to go find a
guide and actually practice whatI preach.
Like, well, I'm a coach, so I'msupposed to know.
(09:25):
Right, listen, you might be aphenomenal fitness coach, but
knowing how to run a business isa different game entirely.
If I'm honest here, this ispart of the reason that I
transitioned to business,because I realized that in
(09:46):
running my gym and in buildingbusinesses I had, I had left
some of the fitness coachingskills aside because what had
become more important in scalingmy business was running a
business, and what I learnedthat I actually enjoyed more was
the business side of things.
(10:07):
Some of you, it's a necessityto learn the business and but
you still love the fitness, youlove the mindset, you love the
relationship.
Coaching that much more Makesense.
Cool, I've got about two and ahalf minutes here.
I said I would keep this oneunder 10 minutes and we're going
to adhere to that.
(10:32):
Let's talk about impostersyndrome.
I like to say imposter syndromeis opportunity knocking, and
the way that it shows up inrelation to our business is it
tricks us into not taking actionbecause we don't think we
deserve the business of ourdreams.
Let that one land for a second.
(10:56):
Imposter syndrome tricks usinto not taking action because
it tells us to believe that wedon't deserve the business that
we could actually have.
And then what happens is welook around and we start casting
stones, throwing stones like Ialmost tripped into at the
beginning of this podcast, thisvideo.
By the way, if you listen tothis on audio, we're posting
(11:16):
everything to YouTube movingforward, this podcast, this
video.
By the way, if you're listeningto this on audio, we're posting
everything to YouTube movingforward.
If you want the video, it'swhat I almost tripped into here,
right Is we can get so caughtup in like, well, is this even
working?
We start throwing stones atother things as opposed to just
focusing on what we can do tokeep moving forward.
(11:40):
There's a poem by AntonioMachado I'll leave you guys with
.
I will remember it as much asI'm able to right now, and it's
along the lines of Wandererthere is no path.
The path is your footsteps.
There is no path.
The path is your footsteps.
There is no path.
The path is made by walking.
(12:00):
There is no wave, only wakesupon the sea.
The path that you're walkingright now has never been walked
before by you.
There have been individuals whohave walked very similar paths
(12:21):
and who can help you up thatpath.
Your path has never been walkedbefore and that's why it feels
new.
The scary thing about theunknown is that we only know
what we stand to lose, and it'shard to know what we stand to
gain to lose, and it's hard toknow what we stand to gain.
(12:43):
A lot of people think that theywant a goal, and what they've
become addicted to, though, isthe feeling of what they
expected, of the feeling of thegap between what they expected
and what actually happened,because then they still have
something to pretend they'restriving for, because if you
actually reach that goal, well,now it's time to level up and
reach another goal, and that'sfucking scary.
(13:05):
We were all over the place inthese 10 minutes, and what it
comes down to here is what Iwant to leave you guys with is
gratitude that you're still here.
I've seen the podcast listenscontinue to climb on the old
episodes in months of me beingsilent, so thank you, and I'm
(13:31):
going to go a clip over 10seconds or 10 minutes here.
If you were here from before andyou're like man Chase I was
more here for the mindset andthe lifestyle.
There's still going to be a tonof that, of the personal
development and the mindsetpiece, because, when it comes to
running a business, yes, thetactical stuff, the skills, are
(13:53):
super important, the tangibleresult is super important, and
the story in our head dictatesthe business that we can build.
I love you guys.
Thank you for being here.
I will be seeing you weekly,consistently from here on out.
Chase, where the heck have you been?
I know, guys, you missed me.
I can see that you're stillaround, okay, the views on all
the old podcasts, the listens,have continued climbing.
So thank you, thank you, thankyou for still being here and
sticking it out.
It's been what March to April,may, june, over three months,
(00:26):
almost four months since wepublished the show.
And there's a reason for thatbecause, as much as I love doing
this, podcasting is honestlyone of the things I enjoy most.
I get to talk with people, who,who I enjoy, I get to have good
conversations with my friendsand put it out there for
everybody to learn from.
And, if you remember, we weremaking a shift.
(00:46):
I had started talking about itin the podcast that just
naturally in 2023,.
What happened is I startedhaving some of my clients come
back to me and say hey, chase,you coached me on fitness, you
coached me on mindset, youcoached me on lifestyle, and I
want to build my own thing.
I went and I got these coachingcertifications, this nutrition
(01:08):
certification, this mindsetcertification but you're an
entrepreneur, how did you dothis?
And at first I'll be honest,guys I had some resistance to
this, because I was like I'm nota business coach, because I was
like I'm not a business coach.
But then I sat with that and Ithought, well, I am in business
(01:32):
and I've grown multiplebusinesses.
I'm now buying and acquiringmultimillion dollar businesses
and I'm also a coach.
So if we had a Venn diagramthere of those two, well, what
we'll meet in the middle is abusiness coach.
So I took on a couple ofclients, just like monthly
mentoring calls, right.
I was still a little bit inthat imposter syndrome of
stepping into a new paradigm andwhat happened is these guys
(01:55):
started seeing upticks in salesenrollments.
Their content started goingbetter.
I was like, oh, maybe I havesomething to offer here.
Maybe, right, soft talk, let'stake that out, I have something
to offer here.
So I asked him my broadcastchannel and Instagram hey, who's
in here?
Turns out a lot of my audiencewas aspiring coaches or coaches
(02:19):
who looked up to me and what Ihad built.
So I said, hey guys, Iunderstand that you know there's
a lot of bad-ass coaches inhere and I've got almost a
decade of business experience.
If I ran a business workshop,who's there?
I think we had like 10 peoplethere at that first workshop in
December of 2023.
And two people signed up rightaway.
(02:41):
Off the back end of that,another person before December
closed and we were off to theraces.
I coached the same way that I'mnow coaching it.
I took high touch one-to-oneclients first before I built any
sort of offer.
I think one of the biggestdownfalls in the market is
people saying hey, you're acoach, come build this course
(03:04):
without ever taking offers.
Having a good, robust,built-out course without ever
taking clients.
I said offers.
Having a good, robust,built-out course is amazing.
It protects your time, it stilldelivers all of your knowledge
and then you can use yourcoaching touch points to truly
(03:24):
help move people past theresistance so they can take the
action.
And taking three to five toseven high touch one-to-one
clients to figure out one, whateverybody gets, what you can
(03:45):
coach, what you enjoy coachingand what really is outside of
your zone of genius, and whatyou can systemize and deliver to
people in a way that they canconsume it in their own time and
really up-level the efficiencyon how they can consume it and
how it can be taught.
(04:05):
Then we build a course.
So that's what we've been doing, guys.
I spent through March enrollingone to one clients and then,
towards the tail end of March,we started considering a group
program, started putting peopleinto a school community, and
then in May we started earlyenrolled like super early.
(04:27):
I hadn't even talked about it,but I had some stuff built.
People wanted more of just theprogram.
So, sorry, I enrolled a coupleof people super early bird in
May and that's where we're at.
Okay, that's what's been goingon.
We're less than four minutes inhere and I feel like I've got
you guys caught up on on theshift that has taken place
because, I'll be honest, likewhen I opened my gym in 2014,
(04:51):
fitness was the thing for Chase,right, and it will always be a
thing.
I work out four to five days aweek.
I eat organic, local food, Iwatch my sleep and what I
enjoyed teaching started toshift.
I still love fitness.
(05:12):
I still have one in-personfitness client.
You know I went into the storywork deep and that went well.
I enjoyed teaching story workand as people started coming
back around to me like, hey, howdid you build this?
I realized that I had aspecific skill set in actually
(05:33):
operating and coachingbusinesses and building them
over the last 10 years and beingan entrepreneur who had built a
business that my gym didmultiple six figures per year.
I had a team.
They all had defined roles, soI've scaled something before.
So, as opposed to a lot of thepeople coming into the online
(05:53):
business space saying, yeah, hey, I tried online business for a
little bit and now I decidedthat I'm a business coach here
by my stuff and, hey, a lot ofthem are helping people I'm I
don't want to just throw rockshere.
There's a lot of people helpingout there and maybe you don't
work with me with businesscoaching.
Find a guide, though, please.
(06:13):
I still invest in myself.
I almost always have a coach,because I know that the next
plateau can only be broke bygrabbing a ladder that somebody
else has already climbed andhaving them show me how to climb
it.
If, five minutes into this,you're like Chase, you are all
over the place.
(06:34):
What's going on here?
It's because I hit record and Ijust knew I had to get
something out here to you guys.
I was like, oh man, there'ssomething in my heart and my
soul today that I'm lit up and Iwant to talk to you guys.
That being said, a couple ofweeks from now, you will hear
Joel Cochran interview me aboutthe last decade as an
(06:55):
entrepreneur and what that hasentailed, what I've learned and
what I'm doing now and Joel isgoing to structure that a lot
more than what Chase is doinghere for you guys.
So, by all means, if fiveminutes in, you're like, oh man,
well, I'm going to go wait forthat structured one, cool.
And if you're with it, hangwith me.
This is going to be like lessthan 10 minutes Because I want
(07:18):
to talk about what I've seen sofar.
First off and this one mightsting, it happened for me and
I've seen it in a bunch ofcoaches the Dunning-Kruger
effect.
The Dunning-Kruger effect onthe vertical axis is confidence
(07:39):
and on the horizontal axis isexperience.
And when we have very lowexperience, our confidence is
high, and that graph then startsto dip down as it goes across,
because as we get moreexperience, our confidence goes
lower, but then it starts toslowly and gradually climb the
more experience we get and it'sthe age old, the more we know,
(08:02):
the more we realize we reallydon't know.
And what unfortunately happensin the online space, and what
happened to me when I first wentonline, even after running a
business, is oh well, it's.
I see everybody doing it andthey're all putting all this
free content out, so I can justpiece this together and this
(08:23):
together and I'll be good.
Well, I'm getting engagement onmy posts and people are talking
to me, so obviously something'sgoing to happen.
And yes, yes, that is part ofit.
Business is a game of laggingindicators, meaning that you put
the effort in day over day,week over week, and you'll,
you'll start to get people rightout of the gate, and that
(08:43):
really consistent flow ofbusiness, of leads, of clients,
comes from you putting action inover and over again.
However, what I see is coachestaking the wrong actions over
and over again.
These actions that are almostright, but I talked to them.
They're like, yeah, it's just,I just got to close these sales
(09:04):
now.
Like I just got to get them onthe call, but I know I'm almost
there.
I know I'm there, but becausethey see themselves as a coach
and they want themselves to beseen as an authority, there's
this internal resistance to like, well, I'm going to go find a
guide and actually practice whatI preach.
Like, well, I'm a coach, so I'msupposed to know.
(09:25):
Right, listen, you might be aphenomenal fitness coach, but
knowing how to run a business isa different game entirely.
If I'm honest here, this ispart of the reason that I
transitioned to business,because I realized that in
(09:46):
running my gym and in buildingbusinesses I had, I had left
some of the fitness coachingskills aside because what had
become more important in scalingmy business was running a
business, and what I learnedthat I actually enjoyed more was
the business side of things.
(10:07):
Some of you, it's a necessityto learn the business and but
you still love the fitness, youlove the mindset, you love the
relationship.
Coaching that much more Makesense.
Cool, I've got about two and ahalf minutes here.
I said I would keep this oneunder 10 minutes and we're going
to adhere to that.
(10:32):
Let's talk about impostersyndrome.
I like to say imposter syndromeis opportunity knocking, and
the way that it shows up inrelation to our business is it
tricks us into not taking actionbecause we don't think we
deserve the business of ourdreams.
Let that one land for a second.
(10:56):
Imposter syndrome tricks usinto not taking action because
it tells us to believe that wedon't deserve the business that
we could actually have.
And then what happens is welook around and we start casting
stones, throwing stones like Ialmost tripped into at the
beginning of this podcast, thisvideo.
By the way, if you listen tothis on audio, we're posting
(11:16):
everything to YouTube movingforward, this podcast, this
video.
By the way, if you're listeningto this on audio, we're posting
everything to YouTube movingforward.
If you want the video, it'swhat I almost tripped into here,
right Is we can get so caughtup in like, well, is this even
working?
We start throwing stones atother things as opposed to just
focusing on what we can do tokeep moving forward.
(11:40):
There's a poem by AntonioMachado I'll leave you guys with
.
I will remember it as much asI'm able to right now, and it's
along the lines of Wandererthere is no path.
The path is your footsteps.
There is no path.
The path is your footsteps.
There is no path.
The path is made by walking.
(12:00):
There is no wave, only wakesupon the sea.
The path that you're walkingright now has never been walked
before by you.
There have been individuals whohave walked very similar paths
(12:21):
and who can help you up thatpath.
Your path has never been walkedbefore and that's why it feels
new.
The scary thing about theunknown is that we only know
what we stand to lose, and it'shard to know what we stand to
gain to lose, and it's hard toknow what we stand to gain.
(12:43):
A lot of people think that theywant a goal, and what they've
become addicted to, though, isthe feeling of what they
expected, of the feeling of thegap between what they expected
and what actually happened,because then they still have
something to pretend they'restriving for, because if you
actually reach that goal, well,now it's time to level up and
reach another goal, and that'sfucking scary.
(13:05):
We were all over the place inthese 10 minutes, and what it
comes down to here is what Iwant to leave you guys with is
gratitude that you're still here.
I've seen the podcast listenscontinue to climb on the old
episodes in months of me beingsilent, so thank you, and I'm
(13:31):
going to go a clip over 10seconds or 10 minutes here.
If you were here from before andyou're like man Chase I was
more here for the mindset andthe lifestyle.
There's still going to be a tonof that, of the personal
development and the mindsetpiece, because, when it comes to
running a business, yes, thetactical stuff, the skills, are
(13:53):
super important, the tangibleresult is super important, and
the story in our head dictatesthe business that we can build.
I love you guys.
Thank you for being here.
I will be seeing you weekly,consistently from here on out.
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