Startup To Scale

In this episode I dive deep into how brands can succeed selling to Sprouts Market, one of the premier national natural channel retailers. I’m joined by Luke Abbott, founder of VDriven, a CPG growth consultancy that works closely with Sprouts.

You’ll learn about how to succeed in Sprouts generally and in their innovation set.

Want to work with VDriven to launch in Sprouts? E-mail us at grace@foodbevy.com to get an introduction.

Startup...

The cash conversion cycle is one of the most challenging things to manage in a CPG business. Join me as I talk with Samantha Abramson, CEO of Just Date as she shares her exact process including:

• Using AION to fund her working capital needs
• Her Weekly Cashflow Management Process
• How She Budgets

You can get a free AION bank account and access AR financing for your business here

Sponsored by Aion.

Startup to Scale is a podcast by F...

Today, we’re tackling one of the most critical—and often misunderstood—aspects of growing a food or beverage company: the relationship between brands, distributors, and retailers.

Think of this ecosystem like a three-legged stool—each leg plays a vital role, and if one isn’t strong, the whole thing collapses. To help us break this down, I’m joined by Howie Sher, a seasoned expert in the CPG industry and a leader at JPG Resources, a ...

In this episode of Startup to Scale, I dive into the essential backend tools that brands need to streamline their operations, manage cash flow, and access working capital.

I sit down with the Mel and Branden from Settle to discuss:

• ✅ The key challenges brands face when scaling—especially aligning sales, operations, and financing.
• ✅ When to transition from spreadsheets to more robust business management tools.
• ✅ The must-have tech s...

Struggling to run effective e-commerce ads? It might just be your landing pages and offer. I’m having this problem with Joyful Co, so I reached out to Andrew at AdCrunch to break down how to build effective landing pages that actually drive sales.

We cover:

• Creating Compelling Messaging
• Landing Pages that Answer All Your buyer’s Questions
• Making an Irresistible Offer

Unlock Winning Hooks & CTAs for Your Brand For FREE!

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How do you turn an ancient Italian superfood into a modern snack brand that stands out in the crowded U.S. market? Aaron Gatti, founder and CEO of Brami, set out to do just that.

Inspired by the Mediterranean diet and his Italian roots, Aaron discovered the lupini bean—a protein-packed, fiber-rich legume with incredible health benefits. But while lupini beans were popular in Europe, they were virtually unknown in the U.S. In this ep...

Eric Skae is the CEO of Carbone Fine Food, the premium pasta sauce offshoot of New York’s Iconic Carbone Restaurant. Over his career, Eric has led and scaled multiple consumer brands across beverages, snacks, and specialty foods – think New Leaf iced tea, Iceland Spring water, Popcornopolis popcorn, and the famous Rao’s Specialty Foods sauce line, where he took over as CEO and led the company through a rebrand and exit.

With that tr...

I thought TeaSquares’ unique multi-serve pouch would stand out—it did, but for the wrong reasons. Customers were confused by the packaging, and sales suffered. We switched to single-serve bars that aligned with category norms, and sales improved significantly.

In this episode, I sit down with Sanders, founder of NUEX Creative, to discuss how packaging design can make or break your product on the shelf and online. We’ll dive into str...

 Soon, AI will just become a commonplace tool in business. Are you prepared? Join me as I talk with Andreas Duess, from 6 Seeds about the structure of the CPG industry and how emerging brands can utilize AI to navigate data complexities and drive growth. We discuss the importance of integrating AI tools while ensuring that these technologies enhance rather than replace the human touch that is so critical for brands. 

Tune in to lear...

Expo West is coming up, and it’s like the Super Bowl for CPG. while I won’t be there, I invited on Heather Holmes to share some tips and suggestions on how to make the most of the show. We discuss:

• Setting clear goals and outcomes
• Creating a content plan
• Being proactive about building relationships
• Gathering data and feedback
• Generating press and PR

Startup to Scale is a podcast by Foodbevy, an online community to connect emergi...

Retailers are raising the bar when it comes to liability coverage, and the process of securing the right insurance is becoming more complicated than ever. Not only are brands facing higher coverage limits, but the third-party companies verifying Certificates of Insurance don’t always understand how coverage works—leading to unnecessary denials and costly delays.

To help us make sense of this evolving landscape, I’m joined by Russ Ta...

In this episode, I’m joined by Yuval Selik, CEO of Promomash, to explore the challenges and strategies of securing investment for CPG brands in today’s tight market conditions. Despite the availability of capital, the CPG sector often struggles to attract investment. Yuval shares expert advice on making your brand more appealing to investors by honing in on crucial aspects of your business, particularly profitability.

We'll del...

Join us as Rachel Kane, co-founder of Sprinkle Bites, shares her journey of bringing a Dutch-inspired snack, Hagelslag, to kids in the U.S. Sprinkle Bites isn’t just about sprinkles—it’s a high-protein, sugar-free treat packed with plant-based nutrients, perfect for on-the-go snacking.

Learn how Rachel and her co-founder Nicole are revolutionizing snacking with sprinkles that are as nutritious as they are fun. Tune in to hear about ...

 Join us as we dive into the inspiring journey of Orleatha Smith, co-founder of Sip Herbals—a caffeine-free, prebiotic-rich herbal coffee alternative. From overcoming personal health challenges to creating a groundbreaking product loved by the wellness community, Orleatha shares her story of innovation, resilience, and the lessons learned along the way. 

Discover what it takes to grow a brand in a niche market, the power o...

Popadelics, founded by wife and husband team Marilyn and Michael makes crunchy mushroom chips. They’re a bootstrapped company that’s used creative debt financing to fund their operations and grow to over 3000 stores. They worked with Kickfurther, which offers inventory financing to decrease their cashflow gap when producing orders for the new distributor and retailer launches. Marilyn is also still working a full time job and build...

Storytelling is crucial to building your brand, and PR is a great way to get your message out in the world. But where to start? On this episode I talk with Heather Holmes, founder of Publicity for Good to break down how to think about PR for CPG Brands to build awareness and ultimately drive sales.

We also do a live virtual PR audit for my brand, Joyful Co and discuss which elements of our story are most compelling and which mediums...

Building a profitable CPG business is possible, but it takes a special product and business model. Join me as I sit down with Sean Hall one of my favorite bootstrapped entrepreneurs who founded Wellious as we talk through what it took to build a profitable business, how he carefully chose a category and built a product in a crowded category. 

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, be...

Founded by former KIND Snacks Exec Lindsay Hancock, My Better Batch was created to make baking from scratch as effortless as possible. Lindsay did 90% of the work by sourcing premium ingredients and crafting an easy, mix-and-bake solution so customers can make cookies that taste homemade with just the addition of egg and butter.

In this episode, learn how she is starting her company and getting into retailers like Sprouts.

Startup to...

In this episode I dive into the essential strategies for building successful relationships with service providers that help your business thrive. From aligning on goals to fostering transparent communication, we cover actionable tips to maximize the value of these critical partnerships. Joining me is Brad Ebenhoeh, CEO of Accountfully.

Key topics include:

• Alignment: Setting clear expectations and ensuring your provider has the ca...