You need to know where you’re going in order to get there. For CPG brands this means creating a brand strategy, knowing your business, and then mapping a path to getting where you want to go. I’ve been pitched by agencies who charge $50,000 for this service, but if you’re like me, you have no where near that budget to pay for strategy.
So how can you do it yourself? I’ve invited on Ashley and Sarah, co-founders of The Squeeze, a strategic brand, marketing & retail consultancy to share how you can build your own brand strategy for free.
Download your free Bootstrap Your Brand Strategy Guide
Check out their website and Instagram.
the-squeeze.co
https://www.instagram.com/the_squeezeco/
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
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