222. How to Fund Large Retailer Orders

Landing a large retail or corporate order can be a breakthrough moment for your CPG brand—but it can also put a major strain on your cash flow. In this episode of Startup to Scale, we’re joined by Rohit Mathur, founder of Bridge, to break down how purchase order financing can help founders bridge the gap between opportunity and execution.

We discuss why PO financing is often a critical lifeline for emerging brands, how it works behind the scenes, what lenders look for, and the key cash flow challenges you should plan for when scaling production. Rohit shares real-world examples, actionable insights, and tips to help you fulfill big orders without draining your working capital.

Whether you’re preparing for your first retail rollout or managing growing demand, this episode will help you deliver with confidence.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.