I sat down with Brad Ebenhoeh of Belay (formerly Accountfully) to unpack how CPG founders can actually make money during Black Friday and Q4 instead of burning it on discounts and excess inventory.
In this episode, we talk about:
- Knowing your true landed costs and margins by channel
- Forecasting demand without tying up too much cash in inventory
- Negotiating supplier terms and securing credit before you need it
- Deciding if Q4 is really your season—or if you should shift focus to Q1
Brad brings years of experience supporting CPG brands through the most stressful (and most profitable) time of the year.
👉 Want a direct introduction to Brad and the Belay Accounting team? Email us and we’ll connect you at intro@foodbevy.com.
Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
CrimeLess: Hillbilly Heist
It’s 1996 in rural North Carolina, and an oddball crew makes history when they pull off America’s third largest cash heist. But it’s all downhill from there. Join host Johnny Knoxville as he unspools a wild and woolly tale about a group of regular ‘ol folks who risked it all for a chance at a better life. CrimeLess: Hillbilly Heist answers the question: what would you do with 17.3 million dollars? The answer includes diamond rings, mansions, velvet Elvis paintings, plus a run for the border, murder-for-hire-plots, and FBI busts.