Startups in Stilettos

Startups in Stilettos

Have you recently started a business, or are you considering taking the leap to start? Do you find yourself alone or overwhelmed in the whirlwind of early challenges in your Entreprenista journey? Well, you’re in the right place - Startups in Stilettos is for you. Learn what it takes to grow your startup, from your peers in the startup world, and those who are in your shoes (or stilettos, if you will) We’re meeting you where you are to get you through your biggest challenges and toward your biggest goals. From the team behind the Entreprenista podcast, tune in to Startups in Stilettos as you take steps to build your startup from the ground up. So what can you expect from Startups in Stilettos? Each week, we’ll interview a startup founder in our community to uncover their early challenges, learn from the solutions they’ve found, make new connections, and strategize for the future growth of their business. You’ll walk away with practical tips and resources to help you along your journey and a new community member to connect with through the Entreprenista League!

Episodes

March 3, 2026 44 mins
“…help me figure out what I am, because I, that wasn't clear to me as well. If I'm going to be an entrepreneur, what am I?” In this episode of Startups in Stilettos, hosted by Ingrid Zapata-Read, we sit down with operations strategist Faith Morris to unpack the identity crisis so many entrepreneurs face when they outgrow the way they’ve been running their business—and even outgrow their own job titles. From hitting rock botto...
Mark as Played
“Well, you know what? I'm going to put a little twist to it because whether he said yes or not, I was going to do it because it was in my gut and it was in my heart to do it.” In this episode of Startups in Stilettos, Ingrid Zapata-Read sits down with Jasmine Moseley Beal — award-winning global learning and talent development leader, founder and CEO of Virtue Key Consulting Group — to talk about betting on your vision, building wi...
Mark as Played
“Here's the thing. Systems truly set you free, right? It allows you to scale a business. Once I fine -tuned my machine, you know, after those two years,I literally ran my business remotely between Florida, Massachusetts, because I just put in systems.” In this episode of Startups and Stilettos, Ingrid Zapata-Read sits down with Sailynn Doyle, founder of Passion Purpose Posture, to unpack what it really takes for women entrepreneur...
Mark as Played
“...if this goes out and this doesn't work, that's going to suck.But I wanted to actually put it out from a place of very genuine. I don't know how this is going to go. I didn't just publish this because I know what the ending was. So it was a real place of vulnerability for me.”In this episode of Startups in Stilettos, hosts Carlyn Bushman and Ingrid Zapata-Read sit down with Lisa Simone Richards, founder of Pearl Spark Pages and ...
Mark as Played
“And not every idea should be one that you see through, but I feel like the ones that align with your goals and that you feel deeply passionate about are those that you should keep pushing forward.”In this special episode of Startups in Stilettos, hosts Ingrid Zapata-Read and Carlyn Bushman flip the mic and interview each other.If you’ve ever wondered who’s behind the voices, how this podcast came to life, or why Startups in Stilet...
Mark as Played
“But it's also like a rising tide lifts all boats. And I mean that not only from moral support and collaboration, but it also is the gap in women starting businesses, growing businesses, but clearly staying in business.” ‍In this special episode of Startups and Stilettos, co-hosts Ingrid Zapata-Read and Carlyn Bushman turn the mic inward to share the stories, philosophies, and messy middle moments that shaped who they are as entre...
Mark as Played
“And I feel like being able to teach this at a young age, even if it's like, you know, lemonade stand basics, right? Like, what do you need and how much do you have to spend? And what is it going to take for you to go out there? And what does it mean to actually earn a profit and all of that?”In this episode of Startups in Stilettos, host Ingrid Zapata-Read sits down with Osayi Lasisi, founder of Pocketlings, a joy-centered toy and...
Mark as Played
“No one can fund your business. No one can come to your store. No one can purchase your service. If they don't know you exist, if they don't know about it, if they don't know how it can help you, PR does all of those things.”‍What if visibility isn’t about being louder—but being more relevant? In this episode of Startups in Stilettos, hosts Ingrid Zapata-Read and Carlyn Bushman sit down with PR powerhouse KJ Blattenbauer, founder o...
Mark as Played
“That's that visibility that I teach for that with that consistent content has to drive to your list or here again, it's just noise. It's just content. That's all it's doing. So visibility without strategy is just noise.”In this episode of Startups and Stilettos, hosts Carlyn Bushman and Ingrid Zapata-Read sit down with Tracy Beavers, CEO and Founder of Tracy Beavers Coaching and longtime visibility strategist, to unpack sustainabl...
Mark as Played
“I never really wanted to be in front of the camera with my brand because I wanted to be an eyewear brand, not a black -owned eyewear brand. I didn't want to be pigeonholed into something in people's mind.”In this episode of Startups in Stilettos, hosts Ingrid Zapata-Read and Carlyn Bushman sit down with Entreprenista League member Dionne Ellison, Founder and CEO of Vuliwear, an elevated eyewear brand redefining how we think about ...
Mark as Played
“You truly kept going. You learned along the way. And guess what? You asked for help. You figured things out. And I know we sound like a broken record here, but so many wins, so many plot twists. And once again, you're still here.”In this special year-end episode of Startups in Stilettos, Ingrid Zapata-Read and Carlyn Bushman look back on the moments that defined this year—not the polished highlight reels, but the raw, powerful con...
Mark as Played
“...Now I feel so secure and confident in what I'm doing that, you know, it's completely different than what I originally set it out to be. But I'm really grateful that it is.” In this episode of Startups and Stilettos, host Ingrid Zapata-Read sits down with Darcy Bennet—founder of DB Executive Services and the powerhouse behind Elevating Administrative Professionals, a fast-growing global event series and community transforming...
Mark as Played
“...I have been able to scale multiple businesses off of organic social media reach alone. No email marketing, no paid ads. Literally just organic reach. And word of mouth. And I mean, I think that speaks volumes to it.”‍In this inspiring episode of Startups in Stilettos, we sit down with Entreprenista League member and Powerhouse Latina founder Nicole Leone—the dynamic force behind El Leone Virtual Assistance, a boutique executive...
Mark as Played
"I think what really sets a lot of different agencies apart is how they acquire backlinks because there's so many. And that's another one of those terms, like, who even knows what that means. It's very important to get other websites to talk about your website.”In this episode of Startups in Stilettos, Carlyn and Ingrid sit down with SEO strategist and founder of HelloSEO, Jade Pruett, to explore what visibility really means in 202...
Mark as Played
“And we reached out to them. I was like, I really want to do this self -care giveaway. I really want to elevate this like process of self-care…”On this episode of Startups in Stilettos, host Carlyn Bushman sit down with Entreprenista League member Katya Eckert, founder and CEO of A DOMANI, the sleepwear brand redefining rest for women navigating postpartum, menopause, breast-cancer treatment, and beyond. Inspired by her own postpa...
Mark as Played
“I've been in a number of communities and I think that sharing your challenges and your, even fear, you know, fears and challenges and your wins, which I think as women can be very hard sometimes to do with others…” In this episode of Startups In Stilettos, host Ingrid Zapata-Read sit down with Sequoia Armstrong, conscious travel consultant, community builder, and founder of Puebla York, a boutique travel consultancy helping women...
Mark as Played
“We all feel that way. We all feel like where do we start? You know, you can't do everything every day all the time. So just creating those little habits and little changes.”On this episode of Startups and Stilettos, host Ingrid Zapata-Read sits down with Allyse Cirillo, Founder and CEO of St. Joe, a clean wellness brand reshaping the beauty industry from the inside out.After over a decade in corporate product development and a per...
Mark as Played
“I'm happy to be growing organically and, you know, taking my time with it. I'm not in a rush. So I think that's what I've learned in the past kind of eight, nine, eight years since I've had the brand. It's just, it's going to take time.”What does it take to trade a corporate career at Burberry and Cartier for life as a fashion founder in New York City? For Nina Sarin, Founder & Creative Director of Arias New York, it all started w...
Mark as Played
“...there is a money mindset that we are continuously addressing. And this is why it's an ongoing learning process. And it's great to be part of a community associated with money because there are different dimensions associated with money.” Money isn’t just about numbers — it’s about choices, confidence, and freedom. In this empowering episode of Startups in Stilettos, hosts Carlyn Bushman and Ingrid Zapata-Read sit down with Kel...
Mark as Played
“They're like, well, I don't know if I have the money to do marketing.I'm like, if your marketing is garbage, you're not going to make money. You have to have good marketing.” In this episode of Startups and Stilettos, hosts Ingrid Zapata-Read and Carlyn Bushman sit down with Jamie Keane, founder of Julip — the innovative “website-in-bio” platform helping creators and solopreneurs build stunning, functional websites in just 20 min...
Mark as Played

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