Jac White’s Strategies for Selling With Confidence and Authenticity

“I am passionate about helping women make money. I've always worked for great women leaders and female founded companies. So that was when I decided to make the pivot and really focus on women small business service-preneur companies.” This Week on Startups in Stilettos, Carlyn and Ingrid meet with sales strategist Jac White, founder of Honeybees Group and host of the Girls Make Bank Podcast. Since 2020, 47% of new businesses have been launched by women, many fleeing corporate burnout, layoffs, or inflexible return-to-office mandates. But there’s one critical skill holding us back: charging what we’re worth. With 20+ years of experience, from VC-backed startups to coaching female founders, Jac reveals the mindset shifts that helped her pivot successfully (and profitably) when corporate refugees began flooding the entrepreneurial space. Get ready for her best advice on pricing with confidence, protecting your time without guilt, and building sales systems that actually work, not just another Instagram course disguised as strategy. What We Talked About: How Jac Launched Honeybees Group [3:45] How to Get Past Being Uncomfortable with Selling Yourself [10:00] What Metrics Should You Track? [20:45] How Jac Found Good Mentors [31:10] Connect with Jac: @iamjacwhite on Instagram @honeybeesgroup on Instagram LinkedIn Honeybees Group Members of our Entreprenista League get access to live Office Hours with top founders that have been on our show! Join the Entreprenista League today! We can’t wait to welcome you, support you, and be part of your business journey! Get Featured on Startups in Stilettos Want a chance to be featured on Startups in Stilettos? We’re currently accepting applications from our Entreprenista League members to be featured on the show! Think of the Entreprenista League as your team members in what can be a lonely startup founder’s journey. You’ll have access to a private community of like-minded female startup founders who are making an impact in business every day, special discounts on business products and solutions, exclusive content, private events, the opportunity to have your story featured on our website, social channels – and, of course, the Startups in Stilettos podcast – and so much MORE! Grow Your Startup with Startups in Stilettos Thanks for tuning into this week’s episode of Startups in Stilettos, powered by the Entreprenista PodcastNetwork. If you enjoyed this episode, please subscribe and leave a review wherever you get your podcasts. Apple Podcasts | Spotify | iHeart Radio Be sure to share your favorite episodes on social media to help us reach more startup founders, like you, and have a chance to win a one-on-one mentor and strategy session with Stephanie Cartin. Join us on Facebook, Twitter, Instagram, and LinkedIn. And for even more exclusive content and information – and to get access to the 8 Secrets to Success in Your Business video course and worksheet – visit our website. Relay is a financial technology company, not a bank. Banking services provided by Thread Bank member, FDIC.