What started as a $500 college fund goal turned into a frozen custard empire spanning multiple states. Jessica Mortensen shares her unexpected journey from buying a college student's yellow trailer business for $40,000 to building Karie Anne's Frozen Desserts into a thriving franchise operation. In this episode of Startups with Stu, Jessica reveals the pivotal moments that transformed her "summer side gig" mindset into a serious growth strategy, including the leap from eight seasonal trailers to year-round brick-and-mortar locations. She breaks down the harsh realities of franchising - from the massive upfront costs to finding franchisees who won't let high schoolers run their operations unsupervised. Jessica opens up about the internal struggle between her competitive drive and family priorities, sharing why she's considering either bringing on a strategic partner or leveraging debt to reach her next growth phase. Her transparent approach to business challenges, combined with practical insights about managing seasonal cash flow and building systems that work across multiple locations, makes this essential listening for anyone considering franchising or building a family business. Jessica's story proves that sometimes the best business opportunities come disguised as small investments that "feel right."
Connect with Jessica Mortensen:
LinkedIn: @jessica-mortensen
Instagram: @karieannesdesserts
Website: karieannes.comPopular Podcasts
Bookmarked by Reese's Book Club
Welcome to Bookmarked by Reese’s Book Club — the podcast where great stories, bold women, and irresistible conversations collide! Hosted by award-winning journalist Danielle Robay, each week new episodes balance thoughtful literary insight with the fervor of buzzy book trends, pop culture and more. Bookmarked brings together celebrities, tastemakers, influencers and authors from Reese's Book Club and beyond to share stories that transcend the page. Pull up a chair. You’re not just listening — you’re part of the conversation.
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com