Episode breakdown:
00:00 – How Arun Menawat Is Challenging the MedTech Status Quo
01:32 – From Novadaq to Profound: Building a 3rd Medical Device Company
03:19 – What Tulsa Pro Actually Does (Explained Simply)
06:52 – How Engineering Principles Shape Arun’s Leadership Philosophy
10:14 – Why He Took the CEO Role 6 Weeks After Exiting Novadaq
13:23 – Prostate Anatomy & Why Standard Treatment Damages Quality of Life
15:51 – How Tulsa Pro Uses MRI + Sound to Kill Tissue Without Incisions
19:38 – Real AI in Surgery: MRI-Autonomous Targeting + Robotic Execution
22:34 – Treating the Whole Gland Without Losing Function
24:57 – How Tulsa Compares to Procept’s Hydro Robot (Aqua Ablation)
27:22 – PSA Risk Thresholds & Why MRI Lets You See Hidden Cancer
30:42 – Why ASCs Are Perfect for Tulsa Pro (Reimbursement Now Live)
33:41 – Arun’s Personal Experience as a Tulsa Pro Patient
37:56 – The CAPTN Study: Level 1 Data vs. Intuitive’s Flagship Surgery
41:45 – What This Means for the Future of Prostate Cancer Treatment
43:16 – The Real Adoption Barrier: Hospitals Don’t Spend Without Reimbursement
45:41 – The 2026 Playbook: Sales Team, Pipeline, and Hockey Stick Growth
46:27 – Other Indications: Pancreatic, Liver, Uterine, Fibroid Trials Underway
48:45 – Staying Focused on Urology While Building for the Future
51:08 – Why Intuitive Surgical & Procept Are Real But Beatable Competition
54:40 – Book Recommendation: Measure What Matters by John Doerr
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Are you a medtech CEO in need of some marketing help attracting investors, growing sales pipeline, and more? Go to GrowMyMedtech.com to book time for a free analysis.
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